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The Sheraton Charles Hotel was the last incarnation of the venerable hotel. Sheraton Charles Hotel Ad for the Sheraton Charles Hotel, May 7, 1973. The Sheraton chain bought the hotel in 1965. They re-branded the property, "Sheraton-Charles," enticing tourists with its proximity to the French Quarter: Sheraton Gives you modern comfort in an Old World atmosphere, one block from the famous French Quarter And check those prices! Single rooms $18-$22. The ad shows an illustration of the third incarnation of the hotel. The summer of 1973 was its last tourist season. The owner, Louis J. Roussel, Jr., demolished the building...
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