Riders wait for the Broad line at a bus stop Iroquois Street Gentilly

Bus Stop Iroquois Street Gentilly

Broad line bus stop Iroquois Street at Gentilly Boulevard

Bus Stop Iroquois Street Gentilly

Bus stop at Gentilly Blvd. and Iroquois Street, 10-Jun-1946. This Franck Studios photo has a court docket number in the corner. I haven’t looked up why NOPSI lawyers hired their go-to photographers to shoot this location yet.

Post-WWII Gentilly

There wasn’t much in Gentilly, below Franklin Avenue, at this time. In May of 1946, the Southern Baptist Convention upgraded the New Orleans Bible College to a seminary. The increased interest in the school motivated the SBC. They moved the New Orleans Baptist Theological Seminary to its present location, directly across the street from this bus stop, in the 1950s.

The Broad Street line ran across town, from out here in Gentilly to Lowerline Street, uptown. Folks studying at NOBTS and their families at this time took the Broad bus to Franklin Avenue. They transferred to the Gentilly streetcar line, heading inbound, to get downtown. NOPSI discontinued the Gentilly streetcar line in 1957. The Franklin Avenue bus line replaced the streetcars.

The Broad line offered a lot of options to the rider. I used Broad to get from Brother Martin High School back to #themetrys in my high school years.

Gentilly Shopping

Bus Stop Iroquois Street Gentilly

Times-Picayune ad announcing the opening of Maison Blanche Gentilly, September 12, 1947

In 1946, Maison Blanche was still a year from opening their store in Gentilly. The store opened its second location, closer to Elysian Fields, in September, 1947. The store at Tulane and S. Carrollton Avenues followed a few months later. By the 1950s, the Gentilly Woods subdivision grew rapidly. Maison Blanche recognized this. They moved their Gentilly store, from Frenchmen and Gentilly Blvd., to just down the street from NOBTS. MB rode that boom, then moved on to the next boom, New Orleans east. They moved the store to The Plaza at Lake Forest mall in 1974.

Mr. Bingle 1952

Maison Blanche Department Stores, by Edward J. Branley

Lots of photos of those stores in my book, “Maison Blanche Department Stores” – check it out!