Cover of Krauss – The New Orleans Value Store, by Edward J. Branley
The cover of the Krauss – The New Orleans Value Store
And here it is! Here’s the back-cover text:
For almost one hundred years, generations of New Orleans shoppers flocked to Krauss. The Canal Street store was hailed for its vast merchandise selection and quality customer service. In its early days, it sold lace and fabric to the ladies of the notorious red-light district of Storyville. The store’s renowned lunch counter, Eddie’s at Krauss, served Eddie Baquet’s authentic New Orleans cuisine to customers and celebrities such as Julia Child. Although the beloved store finally closed its doors in 1997, Krauss is still fondly remembered as a retail haven. With vintage photographs, interviews with store insiders, and a wealth of research, historian Edward J. Branley brings the story of New Orleans’ Creole department store back to life.
Krauss book drops on 25-September
I’m excited! This was a fun story to tell. So much here–Jewish retailing families, Storyville, the Creoles of Treme, transportation…even a Pontchartrain Beach connection! From Leon Fellman to the Krauss Brothers, to Leon Heymann, his son, Jimmy, grandson Jerry, Krauss was a family operation. Like many department stores, Krauss was a large extended family. Krauss to touched many people over the years.
The book chronicles the store’s how Leon Fellman decided to buy up the 1200 block of Canal Street. He built a store that the length of the block. Fellman leased that building to the Krauss brothers. They turned the building into a “veritable trade palace” whose lifetime spanned almost the entire 20th Century. Krauss rode the highs and lows of New Orleans, including two World Wars, the Great Depression, and the post-war boom years of the 1950s and 1960s. The store didn’t pop up at once, of course, growing back from Fellman’s original building. Krauss eventually filled up the entire block from Canal to Iberville Street, then the block behind that, Iberville Street to Bienville Street! The store was right in front of Storyville, right next to the train station, as well as in the hearts of many.
The Irish-Italian connection/tradition originates with the two cultures merging in New Orleans after WWII.
In terms of numbers and influence, the Irish were first in New Orleans. O’Reilly is an outlier on this; the Irish influence begins in the 1820s. That first wave of Irish immigrants provided the manpower to build the New Basin Canal.
Crescent City Living’s video on the Irish Channel, produced by Crista Rock, with commentary from NOLA History Guy.
These are articles about the Irish I’ve written over the years. This podcast doesn’t go into a ton of detail, since its focus is how all these folks ended up in the same parade. 🙂 Don’t let that deter you from looking further into the Irish. Their story is an important part of the bigger story of New Orleans.
In many ways, the Italians get more exposure in the touristy writing than the Irish. That’s mainly because the Italians all but took over the French Quarter. This was in the 1880s and 1890s. The Italians left a lasting mark on the French Quarter. It’s the one neighborhood just about every visitor sees. Naturally, this is going to leave an impression. The Italian groceries, St. Mary’s Italian church (next to the convent), so many other Italian-owned businesses. Even the building the Louisiana State Museum currently uses as a warehouse for their massive collection was at one time a pasta factory!
Anyway, I wasn’t kidding about going to the Beauregard-Keyes House, either. The mafia connection is fascinating!
It’s not all about the Quarter, though, for the Italians.
So, the Italians migrated from the Downtown side of Canal Street. They went to Gentilly, Metairie, and St. Bernard Parish. The folks who went out to Metairie teamed up with the Irish for the big parade.
1201 Canal Street, the old Krauss Department Store building.
I’m pleased to announce that my proposal for a book on Krauss Department Store has been accepted by The History Press! Krauss was a beloved institution on Canal Street. The Krauss brothers opened the store in 1903, and it closed in 1997. In just the preliminary looking around that Lady Duchess of the Red Pen, the lovely and talented Dara Rochlin, worked up, we’re finding out some interesting things about the Krausz/Krauss family.
This is how the process of doing a book for The History Press goes. You come up with an idea for the book. There are submission guidelines and a proposal template on the THP website. The proposal is pretty straightforward. I’ll blog about that on my Edward J. Branley site, since that’s where I talk about writing and process. An acquisitions editor at THP (or Arcadia, for one of the company’s other imprints) contacts you back, to let you know their interest in your proposal. If they’re interested, the editor brings the proposal to the publishing committee. If the committee approves the proposal, you go to work.
The lead time on a THP book is six months at a minimum. THP wants a Christmas-season release for this book, so I’ll need to have all the images for this book ready by February. Unlike the Images of America books, there’s a lot more text to a THP title, so I’ll need to have the 30-33K words done by March. Then the acquisitions editor passes the project off to a development editor who applies the red pen. (Naturally, Lady Duchess will look over the manuscript before I give it to THP, but I’ll pay for her review myself.)
Once the book is signed and sealed by the development editor, it goes to production. The book hits the stores! The marketing and PR people work with the author on all that. That whole process is a ways away, obviously.
I need your help with Krauss stuff!
If you have Krauss stuff–photos, Krauss-logo items, etc., please let me know. The best history book are those that use and develop primary sources. There’s an extensive archive of Krauss stuff at UNO, but the book becomes more personal with your stuff. If readers make a personal connection, they’re likely to buy the book.
If you have memories of Krauss–did you shop there? Did you work there? Did family members work there? I’d love to hear the stories! There’s more words in a THP book, therefore room for telling the story in this book than there was in my Maison Blanche book (an Images of America title). Please drop me an email at firstname.lastname@example.org and let’s get in touch!