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Maison Blanche advertising in the 1905 Jambalaya, Maison Blanche Advertising Ad for Maison Blanche in the 1905 edition of Jambalaya, Tulane University's yearbook. Maison Blanche opened in the Mercier Building, at the corner of Canal and Dauphine Streets, in 1897. Simon J. Shwartz, Isidore Newman's son-in-law, created the Maison Blanche concept. He convinced his father-in-law to invest in the store. While there were other businesses besides Shwartz's dry goods store in the Mercier Building, he managed to acquire the entire building. The illustration in this ad first appeared in The Daily Picayune on the store's opening day in 1897. The...
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