The Touro Buildings on Canal Street – Podcast

The Touro Buildings on Canal Street – Podcast

The Touro Buildings

Touro Buildings

Touro Buildings, 1873 (public domain image courtesy THNOC)

The Touro Buildings – Canal Street Retail

This pod begins a series we’ll be presenting on the connections between Krauss Department Store and other merchants up and down Canal Street. The logical place to start is the 700 block of Canal Street, between Royal and Bourbon Streets. From it’s beginnings as the first location of Christ Episcopal Church, to the end of the 19th Century, the 700 block is the story of the Touro Buildings and the merchants who set up shop there.

Touro Buildings

Second Christ Episcopal, Bourbon and Canal (public domain image courtesy THNOC)

Christ Episcopal

Touro Buildings

700 Block of Canal Street, ca 1842. (public domain image courtesy THNOC)

Christ Episcopal was founded in 1805. They built their first church on Canal and Bourbon in 1816. That church lasted about 25 years. Because Protestant Americans kept moving to New Orleans, they outgrew the church. So, the chapter demolished the first church. They built a second on the same corner. The second church looked like a Greek temple, with six massive Ionic columns. The second church serviced the congregation until 1846. The chapter needed more land for a larger church. They purchased the corner of Canal and Dauphine, in the 900 block of Canal Street.

The chapter sold the second church to businessman Judah Touro. Touro worked to buy up the 700 block of Canal. While he acquired the rest of the block, he set up Temple Sinai in the church in the 700 block. While Touro wrapped up the 700 block, he moved Temple Sinai further uptown. He demolished the buildings in the 700 block of Canal. He built the “Touro Buildings,” a set of four-story buildings with shared walls, townhouse-style. Touro opened the buildings for lease in 1852.

A. Shwartz and Sons

Touro Building

Sanborn Fire map of 700 block of Canal St, 1856 (public domain image courtesy Tulane Howard-Tilton Library)

Abraham Shwartz was born in 1820. He opened his store, A. Shwartz Dry Goods, in the 1840s. In 1852, he moved into the newly-opened Touro Buildings. So, the store become A Shwartz & Sons in the 1870s, when Abraham’s firstborn, Nathan, joined the company. Abram’s second son, Leon, soon followed. When third son Simon was old enough to join the company, he traveled to New York, to become the company’s buyer in that city.

Bernard and Leon Fellman

Touro Buildings

Touro Buildings, 1880s. (S.T. Blessing photo in the public domain)

Bernard and Leon Fellman came to New Orleans in the 1860s, and opened their first store in the Touro Buildings in 1873. In 1878, they expanded from the first store at 133 Canal, opening a second store down the block at 129 Canal. In 1889, The brothers split. Leon bypassed the 800 block of Canal, moving to the Mercier Buildings in the 900 block. So, Bernard closed 133 Canal, keeping 129 Canal as B. Fellman Dry Goods.

The Fire, 16-February-1892

Touro Buildings

Fire in the 700 block of Canal Street, 16-Feb-1892 (public domain photo courtesy THNOC)

Almost the entire 700 block of Canal Street, the Touro Buildings, were destroyed in a fire on February 16, 1892. The fire burned out both the Shwartz and Fellman stores. The impact of the fire was dramatic. Abram Shwartz died weeks later, of a heart attack. The family always said the loss of the store killed him. Bernard Fellman’s store burned as well. While Bernard’s health was not good before the fire, the circumstances did not improve him. He passed away on September 3, 1892. His family did continue to operate the store into the 20th century.

The MB Book!

Maison Blanche Department Stores

 

 

 

 

 

 

Fishing Shack in the Rigolets, artist Jane Smith Ninas

Fishing Shack in the Rigolets, artist Jane Smith Ninas

Fishing Shack in the Rigolets

Fishing Shack in the Rigolets

Fishing Shack in the Rigolets, 1943, by Jane Smith Ninas

1943 – Fishing Shack in the Rigolets

I spent some time this afternoon, looking in a couple of photo collections for local Radio Shacks. It’s part of a new project, a Facebook group for sharing memories of New Orleans stores. The name of the group is New Orleans Shopping, so please feel free to click through and join. So, I didn’t come up with any Radio Shack photos right off, but I did come up with a lot of “shacks”. This painting caught my eye, thought I’d share.

Fishing Camps around New Orleans

We’ve got fishing camps (no Realtor is going to call your grandpa’s camp a “shack”) all over Southeast Louisiana. Some are simple, others are palaces out in the wetlands. The Rigolets pass, along with Chef Menteur Pass, are the two bodies of water connecting Lake Pontchartrain with Lake Borgne. Lots of good fishing and crabbing out along those passes.

Ninas’ painting includes many of the components one would expect in and around a local fishing camp. It’s raised on pilings. Around the shack are various dockside items for keeping and maintaining small fishing boats The shack is on the ground, next to the pass. While most fishing camps on the lake are over water, this shack is on the shore..Usually, a pier connects the camp to shore. Owners of fishing camps in te 1930s-1940s likely kept their boats by the camp. So, there’s a hoist behind the shack, where the boat could be raised. They could work on the boat while out of the water. It’s also a good way to secure the boat, raise it up, then lock down the hoist. These days, it’s more likely the owner puts their boat on a trailer and bring it home.

Jane Smith Ninas

Jane Ninas, nee Smith, is the artist. She married artist Paul Ninas, in 1933, but then left him and married photographer Walker Evans. She passed away in 2005, at the age of 92.

Maison Blanche Airline

Maison Blanche Airline

Maison Blanche Airline

maison blanche airline

Maison Blanche Airline, 1956 (Franck Studios photo)

The first suburban MB – Maison Blanche Airline

When S. J. Shwartz founded Maison Blanche in 1897, MB was a single store on Canal Street. It remained that way until 1947, when the company opened its second location, at Tulane and S. Carrollton Avenues. A year later, the company went out to Gentilly, opening a store at Frenchmen Street and Gentilly Boulevard. In the late 1940s, post WWII, Gentilly was considered a “suburb” with respect to the rest of the city.

The “real” suburbs of New Orleans at that time were around, but did not have the economic significance they would have later. Jefferson Parish had three distinct neighborhoods close to the city: Jefferson, Metairie, and Bucktown. Going downriver from the city, St. Bernard Parish had Arabi, Chalmette, and Meraux. While both parishes had towns further out, these were the ‘burbs.

Getting to Jefferson Parish

maison blanche airline

Tulane Avenue in the 1950s (Morrison Collection, NOPL)

The main conduit connecting modern East Jefferson to New Orleans is I-10, but the interstate highway system was just in the planning stages in the 1950s. President Eisenhower saw the value of the autobahn system in Germany, and wanted that for the US. In the meantime, folks living outside the city proper needed routes to get back into the stores, shops, and other establishments.

mid-city new orleans maison blanche airline

Shopping center at S. Carrollton and Tulane Avenues, 1952

Rather than expand out into Jefferson Parish immediately, MB opened their first store in Mid-City. The Tulane and Carrollton location appealed to the the growning Mid-City and Lakeview neighborhoods, because folks didn’t have to go all the way to the CBD. S. Carrollton Avenue was where Tulane Avenue became Airline Highway. Airline was US Hwy 61, which led out of town and northwest to Baton Rouge. As Metairie began to expand, those folks came to the edge of town to shop at MB.

Opening in the suburbs

Crescent Drive-in on Airline Highway in Metairie, 1950 (Franck Studios Photo)

The property along Airline Highway in the late 1940s was largely undeveloped and inexpensive. In 1950, the Crescent Drive-In opened, along with the Crescent Shopping Center next door. The main reason drive-ins across the country closed was rising property values. The owners would sell to developers, and they’d move the drive-in further out into the burbs. By 1955, this happened to the Crescent. Developers built the Airline Village Shopping Center on the property. The main anchor of Airline Village was Maison Blanche Airline.

MB Airline attracted shoppers from the growing subdivisions along Metairie Road. Folks who lived near St. Martin’s Episcopal and St. Catherine of Sienna churches took Metairie Road to Atherton Drive, and turned towards Airline. They’d cross the railroad tracks (the “back belt”), and ended up right in the back parking lot of Maison Blanche Airline.

Shopping at MB Airline

Maison Blanche Airline

Like the stores on Carrollton and in Gentilly, MB Airline carried the same product lines the main store on Canal Street did. If there was something advertised in the paper that wasn’t available on the sales floor at Airline Village, the store gladly transferred it from downtown, or the customer could arrange for free home delivery.

My personal memories of MB Airline were when we lived in Old Metairie. I was a Cub Scout in the pack that was sponsored by Mullholland Memorial Methodist Church on Metairie Road. My parents would bring me from our house on Dream Court, up Metairie Road and that back route into Airline Village. MB was one of the “official” Scouting stores back then. So, that’s where we bought my uniforms, t-shirts, pocket knives, etc.

Clearview and decline

maison blanche airline

Architectural rendering, Airline Village Shopping Center

MB Airline was a resounding success for the chain well into the 1970s. When Interstate 10 opened and dominated the traffic patterns, Maison Blanche recognized the shift. They opened a new store in the Clearview Shopping Center. That mall is between I-10 and Veterans Boulevard, at the Clearview Parkway exit.

MB Airline declined rapidly after the Clearview store opened. New subdivisions developed between Veterans and the lake. Lakeside Mall and Clearview Mall became the focal points of retail shopping in Metairie. While MB Airline was convenient for residents of “Old Metairie”, everyone else favored the malls. Maison Blanche recognized this, and closed the Airline Village location.

Airline Village Today

maison blanche airline

Celebration Church (Darrell Harden photo)

The main anchor of Airline Village is now Celebration Church, a non-denominational Christian congregation.

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New Orleans: The Canal Streetcar Line

 

Canal Street, 1890s

Canal Street, 1890s

Canal Street 1890s.

Canal street 1890s

700 and 800 blocks of Canal Street, early 1890s

The CBD – Canal Street, 1890s – Before electric streetcars

A Mugnier photo depicts an interesting transitional period. Electricity arrived for buildings, but not yet for streetcars. That puts the photo pre-1894, but not much earlier. Mugnier stood on the corner of Canal and Baronne Streets. The left side of the photo is of the 800 block of Canal Street. Building numbers are still on the old system. So, the first address at the river was #1, then 2, etc. That’s how Kreeger’s is #149.

Notice that “S. Kuhn”, the store next to D.H. Holmes (left) has a sign that says “Kid Glove Depot. Kreegers’ sign next door says the same thing. In 1897, the Krausz Brothers specialized in gloves in their shop at 835 Canal as well.

700 Block of Canal

The Touro Buildings, in the 700 block, can’t be seen for the trees. Trees in the neutral ground of Canal Street helped beautify Canal. While they helped at the time, they cover up some of the street rail operations! So, there’s a carpet store at the corner of Bourbon and Canal. Fellman Brothers, in the 700 block, dissolved in 1892. It’s hard to tell if the Fellman store is Fellman Brothers (pre-1892), or B. Fellman. Leon Fellman split with brother Bernard in 1892. He moved his store down to the Mercier Buildings, as did S.J. Shwartz. He split with his family after the 1892 fire at A. Shwartz and Son. Abram passed away, and Simon also opened a new store in the Mercier Buildings.

Streetcars

“Bob-tail” streetcars from the Johnson Car Company sit on either side of the Clay Monument. Clay’s full base is visible. Mules provide the streetcar power. So, when the Canal Street line was electrified, the base was cut back drastically. On the right, one streetcar travels inbound, possibly turning at St. Charles Avenue. Two horse-drawn Hanson cabs sit on opposite sides of the neutral ground

 

Krauss – The New Orleans Value Store

by Edward J. Branley

Heather Elizabeth Designs

For almost one hundred years, generations of New Orleans shoppers flocked to Krauss. The Canal Street store was hailed for its vast merchandise selection and quality customer service. In its early days, it sold lace and fabric to the ladies of the notorious red-light district of Storyville. The store’s renowned lunch counter, Eddie’s at Krauss, served Eddie Baquet’s authentic New Orleans cuisine to customers and celebrities such as Julia Child. Although the beloved store finally closed its doors in 1997, Krauss is still fondly remembered as a retail haven. With vintage photographs, interviews with store insiders and a wealth of research, historian Edward J. Branley brings the story of New Orleans’ Creole department store back to life.

Camp Nicholls, Bayou St. John

Camp Nicholls, Bayou St. John

Camp Nicholls – for Civil War Veterans

camp nicholls

Camp Nicholls, on Bayou St. John, in the early 1900s

Camp Nicholls along the bayou

New Orleans has always been good to its native sons returning home from wars. After the Civil War, an “Old Soldiers Home” was founded as a refuge for veterans, located on Bayou St. John. That tract of land has had interesting and historical uses ever since as an escape for soldiers from both the Civil War and World War II and then as the property of the National Guard.

Since New Orleans was spared most of the ravages of war experienced by other cities, locals were able to look to the future of the post-war world. Caring and housing returning veterans was already on the minds of folks in 1866. The State of Louisiana appropriated funds to establish a home for these men. As Reconstruction politicians acquired control of state government, however, the continuing appropriation for the home was cut off. The home continued as a privately-funded institution, but struggled.

Francis T. Nicholls

camp nicholls

Governor Francis T. Nicholls, former CSA Brigadier and patron of Camp Nicholls

The cause of a Confederate Veterans Home grew by the 1880s. Veterans’ associations petitioned the state for financial assistance. The state re-enacted the original 1866 legislation. The project was funded. In 1883. The leader of the project’s board was Francis T. Nicholls. Nicholls served a term as governor, and was a lawyer in New Orleans. During the war, Nicholls was a CSA Brigadier. He lost his left foot at the Battle of Chancellorsville in 1863.

This board purchased a large lot, located on Bayou St. John. Joseph R. DeMahy sold the property DeMahy was, a former Lieutenant in the Confederate Navy. The board worked with several veterans associations, parish police juries and private citizens for money, They held fund raising events such as battle re-enactments on the property. They raised enough money to hire architect William A. Freret. Freret designed a complex of several buildings.

The home accepted its first inmate, James Adams, on February 5, 1884. Adams was a veteran of the 1st Louisiana Infantry. Dedication of the site as “Camp Nicholls” took place on March 14, 1884. Over 600 people attended that ceremony, including the daughters of CSA Generals Robert E. Lee, “Stonewall” Jackson, and D. H. Hill. Nicholls’ success in fund raising for the home became a model for other veterans’ associations in various states, and helped propel him back into the Governor’s office in 1888.

The Submarine

camp nicholls

CSA “submarine” found in Lake Pontchartrain, after the war, at Camp Nicholls in the early 1900s

The Old Soldiers Home then became a fixture in Faubourg St. John. So, it received listing in tourist guides as a place to visit along the bayou. In 1909, construction workers discovered a prototype “submarine” in Lake Pontchartrain, by the mouth of Bayou St. John. They raised the wreck and cleaned it up. The salvage company donated the vessel to the Camp Nicholls. The home displayed the submarine for years. When Camp Nicholls was in decline, the home donated the boat to the Louisiana State Museum. LSM displayed it at the Presbytere in the French Quarter. It’s now on display at the Old State Capitol in Baton Rouge.

With so many of the Confederate veterans passing away, Camp Nicholls lost its original purpose. While the US Army ramped up for war in 1917, Camp Nicholls changed control. The complex housed the First Louisiana Infantry, the Washington Artillery, and the First Separate Troop Cavalry. After these units deployed to Europe, the home calmed down once again, housing just old veterans.

Camp Nicholls

Cover of a pamphlet documenting the use of Camp Nicholls prior to WWI. (Photo courtesy of Tulane University Howard-Tilton Library)

Rebel Yell

The tradition of the “Lost Cause of the South” remained strong in New Orleans, and the former Confederacy as a whole, even going into the 1930s. In 1932, as part of an effort to preserve the oral histories of surviving Confederate veterans, the Times-Picayune newspaper arranged to gather a number of veterans together at Camp Nicholls and film them doing the infamous “Rebel Yell.” The group gathered along the bayou on February 11, 1932, and a number of veterans, clad in their Confederate uniforms, stepped up to a microphone and did the battle cry.

Transition/Repurpose

Camp Nicholls

Letterhead from Camp Nicholls, 1901 (Courtesy LaRC, Tulane University)

There were no living Confederate veterans at Camp Nicholls by 1940. The Old Soldiers Home formally closed. The Louisiana National Guard took over the complex. The Guard used Camp Nicholls as an armory and vehicle depot throughout World War II. The Guard turned the facility over to the City of New Orleans in the 1960s, who used it to house the NOPD’s Police Academy and 3rd District Headquarters until the 1990s.

Camp Nicholls site today

Camp Nicholls

Camp Nicholls property, as it is today. (Photo courtesy of Mid City Messenger)

The complex sustained heavy damage in Hurricane Katrina. In 2009, after determining that the remaining buildings all dated from the 1950s, the city was granted permission to raze the site, and it’s been an empty lot since. Last year, Deutsches Haus, a non-profit organization whose mission is the preservation of German culture in New Orleans, leased the property. They plan to build the “new Deutsches Haus” along the bayou.

The Camp Nicholls property is fenced off and not accessible to visitors, but if you take the Canal Streetcar Line to City Park, you can cross over Bayou St. John and look through the fence. Maybe you’ll even feel the spirit of one of the “old soldiers,” as many have reported in the past.

Krauss – The New Orleans Value Store

by Edward J. Branley

Heather Elizabeth Designs

For almost one hundred years, generations of New Orleans shoppers flocked to Krauss. The Canal Street store was hailed for its vast merchandise selection and quality customer service. In its early days, it sold lace and fabric to the ladies of the notorious red-light district of Storyville. The store’s renowned lunch counter, Eddie’s at Krauss, served Eddie Baquet’s authentic New Orleans cuisine to customers and celebrities such as Julia Child. Although the beloved store finally closed its doors in 1997, Krauss is still fondly remembered as a retail haven. With vintage photographs, interviews with store insiders and a wealth of research, historian Edward J. Branley brings the story of New Orleans’ Creole department store back to life.

Podcast – “Ain’t Dere No More” with Heather Elizabeth Designs

Podcast – “Ain’t Dere No More” with Heather Elizabeth Designs

Heather Elizabeth Designs!

heather elizabeth designs

“Ain’t Dere No More Affirmation Bracelet” by Heather Elizabeth Designs

Heather Elizabeth Designs – Ain’t Dere No More!

This week’s pod is a departure for NOLA History Guy Podcast – it’s an interview! Been wanting to get this started for a while now. Heather and I were brainstorming a couple of weeks ago about tying promotion of my books with her ADNM jewelry, nightlights, and other items. I bought a Zoom H5 digital audio recorder a few weeks back. It’s incredibly portable, and the built-in mics are so good, many podcasters use the Zoom mic as their primary microphone, connected to a computer. So, I told Heather that we needed to sit down and talk history. This lady researches her pieces and knows her stuff.

What we did for the pod was to go around her “Ain’t Dere No More Affirmation Bracelet” and talk about the places represented by the various logos. It was a fun conversation. Here’s a brief run-down:

Rosenberg’s Furniture

You’re already singing the jingle. Admit it, you know you are.

Da Beach!

Heather Elizabeth Designs

Pontchartrain Beach t-shirt from New Orleans Public Service

Heather and I decided we need to do a full episode together and talk about Pontchartrain Beach. We’ll do that in May or so, since that’s when Da Beach opened every year. New Orleans Public Service not only has a Pontchartrain Beach t-shirt, but it features the Art Deco-style entrance to the Zephyr, the wooden roller coaster that was the amusement park’s signature ride.

Falstaff

heather elizabeth designs

Falstaff Brewery, now the Falstaff Apartments (courtesy Flickr user “Falstaff Tulane Broad”

A long-time New Orleans landmark, the old brewery is now the Falstaff Apartments, at 2600 Gravier Street.

K&B

K&B Drug Stores, by John Epstein.

Everybody’s got a K&B story or four. We shared some of ours. This will definitely be another pod at some point. The photo here is the cover of John Epstein’s wonderful book, K&B Drug Stores, from my publisher, Arcadia.

D. H. Holmes

Heather Elizabeth Designs

800 block of Canal Street, 1864 featuring the D.H. Holmes Dry Goods Store

Daniel Henry Holmes opened his dry goods store in 1842, and it became a New Orleans fixture and landmark. The building is still there, as a hotel.

Schwegmann’s

heather elizabeth designs

Schwegmann Brothers Giant Supermarket, 2701 Airline Highway, in 1954. (courtesy NOLA.com)

“Makin’ Groceries, Schwegmann Style” – the photo is of the Schwegmann’s Heather talks about, not the smaller store on Airline that I remembered. Ann Maloney of Da Paper did a nice article on The People’s Grocer: John G. Schwegmann (2017, Neutral Ground Press, $20). The article has a bunch of other great Schwegmann’s photos.

JAX Beer!

heather elizabeth designs

JAX Brewery, the Moonwalk, and a Riverfront Streetcar (Infrogmation photo)

The Fabacher family’s brewery, located across the street on Decatur from Jackson Square.

Krauss – The New Orleans Value Store

Heather Elizabeth Designs

Krauss – The New Orleans Value Store by Edward J. Branley

My latest book! It’s available for pre-order on Amazon.com now, and will be in local shops on September 25th. Heather has the logo as it was used regularly by the store on the bracelet. The book’s cover is reversed to make the store’s name stand out a bit more.

Heather Elizabeth Designs

Sacred Heart brass-and-silver cuff, from Heather Elizabeth Designs (Edward Branley photo)

In addition to Heather’s ADNM bracelet, I could not take my eyes off her latest piece, a brass and sterling cuff with a Sacred Heart charm set in it. Heather’s an Academy of the Sacred Heart girl, and I’m a Brothers of the Sacred Heart boy!

Shout-Outs

New Orleans Public Service and LA46 – great t-shirts and a great store and venue

Beyond Bourbon St – Mark Bologna’s fantastic podcast

heather elizabeth designs

The Station – coffee shop on Bienville at N. Alexander Streets

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Krauss – The New Orleans Value Store

by Edward J. Branley

Heather Elizabeth Designs

For almost one hundred years, generations of New Orleans shoppers flocked to Krauss. The Canal Street store was hailed for its vast merchandise selection and quality customer service. In its early days, it sold lace and fabric to the ladies of the notorious red-light district of Storyville. The store’s renowned lunch counter, Eddie’s at Krauss, served Eddie Baquet’s authentic New Orleans cuisine to customers and celebrities such as Julia Child. Although the beloved store finally closed its doors in 1997, Krauss is still fondly remembered as a retail haven. With vintage photographs, interviews with store insiders and a wealth of research, historian Edward J. Branley brings the story of New Orleans’ Creole department store back to life.