Krauss – The New Orleans Value Store
Cover of Krauss – The New Orleans Value Store, by Edward J. Branley
The cover of the Krauss – The New Orleans Value Store
And here it is! Here’s the back-cover text:
For almost one hundred years, generations of New Orleans shoppers flocked to Krauss. The Canal Street store was hailed for its vast merchandise selection and quality customer service. In its early days, it sold lace and fabric to the ladies of the notorious red-light district of Storyville. The store’s renowned lunch counter, Eddie’s at Krauss, served Eddie Baquet’s authentic New Orleans cuisine to customers and celebrities such as Julia Child. Although the beloved store finally closed its doors in 1997, Krauss is still fondly remembered as a retail haven. With vintage photographs, interviews with store insiders, and a wealth of research, historian Edward J. Branley brings the story of New Orleans’ Creole department store back to life.
Krauss book drops on 25-September
I’m excited! This was a fun story to tell. So much here–Jewish retailing families, Storyville, the Creoles of Treme, transportation…even a Pontchartrain Beach connection! From Leon Fellman to the Krauss Brothers, to Leon Heymann, his son, Jimmy, grandson Jerry, Krauss was a family operation. Like many department stores, Krauss was a large extended family. Krauss to touched many people over the years.
The book chronicles the store’s how Leon Fellman decided to buy up the 1200 block of Canal Street. He built a store that the length of the block. Fellman leased that building to the Krauss brothers. They turned the building into a “veritable trade palace” whose lifetime spanned almost the entire 20th Century. Krauss rode the highs and lows of New Orleans, including two World Wars, the Great Depression, and the post-war boom years of the 1950s and 1960s. The store didn’t pop up at once, of course, growing back from Fellman’s original building. Krauss eventually filled up the entire block from Canal to Iberville Street, then the block behind that, Iberville Street to Bienville Street! The store was right in front of Storyville, right next to the train station, as well as in the hearts of many.
The Last Streetcar on Canal (for forty years)
NOPSI 972, coming out of the barn on Canal Street for the last time. (Courtesy Tulane LaRC)
Which “Last Streetcar?”
The last day of regular service on the old Canal line was May 30, 1964. There are a number of interpretations as to which run was the “last” streetcar. Irby Aucoin’s famous photo from the night before is arguably the last “revenue” run. This car, 972, the next morning, was the last streetcar on the two-track main on Canal. That wasn’t a “regular” run, however. NOPSI started cutting down the overhead wire right behind 972. There were slowdowns to the point where that last trip took hours instead of minutes. Still, that banner on the side was big news, as 972 switched off of the Canal main track. When the car turned onto the third track that makes the turn to St. Charles Avenue, Canal service was gone.
When 972 turned onto St. Charles that morning in 1964, plans that were long-made came to completion. NOPSI kept 35 of the arch roof streetcars of the 900-series for operations on the St. Charles line. They earned the nickname “Charlie cars.” Some of the remaining 800- and 900-series cars were donated/sold to museums and private collectors. The rest were unceremoniously cut in half and scrapped. NOPSI had no interest in fighting with the so-called “streetcar activists” that appeared on the scene after the announcement that Canal would be discontinued. So, they cut down the wires, cut up the streetcars, and deployed a fleet of green, air-conditioned, modern Flixible buses.
NOPSI promised the people of Lakeview and Lakeshore “express” bus service that would enable them to get on a bus within blocks of their homes, then ride into the CBD in air-conditioning. No transfer at the foot of Canal Street, to ride a streetcar in sorry shape. No crowds bunched together in the heat, humidity, and rain of the spring and summer. Nothing the uptown folks could do or say would convince the people who actually used the Canal line at the time to change their minds.
Bus ridership changed dramatically during the forty years of no streetcars on Canal. When the red Von Dullen cars took to the street in 2004, people were ready for a ride from City Park Avenue into town. Air conditioning doesn’t hurt, either.
Check out my book, New Orleans: The Canal Streetcar Line, part of Arcadia Publishing’s “Images of America” series, or check out our podcast on “Riding the Belt.”
Terminal Station fades into history
The Southerner was the last train to leave Terminal Station on Canal Street. (courtesy Tulane’s LaRC)
Terminal Station on Canal Street
Tulane’s Louisiana Resource Collection shared some important photos in Louisiana railroad history for April 16. The first photo is of Southern Railroad’s Train #48, better known as “The Southerner.” The Southerner was a “limited” train that ran from New Orleans to New York City. The train began operation in 1941, using EMD E6 engines and brand=new, corrugated-sided cars from Pullman-Standard.
The photo above shows the last Southerner leaving Terminal Station, on April 16, 1954. The Illinois Central and Kansas City Southern railroads had already moved their operations to Union Passenger Terminal on Loyola. When The Southerner departed on April 16th, Southern Railroad’s inbound trains were re-routed to their new home on Loyola Avenue.
The Southerner, on its way to New York (Wikimedia Commons)
Terminal Station was built on Canal Street in 1908. It serviced the Southern and Gulf, Mobile and Ohio railroads. So, in the black-and-white photo above, the photographer stands on the Basin Street neutral ground, behind the stations’s platforms. Krauss Department Store is visible on the right.
“The Pelican” backing into Union Passenger Terminal, April 16, 1954 (courtesy Tulane’s LaRC)
The first Southern Railroad train to enter Union Passenger Terminal was “The Pelican.” The Pelican also ran from New Orleans to NYC, but its consist was an luxury affair. It used sleeper cars owned by Pullman-Standard. There were no coach cars. The tracks coming into UPT include a “wye” track. While the incoming trains came in engine-first, they turned around on the wye. Then the engines backed into the platforms.
The Pelican at Union Passenger Terminal, April 16, 1954 (courtesy Tulane’s LaRC)
The Mayor of New Orleans in the 1950s was deLessepps Story Morrison. He was one of the biggest proponents of a single train station for the city. New Orleans had five stations around the city. Union Passenger Terminal remains in use by Amtrak and the Greyhound Bus company today.