The Touro Buildings on Canal Street – Podcast

The Touro Buildings on Canal Street – Podcast

The Touro Buildings

Touro Buildings

Touro Buildings, 1873 (public domain image courtesy THNOC)

The Touro Buildings – Canal Street Retail

This pod begins a series we’ll be presenting on the connections between Krauss Department Store and other merchants up and down Canal Street. The logical place to start is the 700 block of Canal Street, between Royal and Bourbon Streets. From it’s beginnings as the first location of Christ Episcopal Church, to the end of the 19th Century, the 700 block is the story of the Touro Buildings and the merchants who set up shop there.

Touro Buildings

Second Christ Episcopal, Bourbon and Canal (public domain image courtesy THNOC)

Christ Episcopal

Touro Buildings

700 Block of Canal Street, ca 1842. (public domain image courtesy THNOC)

Christ Episcopal was founded in 1805. They built their first church on Canal and Bourbon in 1816. That church lasted about 25 years. Because Protestant Americans kept moving to New Orleans, they outgrew the church. So, the chapter demolished the first church. They built a second on the same corner. The second church looked like a Greek temple, with six massive Ionic columns. The second church serviced the congregation until 1846. The chapter needed more land for a larger church. They purchased the corner of Canal and Dauphine, in the 900 block of Canal Street.

The chapter sold the second church to businessman Judah Touro. Touro worked to buy up the 700 block of Canal. While he acquired the rest of the block, he set up Temple Sinai in the church in the 700 block. While Touro wrapped up the 700 block, he moved Temple Sinai further uptown. He demolished the buildings in the 700 block of Canal. He built the “Touro Buildings,” a set of four-story buildings with shared walls, townhouse-style. Touro opened the buildings for lease in 1852.

A. Shwartz and Sons

Touro Building

Sanborn Fire map of 700 block of Canal St, 1856 (public domain image courtesy Tulane Howard-Tilton Library)

Abraham Shwartz was born in 1820. He opened his store, A. Shwartz Dry Goods, in the 1840s. In 1852, he moved into the newly-opened Touro Buildings. So, the store become A Shwartz & Sons in the 1870s, when Abraham’s firstborn, Nathan, joined the company. Abram’s second son, Leon, soon followed. When third son Simon was old enough to join the company, he traveled to New York, to become the company’s buyer in that city.

Bernard and Leon Fellman

Touro Buildings

Touro Buildings, 1880s. (S.T. Blessing photo in the public domain)

Bernard and Leon Fellman came to New Orleans in the 1860s, and opened their first store in the Touro Buildings in 1873. In 1878, they expanded from the first store at 133 Canal, opening a second store down the block at 129 Canal. In 1889, The brothers split. Leon bypassed the 800 block of Canal, moving to the Mercier Buildings in the 900 block. So, Bernard closed 133 Canal, keeping 129 Canal as B. Fellman Dry Goods.

The Fire, 16-February-1892

Touro Buildings

Fire in the 700 block of Canal Street, 16-Feb-1892 (public domain photo courtesy THNOC)

Almost the entire 700 block of Canal Street, the Touro Buildings, were destroyed in a fire on February 16, 1892. The fire burned out both the Shwartz and Fellman stores. The impact of the fire was dramatic. Abram Shwartz died weeks later, of a heart attack. The family always said the loss of the store killed him. Bernard Fellman’s store burned as well. While Bernard’s health was not good before the fire, the circumstances did not improve him. He passed away on September 3, 1892. His family did continue to operate the store into the 20th century.

The MB Book!

Maison Blanche Department Stores

 

 

 

 

 

 

Maison Blanche Airline

Maison Blanche Airline

Maison Blanche Airline

maison blanche airline

Maison Blanche Airline, 1956 (Franck Studios photo)

The first suburban MB – Maison Blanche Airline

When S. J. Shwartz founded Maison Blanche in 1897, MB was a single store on Canal Street. It remained that way until 1947, when the company opened its second location, at Tulane and S. Carrollton Avenues. A year later, the company went out to Gentilly, opening a store at Frenchmen Street and Gentilly Boulevard. In the late 1940s, post WWII, Gentilly was considered a “suburb” with respect to the rest of the city.

The “real” suburbs of New Orleans at that time were around, but did not have the economic significance they would have later. Jefferson Parish had three distinct neighborhoods close to the city: Jefferson, Metairie, and Bucktown. Going downriver from the city, St. Bernard Parish had Arabi, Chalmette, and Meraux. While both parishes had towns further out, these were the ‘burbs.

Getting to Jefferson Parish

maison blanche airline

Tulane Avenue in the 1950s (Morrison Collection, NOPL)

The main conduit connecting modern East Jefferson to New Orleans is I-10, but the interstate highway system was just in the planning stages in the 1950s. President Eisenhower saw the value of the autobahn system in Germany, and wanted that for the US. In the meantime, folks living outside the city proper needed routes to get back into the stores, shops, and other establishments.

mid-city new orleans maison blanche airline

Shopping center at S. Carrollton and Tulane Avenues, 1952

Rather than expand out into Jefferson Parish immediately, MB opened their first store in Mid-City. The Tulane and Carrollton location appealed to the the growning Mid-City and Lakeview neighborhoods, because folks didn’t have to go all the way to the CBD. S. Carrollton Avenue was where Tulane Avenue became Airline Highway. Airline was US Hwy 61, which led out of town and northwest to Baton Rouge. As Metairie began to expand, those folks came to the edge of town to shop at MB.

Opening in the suburbs

Crescent Drive-in on Airline Highway in Metairie, 1950 (Franck Studios Photo)

The property along Airline Highway in the late 1940s was largely undeveloped and inexpensive. In 1950, the Crescent Drive-In opened, along with the Crescent Shopping Center next door. The main reason drive-ins across the country closed was rising property values. The owners would sell to developers, and they’d move the drive-in further out into the burbs. By 1955, this happened to the Crescent. Developers built the Airline Village Shopping Center on the property. The main anchor of Airline Village was Maison Blanche Airline.

MB Airline attracted shoppers from the growing subdivisions along Metairie Road. Folks who lived near St. Martin’s Episcopal and St. Catherine of Sienna churches took Metairie Road to Atherton Drive, and turned towards Airline. They’d cross the railroad tracks (the “back belt”), and ended up right in the back parking lot of Maison Blanche Airline.

Shopping at MB Airline

Maison Blanche Airline

Like the stores on Carrollton and in Gentilly, MB Airline carried the same product lines the main store on Canal Street did. If there was something advertised in the paper that wasn’t available on the sales floor at Airline Village, the store gladly transferred it from downtown, or the customer could arrange for free home delivery.

My personal memories of MB Airline were when we lived in Old Metairie. I was a Cub Scout in the pack that was sponsored by Mullholland Memorial Methodist Church on Metairie Road. My parents would bring me from our house on Dream Court, up Metairie Road and that back route into Airline Village. MB was one of the “official” Scouting stores back then. So, that’s where we bought my uniforms, t-shirts, pocket knives, etc.

Clearview and decline

maison blanche airline

Architectural rendering, Airline Village Shopping Center

MB Airline was a resounding success for the chain well into the 1970s. When Interstate 10 opened and dominated the traffic patterns, Maison Blanche recognized the shift. They opened a new store in the Clearview Shopping Center. That mall is between I-10 and Veterans Boulevard, at the Clearview Parkway exit.

MB Airline declined rapidly after the Clearview store opened. New subdivisions developed between Veterans and the lake. Lakeside Mall and Clearview Mall became the focal points of retail shopping in Metairie. While MB Airline was convenient for residents of “Old Metairie”, everyone else favored the malls. Maison Blanche recognized this, and closed the Airline Village location.

Airline Village Today

maison blanche airline

Celebration Church (Darrell Harden photo)

The main anchor of Airline Village is now Celebration Church, a non-denominational Christian congregation.

Be sure to check out my book, Maison Blanche Department Stores by “liking” our page on Facebook.

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New Orleans: The Canal Streetcar Line

 

Canal Street, 1890s

Canal Street, 1890s

Canal Street 1890s.

Canal street 1890s

700 and 800 blocks of Canal Street, early 1890s

The CBD – Canal Street, 1890s – Before electric streetcars

A Mugnier photo depicts an interesting transitional period. Electricity arrived for buildings, but not yet for streetcars. That puts the photo pre-1894, but not much earlier. Mugnier stood on the corner of Canal and Baronne Streets. The left side of the photo is of the 800 block of Canal Street. Building numbers are still on the old system. So, the first address at the river was #1, then 2, etc. That’s how Kreeger’s is #149.

Notice that “S. Kuhn”, the store next to D.H. Holmes (left) has a sign that says “Kid Glove Depot. Kreegers’ sign next door says the same thing. In 1897, the Krausz Brothers specialized in gloves in their shop at 835 Canal as well.

700 Block of Canal

The Touro Buildings, in the 700 block, can’t be seen for the trees. Trees in the neutral ground of Canal Street helped beautify Canal. While they helped at the time, they cover up some of the street rail operations! So, there’s a carpet store at the corner of Bourbon and Canal. Fellman Brothers, in the 700 block, dissolved in 1892. It’s hard to tell if the Fellman store is Fellman Brothers (pre-1892), or B. Fellman. Leon Fellman split with brother Bernard in 1892. He moved his store down to the Mercier Buildings, as did S.J. Shwartz. He split with his family after the 1892 fire at A. Shwartz and Son. Abram passed away, and Simon also opened a new store in the Mercier Buildings.

Streetcars

“Bob-tail” streetcars from the Johnson Car Company sit on either side of the Clay Monument. Clay’s full base is visible. Mules provide the streetcar power. So, when the Canal Street line was electrified, the base was cut back drastically. On the right, one streetcar travels inbound, possibly turning at St. Charles Avenue. Two horse-drawn Hanson cabs sit on opposite sides of the neutral ground

 

Krauss – The New Orleans Value Store

by Edward J. Branley

Heather Elizabeth Designs

For almost one hundred years, generations of New Orleans shoppers flocked to Krauss. The Canal Street store was hailed for its vast merchandise selection and quality customer service. In its early days, it sold lace and fabric to the ladies of the notorious red-light district of Storyville. The store’s renowned lunch counter, Eddie’s at Krauss, served Eddie Baquet’s authentic New Orleans cuisine to customers and celebrities such as Julia Child. Although the beloved store finally closed its doors in 1997, Krauss is still fondly remembered as a retail haven. With vintage photographs, interviews with store insiders and a wealth of research, historian Edward J. Branley brings the story of New Orleans’ Creole department store back to life.

Podcast – “Ain’t Dere No More” with Heather Elizabeth Designs

Podcast – “Ain’t Dere No More” with Heather Elizabeth Designs

Heather Elizabeth Designs!

heather elizabeth designs

“Ain’t Dere No More Affirmation Bracelet” by Heather Elizabeth Designs

Heather Elizabeth Designs – Ain’t Dere No More!

This week’s pod is a departure for NOLA History Guy Podcast – it’s an interview! Been wanting to get this started for a while now. Heather and I were brainstorming a couple of weeks ago about tying promotion of my books with her ADNM jewelry, nightlights, and other items. I bought a Zoom H5 digital audio recorder a few weeks back. It’s incredibly portable, and the built-in mics are so good, many podcasters use the Zoom mic as their primary microphone, connected to a computer. So, I told Heather that we needed to sit down and talk history. This lady researches her pieces and knows her stuff.

What we did for the pod was to go around her “Ain’t Dere No More Affirmation Bracelet” and talk about the places represented by the various logos. It was a fun conversation. Here’s a brief run-down:

Rosenberg’s Furniture

You’re already singing the jingle. Admit it, you know you are.

Da Beach!

Heather Elizabeth Designs

Pontchartrain Beach t-shirt from New Orleans Public Service

Heather and I decided we need to do a full episode together and talk about Pontchartrain Beach. We’ll do that in May or so, since that’s when Da Beach opened every year. New Orleans Public Service not only has a Pontchartrain Beach t-shirt, but it features the Art Deco-style entrance to the Zephyr, the wooden roller coaster that was the amusement park’s signature ride.

Falstaff

heather elizabeth designs

Falstaff Brewery, now the Falstaff Apartments (courtesy Flickr user “Falstaff Tulane Broad”

A long-time New Orleans landmark, the old brewery is now the Falstaff Apartments, at 2600 Gravier Street.

K&B

K&B Drug Stores, by John Epstein.

Everybody’s got a K&B story or four. We shared some of ours. This will definitely be another pod at some point. The photo here is the cover of John Epstein’s wonderful book, K&B Drug Stores, from my publisher, Arcadia.

D. H. Holmes

Heather Elizabeth Designs

800 block of Canal Street, 1864 featuring the D.H. Holmes Dry Goods Store

Daniel Henry Holmes opened his dry goods store in 1842, and it became a New Orleans fixture and landmark. The building is still there, as a hotel.

Schwegmann’s

heather elizabeth designs

Schwegmann Brothers Giant Supermarket, 2701 Airline Highway, in 1954. (courtesy NOLA.com)

“Makin’ Groceries, Schwegmann Style” – the photo is of the Schwegmann’s Heather talks about, not the smaller store on Airline that I remembered. Ann Maloney of Da Paper did a nice article on The People’s Grocer: John G. Schwegmann (2017, Neutral Ground Press, $20). The article has a bunch of other great Schwegmann’s photos.

JAX Beer!

heather elizabeth designs

JAX Brewery, the Moonwalk, and a Riverfront Streetcar (Infrogmation photo)

The Fabacher family’s brewery, located across the street on Decatur from Jackson Square.

Krauss – The New Orleans Value Store

Heather Elizabeth Designs

Krauss – The New Orleans Value Store by Edward J. Branley

My latest book! It’s available for pre-order on Amazon.com now, and will be in local shops on September 25th. Heather has the logo as it was used regularly by the store on the bracelet. The book’s cover is reversed to make the store’s name stand out a bit more.

Heather Elizabeth Designs

Sacred Heart brass-and-silver cuff, from Heather Elizabeth Designs (Edward Branley photo)

In addition to Heather’s ADNM bracelet, I could not take my eyes off her latest piece, a brass and sterling cuff with a Sacred Heart charm set in it. Heather’s an Academy of the Sacred Heart girl, and I’m a Brothers of the Sacred Heart boy!

Shout-Outs

New Orleans Public Service and LA46 – great t-shirts and a great store and venue

Beyond Bourbon St – Mark Bologna’s fantastic podcast

heather elizabeth designs

The Station – coffee shop on Bienville at N. Alexander Streets

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Krauss – The New Orleans Value Store

by Edward J. Branley

Heather Elizabeth Designs

For almost one hundred years, generations of New Orleans shoppers flocked to Krauss. The Canal Street store was hailed for its vast merchandise selection and quality customer service. In its early days, it sold lace and fabric to the ladies of the notorious red-light district of Storyville. The store’s renowned lunch counter, Eddie’s at Krauss, served Eddie Baquet’s authentic New Orleans cuisine to customers and celebrities such as Julia Child. Although the beloved store finally closed its doors in 1997, Krauss is still fondly remembered as a retail haven. With vintage photographs, interviews with store insiders and a wealth of research, historian Edward J. Branley brings the story of New Orleans’ Creole department store back to life.

Krauss – The New Orleans Value Store

Krauss – The New Orleans Value Store

Krauss – The New Orleans Value Store

krauss

Cover of Krauss – The New Orleans Value Store, by Edward J. Branley

The cover of the Krauss – The New Orleans Value Store

And here it is! Here’s the back-cover text:

For almost one hundred years, generations of New Orleans shoppers flocked to Krauss. The Canal Street store was hailed for its vast merchandise selection and quality customer service. In its early days, it sold lace and fabric to the ladies of the notorious red-light district of Storyville. The store’s renowned lunch counter, Eddie’s at Krauss, served Eddie Baquet’s authentic New Orleans cuisine to customers and celebrities such as Julia Child. Although the beloved store finally closed its doors in 1997, Krauss is still fondly remembered as a retail haven. With vintage photographs, interviews with store insiders, and a wealth of research, historian Edward J. Branley brings the story of New Orleans’ Creole department store back to life.

Krauss book drops on 25-September

I’m excited! This was a fun story to tell. So much here–Jewish retailing families, Storyville, the Creoles of Treme, transportation…even a Pontchartrain Beach connection! From Leon Fellman to the Krauss Brothers, to Leon Heymann, his son, Jimmy, grandson Jerry, Krauss was a family operation. Like many department stores, Krauss was a large extended family. Krauss to touched many people over the years.

The book chronicles the store’s how Leon Fellman decided to buy up the 1200 block of Canal Street. He built a store that the length of the block. Fellman leased that building to the Krauss brothers. They turned the building into a “veritable trade palace” whose lifetime spanned almost the entire 20th Century. Krauss rode the highs and lows of New Orleans, including two World Wars, the Great Depression, and the post-war boom years of the 1950s and 1960s. The store didn’t pop up at once, of course, growing back from Fellman’s original building. Krauss eventually filled up the entire block from Canal to Iberville Street, then the block behind that, Iberville Street to Bienville Street! The store was right in front of Storyville, right next to the train station, as well as in the hearts of many.

 

Krauss and Trains – Union Passenger Terminal New Orleans

Krauss and Trains – Union Passenger Terminal New Orleans

Krauss and the Union Passenger Terminal New Orleans

Union Passenger Terminal New Orleans

Union Passenger Terminal, New Orleans, 2016

The Union Passenger Terminal

The Union Passenger Terminal (UPT) is New Orleans’ train station. Constructed in 1952, it replaced five passenger terminals located at various points in the city. UPT has a direct connection to Krauss Department Store, in that one of the stations it replaced was Terminal Station, located at Canal and Basin Streets. Terminal Station was right next to Krauss from 1908 to 1954. When UPT was completed, the city demolished Terminal Station. Canal Street shoppers never fully realized just how big Krauss Department Store was, because Terminal Station obscured the store’s depth.

Terminal Station was still nine years away when Leon Fellman bought the buildings in the 1200 block of Canal Street in 1899, and five years away when Krauss opened in 1903. The station had a wonderful symbiotic relationship with the store for all those years. You forgot something for your trip to New Orleans, and there was this department store with absolutely everything right next door when you got off the train! The concierges and staffs at the downtown hotels also knew this, and regularly steered guests to Krauss for those last-minute essentials and other purchases.

Visitors to the City

There is so much more to the story of UPT, and we’ll go more in-depth on that at some point. When the landscape of even a few blocks changes, like the area around Krauss after Terminal Station vanished, it’s important to make the connections. Krauss had the next-door neighbor connection to the Southern Railway and Gulf, Mobile and Ohio, both of which came into the station on Basin Street. Passengers coming to Canal Street from Union Station on Howard Avenue came to S. Rampart and Canal, just a block from Krauss. The buyers at Krauss knew this, and made sure the visitors saw enticing goods as they passed by.