Krauss – The New Orleans Value Store
Cover of Krauss – The New Orleans Value Store, by Edward J. Branley
The cover of the Krauss – The New Orleans Value Store
And here it is! Here’s the back-cover text:
For almost one hundred years, generations of New Orleans shoppers flocked to Krauss. The Canal Street store was hailed for its vast merchandise selection and quality customer service. In its early days, it sold lace and fabric to the ladies of the notorious red-light district of Storyville. The store’s renowned lunch counter, Eddie’s at Krauss, served Eddie Baquet’s authentic New Orleans cuisine to customers and celebrities such as Julia Child. Although the beloved store finally closed its doors in 1997, Krauss is still fondly remembered as a retail haven. With vintage photographs, interviews with store insiders, and a wealth of research, historian Edward J. Branley brings the story of New Orleans’ Creole department store back to life.
Krauss book drops on 25-September
I’m excited! This was a fun story to tell. So much here–Jewish retailing families, Storyville, the Creoles of Treme, transportation…even a Pontchartrain Beach connection! From Leon Fellman to the Krauss Brothers, to Leon Heymann, his son, Jimmy, grandson Jerry, Krauss was a family operation. Like many department stores, Krauss was a large extended family. Krauss to touched many people over the years.
The book chronicles the store’s how Leon Fellman decided to buy up the 1200 block of Canal Street. He built a store that the length of the block. Fellman leased that building to the Krauss brothers. They turned the building into a “veritable trade palace” whose lifetime spanned almost the entire 20th Century. Krauss rode the highs and lows of New Orleans, including two World Wars, the Great Depression, and the post-war boom years of the 1950s and 1960s. The store didn’t pop up at once, of course, growing back from Fellman’s original building. Krauss eventually filled up the entire block from Canal to Iberville Street, then the block behind that, Iberville Street to Bienville Street! The store was right in front of Storyville, right next to the train station, as well as in the hearts of many.
Terminal Station fades into history
The Southerner was the last train to leave Terminal Station on Canal Street. (courtesy Tulane’s LaRC)
Terminal Station on Canal Street
Tulane’s Louisiana Resource Collection shared some important photos in Louisiana railroad history for April 16. The first photo is of Southern Railroad’s Train #48, better known as “The Southerner.” The Southerner was a “limited” train that ran from New Orleans to New York City. The train began operation in 1941, using EMD E6 engines and brand=new, corrugated-sided cars from Pullman-Standard.
The photo above shows the last Southerner leaving Terminal Station, on April 16, 1954. The Illinois Central and Kansas City Southern railroads had already moved their operations to Union Passenger Terminal on Loyola. When The Southerner departed on April 16th, Southern Railroad’s inbound trains were re-routed to their new home on Loyola Avenue.
The Southerner, on its way to New York (Wikimedia Commons)
Terminal Station was built on Canal Street in 1908. It serviced the Southern and Gulf, Mobile and Ohio railroads. So, in the black-and-white photo above, the photographer stands on the Basin Street neutral ground, behind the stations’s platforms. Krauss Department Store is visible on the right.
“The Pelican” backing into Union Passenger Terminal, April 16, 1954 (courtesy Tulane’s LaRC)
The first Southern Railroad train to enter Union Passenger Terminal was “The Pelican.” The Pelican also ran from New Orleans to NYC, but its consist was an luxury affair. It used sleeper cars owned by Pullman-Standard. There were no coach cars. The tracks coming into UPT include a “wye” track. While the incoming trains came in engine-first, they turned around on the wye. Then the engines backed into the platforms.
The Pelican at Union Passenger Terminal, April 16, 1954 (courtesy Tulane’s LaRC)
The Mayor of New Orleans in the 1950s was deLessepps Story Morrison. He was one of the biggest proponents of a single train station for the city. New Orleans had five stations around the city. Union Passenger Terminal remains in use by Amtrak and the Greyhound Bus company today.
Krauss and the Union Passenger Terminal New Orleans
Union Passenger Terminal, New Orleans, 2016
The Union Passenger Terminal
The Union Passenger Terminal (UPT) is New Orleans’ train station. Constructed in 1952, it replaced five passenger terminals located at various points in the city. UPT has a direct connection to Krauss Department Store, in that one of the stations it replaced was Terminal Station, located at Canal and Basin Streets. Terminal Station was right next to Krauss from 1908 to 1954. When UPT was completed, the city demolished Terminal Station. Canal Street shoppers never fully realized just how big Krauss Department Store was, because Terminal Station obscured the store’s depth.
Terminal Station was still nine years away when Leon Fellman bought the buildings in the 1200 block of Canal Street in 1899, and five years away when Krauss opened in 1903. The station had a wonderful symbiotic relationship with the store for all those years. You forgot something for your trip to New Orleans, and there was this department store with absolutely everything right next door when you got off the train! The concierges and staffs at the downtown hotels also knew this, and regularly steered guests to Krauss for those last-minute essentials and other purchases.
Visitors to the City
There is so much more to the story of UPT, and we’ll go more in-depth on that at some point. When the landscape of even a few blocks changes, like the area around Krauss after Terminal Station vanished, it’s important to make the connections. Krauss had the next-door neighbor connection to the Southern Railway and Gulf, Mobile and Ohio, both of which came into the station on Basin Street. Passengers coming to Canal Street from Union Station on Howard Avenue came to S. Rampart and Canal, just a block from Krauss. The buyers at Krauss knew this, and made sure the visitors saw enticing goods as they passed by.
1201 Canal Street, the old Krauss Department Store building.
I’m pleased to announce that my proposal for a book on Krauss Department Store has been accepted by The History Press! Krauss was a beloved institution on Canal Street. The Krauss brothers opened the store in 1903, and it closed in 1997. In just the preliminary looking around that Lady Duchess of the Red Pen, the lovely and talented Dara Rochlin, worked up, we’re finding out some interesting things about the Krausz/Krauss family.
This is how the process of doing a book for The History Press goes. You come up with an idea for the book. There are submission guidelines and a proposal template on the THP website. The proposal is pretty straightforward. I’ll blog about that on my Edward J. Branley site, since that’s where I talk about writing and process. An acquisitions editor at THP (or Arcadia, for one of the company’s other imprints) contacts you back, to let you know their interest in your proposal. If they’re interested, the editor brings the proposal to the publishing committee. If the committee approves the proposal, you go to work.
The lead time on a THP book is six months at a minimum. THP wants a Christmas-season release for this book, so I’ll need to have all the images for this book ready by February. Unlike the Images of America books, there’s a lot more text to a THP title, so I’ll need to have the 30-33K words done by March. Then the acquisitions editor passes the project off to a development editor who applies the red pen. (Naturally, Lady Duchess will look over the manuscript before I give it to THP, but I’ll pay for her review myself.)
Once the book is signed and sealed by the development editor, it goes to production. The book hits the stores! The marketing and PR people work with the author on all that. That whole process is a ways away, obviously.
I need your help with Krauss stuff!
If you have Krauss stuff–photos, Krauss-logo items, etc., please let me know. The best history book are those that use and develop primary sources. There’s an extensive archive of Krauss stuff at UNO, but the book becomes more personal with your stuff. If readers make a personal connection, they’re likely to buy the book.
If you have memories of Krauss–did you shop there? Did you work there? Did family members work there? I’d love to hear the stories! There’s more words in a THP book, therefore room for telling the story in this book than there was in my Maison Blanche book (an Images of America title). Please drop me an email at firstname.lastname@example.org and let’s get in touch!