Yatmedia – Social Media for Social Justice

(cross-posted to Yatmedia)


Southern Pacific’s Sunbeam train operated from Houston to Dallas.

Yatmedia and NOLA History Guy

In 2010, we formed partnership and hung out a shingle, doing social media consulting. Things evolved over time. Now, Yatmedia is wholly-owned by me. So, it makes sense to leverage the success of NOLA History Guy with the social media consulting.

Yatmedia’s mission is to build real-world community through solid social media strategies. The firm offers a wide range of services to clients, from training to fully-managed social media.

Adding History to the mix

1839 drawing of a house on St. Philip Street in Faubourg Treme

Communities don’t just pop up out of thin air. Neighborhoods draw on their history. They grow because they remember their roots. NOLA History Guy reminds folks of those roots. Folks buy the history books because they want to look back. They read about the past. Looking at photos ties past to present.

NOLA History Guy writes and speaks about neighborhoods in New Orleans. Yatmedia taps that knowledge to build community. A client with a great business idea comes to Yatmedia to develop a presence on Facebook. We know what works. The history stuff is part of the Yatmedia portfolio. We’ve identified the groups and pages that are best for New Orleans history content. Sharing the right photo in the right place builds the following. The following buy books.

Add NOLA History Guy to your social media strategy

NOLA History Guy

So, Yatmedia applies what works for selling history books to your business. We research more than what directly sells a product. Because we’re good at it, clients get the things that build community. So, Yatmedia knows how to go beyond Google and Facebook ads. We develop content to grow your community.

We love teaching. Watching business owners discover the roots of their business, their community boosts our spirits. Because The best promotions come from within, our philosophy is to teach. Our company gives you the tools you need to craft that content.

No #TrainThursday today


Yatmedia – Social Media for Social Justice

Because we wanted to talk about social media, #TrainThursday took a backseat this week. We’ve got a couple of things in the pipeline for January, though, so stay tuned.

In the meantime, this is a photo of the Sunbeam, which ran between Houston and Dallas. The Texas and New Orleans Railroad operated the Sunbeam. The train offered “heavyweight” service in the 1920s and early 1930s. So, in 1937, the Sumbeam operated “streamliner” equipment. The trains bore the Southern Pacific “Daylight” color livery.

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