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Gentilly Archives - Edward Branley - The NOLA History Guy
Podcast 40 – New Orleans King Cakes

Podcast 40 – New Orleans King Cakes

New Orleans King Cakes date back centuries, with exciting times ahead.

a carnival primer, new orleans king cake

King Cake from Adrian’s Bakery in Gentilly

New Orleans King Cakes

From Twelfth Night to the start of parades, the public face of Carnival is the King Cake. Let’s run down some of the background on this wonderful tradition. Note that this is background, history. Your preferred modern king cake is up to you!

Here’s the YouTube version of the pod. As we’ve mentioned previously, I record the pod using Zoom. It’s wonderful, because Zoom generates audio and video. I like to think the audio version of the pod is more fun, but what the heck.

Show notes

Here’s the PDF of the images, so you can follow along with the audio.

new orleans king cake

The Clay Monument. On 31-December-1869, the Twelfth Night Revelers invited New Orleans to see them pass by the Clay Monument on January 6, 1870. As mentioned in the pod, we’re going to have to do a full episode on the monument’s history. The reason TNR used this landmark as a gathering point was its size. The original monument dominated the three-way corner of Canal, Royal, and St. Charles Streets. Can you imagine this beast of a monument in the middle of modern Canal Street? Perfect place to tell the city, “come see us.” This is a Theodore Lilienthal photo.

new orleans king cakes

Restaurant Antoine: New Orleans’ oldest restaurant, on St. Louis Street, between Royal and Bourbon. Several of the dining rooms at the restaurant are named after Carnival organizations. This is the Twelfth Night Revelers room.

Bakeries

Tastee-McKenzie

Adrian’s Bakery in Gentilly

Blue Dot Donuts

Bywater Bakery

King Cake Hub

King Cake Hub, located at Zony Mash Brewery, 1464 S. Broad, is a great option for one-stop king cake shopping. You’re looking to have a king cake tasting at the house, or at work? No better way to get a sampling of different styles than here.

CORRECTION: I said North Broad for the location of King Cake Hub at Zony Mash when it should be SOUTH Broad!

 

 

 

 

Hanes Once-a-year sale at NOLA stores

Hanes Once-a-year sale at NOLA stores

Hanes hosiery co-op ads at various NOLA stores.

nola stores

NOLA stores and Hanes

In the 1970s, Hanes, known for ladies hosiery and underwear, held a “once-a-year” sale. Various NOLA stores, Maison Blanche, D.H. Holmes, Labiche’s, and Gus Mayer, participated in the sale. They leveraged ad budgets by placing Hanes-specific ads for the sale. These “co-op” ads were paid for mostly by the manufacturer. So, the store promoted their brand and the product brand at the same time.

The sale in 1973 took place over the weekend of 13-January. NOLA stores enticed women to come in for the pantyhose and other items on sale. It’s fun to look at the styles from the advertising and art departments of the local stores.

Maison Blanche

westside shopping center

Sign for Maison Blanche in the parking lot of Westside, August, 1958. Sonny Randon Photography via the West Bank Beacon.

OK, yes, I’m a homer. I wrote a book on MB, so we start there. “Hanes sheer-madness annual sale of fashion hosiery in popular shades.” Note the mail-order form as part of the ad. Stores in 1973 were 901 Canal Street, Airline Village, Clearview, Gentilly Woods (The Plaza wouldn’t open until 1974), and Westside.

Labiche’s

nola stores

The talented artists at Labiche’s opted for a bolder presentation than MB. A woman wearing nothing but a scarf in her hair and jewelry, and the pantyhose. Gorgeous. Stores for Labiche’s: 714 Canal Street, Carrollton (the old shopping center, where Costco is now), Gentilly Woods, and Westside.

Holmes

nola stores

Daniel Henry Holmes’ dry good store on Canal Street grew to a number of suburban locations after WWII. In addition to the flagship store, Holmes locations included Lakeside Shopping Center, Oakwood, Baton Rouge, and Houma. While Holmes didn’t have a Gentilly store, they opened a location in The Plaza in 1974.

Gus Mayer

Originally in the 801 block of Canal Street, just up from Holmes, Gus Mayer built a big store across the street in 1948, demolishing the old Pickwick Hotel building. They also participated in the Hanes sale promotion. Gus Mayer operated not only the Canal Street store, but one at Elysian Fields and Gentilly  Blvd., as well as Carrollton, Clearview, and Oakwood Shopping Centers. While Gus Mayer ATNM as NOLA stores go, they still have stores in Birmingham, Alabama.

Godchaux’s

nola stores

Godchaux’s originally occupied the 501 block of Canal, later moving to the 801 block, next to the Boston Club. By the 1970s, they expanded to Lakeside and Edgewater Plaza in Biloxi. Their take on Hanes was different than the other NOLA stores. Godchaux’s opted for a cold-weather appeal,

Pontchartrain Beach Skyride

Pontchartrain Beach Skyride

The Pontchartrain Beach Skyride was a popular 1970s-80s attraction.

Pontchartrain beach skyride

Pontchartrain Beach Skyride

Photo of the “Skyride” at the Pontchartrain Beach amusement park.The attraction was a classic ski lift-style ride that carried folks from one end of the midway to another. The photo shows the elevated walkway that led out to the sand beach along the lake. A car traveling in the opposite direction carries three girls wearing jeans. To the right is the main concessions stand. In the background stands the Zephyr, the park’s large, wooden roller coaster.

Da Beach

Harry Batt, Jr., built his original amusement park along Bayou St. John in 1929. He moved it to Milneburg, at Elysian Fields and the Lakefront, in 1939. The Works Progress Administration (WPA) built a bath house at that location. They solicited bids for an operator to run the bath house and expand the site. Batt did just that. The amusement park stood between two large military facilities, NAS New Orleans to the west and an Army facility to the East. The navy base is now the University of New Orleans, and the Army base is now the Lake Oaks subdivision.

Streamline Moderne

Pontchartrain beach skyride

Main concession stand at night.

The main buildings of the park were in the Streamline Moderne style, a variant of Art Deco. The main concession stand sold JAX Beer, along with “Coney Island Hot Dogs” and other food items. The photo above shows the night lighting of the building.

Other buildings

Pontchartrain beach skyride

The beach midway at night.

The Beach presented a symphony of incandescent and neon lights at night. The lights enticed park-goers to the rides and, naturally, to the food and beer. This photo shows the entrance to the “Wild Maus” coaster, a maze-like ride with many sharp turns and short, steep drops. The multi-disc light tower sits atop another concession stand and indoor arcade combination.

Abandoned Jazzland

Pontchartrain beach skyride

“Pontchartrain Beach” section of the Jazzland amusement park, courtesy Abandoned New Orleans.

This photo, courtesy of Abandoned New Orleans, presents the ruins of the re-created “Pontchartrain Beach” at the Jazzland/Six Flags amusement park in New Orleans East. The park closed after incurring flooding and damage in Hurricane Katrina in 2005.

NOLA History Guy December (10) – Brother Nicholas Geisenberg, S. C.

NOLA History Guy December (10) – Brother Nicholas Geisenberg, S. C.

Our tenth installment of NOLA History Guy December features Brother Nicholas, SC – Brothers of the Sacred Heart in New Orleans (BOSH)

nola history guy december

NOLA History Guy December – Brother Nicholas Geisenberg, S.C.

Brother Nicholas, SC, was a long-time Maths teacher the BOSH Schools. I had the privilege of taking “Senior Math” with Brother as a Junior, in 1974-75. If you’re wondering how that worked, I attended Brother Martin High School as an eighth grader. My maths skills weren’t top/honors, so, I was routed to “regular” Geometry class as a ninth-grader. The honors guys took “Geometry A” with Brother Neal, SC. The “A” track finished Trigonometry in Algebra IIA, as tenth-graders. They took Calculus as eleventh-graders, and went on to UNO for Calc I as seniors. Not me! I took Trig, “Senior Math” in the old terminology. Brother Nicholas (never “Brother Nick” to his face) was a serious teacher who brooked no nonsense in his class. He objected to the number of Fridays I was away from class because of Debate and Quiz Bowl, and regularly chided me about that.

Outside of class, Brother was a nice man. He chaperoned the school trips to Europe in the summers. Brother studied German with Ms. Palmisano. I would say a few words to him, “auf Deutsch” as he left German II and I came in for German I as a sophomore.

nola history guy december

Brother Nicholas, S. C., throwing out the first pitch at a Crusader baseball game.

As we’re doing with all our images for NOLA History Guy December, here’s the caption for the two photos of Brother Nicholas in the book:

“Brother Nick.” Brother Nicholas Geisenberg, S.C., beloved teacher of generations of St. Aloysius, Cor Jesu, and BMHS students. In addition to teaching Math, Brother Nicholas served as assistant principal at Cor Jesu in 1969. After retiring from the classroom, Brother Nicholas remained active on campus, managing the school’s bookstore and as a dedicated fan of BMHS sports, particularly baseball. Above, Brother Nicholas on duty in the bookstore in the late 1990’s. Below, the BMHS baseball team honored Brother Nicholas by asking him to throw out the first pitch of the final game of the 2003 season. (Lower photo courtesy of Mr. Danny Ford, father of Jeremy (’03) and Braeden (’09))

 

The Book

nola history guy december

Brothers of the Sacred Heart in New Orleans by Edward J. Branley

From the back cover:

When New Orleanians ask “Where did you go to school?” they aren’t asking what university you attended but what high school. That tells a native a lot about you. For over 150 years, the Brothers of the Sacred Heart have educated the young men of New Orleans, giving them the opportunity to answer the question proudly by replying St. Stanislaus, St. Aloysius, Cor Jesu, or Brother Martin. Images of America: Brothers of the Sacred Heart in New Orleans showcases photographs, illustrations, and maps tracing the role of the institute in making New Orleans a vibrant and dynamic city, able to overcome even the worst of adversity. From their roots in the French Quarter, moving to Faubourg Marigny, and finally settling in Gentilly, the Brothers of the Sacred Heart continue to make a major contribution to metro New Orleans and Southeast Louisiana.

Available at local bookstores, Walgreens stores, other local shops, Bookshop, and other online outlets. Give history! Support NOLA History Guy December.

Podcast 38 – 3000 Gentilly in the 1950s

Podcast 38 – 3000 Gentilly in the 1950s

The block of 3000 Gentilly Blvd holds a fascinating history.

3000 gentilly

3000 Gentilly

Photo of the building at 3028-3030 Gentilly Blvd., taken by Franck Studios on February 13, 1951. The specific photographer is unidentified, since this is a commercial photo rather than part of a legal record. The more recent occupant of the building was Gentilly Supply Center, a hardware and appliances store. The store declared bankruptcy the previous summer. A Latter and Blum “For Rent” sign stands in the front window. To the left is Al Shorey’s Bar, and to the right, what appears to be an Oriental Laundry storefront. Mr. Winston Ho has done extensive research on Chinese laundries, as part of his all-things-NOLA-Chinese work.

Petland

3000 gentilly

Petland

This building was an Oriental Laundry storefront. By the late 1940s, a pet shop, Petland, took over the location. They didn’t change the “oriental” look of the storefront. Eventually, Petland closed and the building was demolished.

And here’s the pod

YouTube format.

PDF of the Powerpoint

Gentilly Supply Center

3000 gentilly

The store was originally the “Gentilly Appliance Company.” The owners renamed it in 1948. The company participated in a lot of “co-op” advertising in the Times-Picayune. These are ads paid mostly by a product manufacturer, and stores selling the product added their address, possibly logo, at the bottom. If you lived in Gentilly and wanted to buy a Hotpoint dishwasher, Gentilly Supply Center was your go-to.

 

 

I tell stories

I tell stories

Re-introducing myself – I tell Stories.

maison blanche postcard

Detroit Publishing Company postcard of Maison Blanche Department Store, 1910

I Tell Stories

I’ve written six books on various aspects of the history of New Orleans. They’re stories ranging from streetcars to department stores to schools to Jazz. I earned a BA in Social Sciences Education from the University of New Orleans in 1980. I taught Social Studies at a local high school for a few years. Teaching History is indeed storytelling. It’s a good bit more, of course, particularly when working to improve students’ reading skills, but the content is stories about things in the past. I moved on from high school, using retail sales as a bridge. Invariably, I came back to telling stories, as an adult education instructor (UNO Metropolitan College), and later moving into the world of corporate training. Everything involved storytelling.

While delivering corporate training, I needed things to stay occupied when out of the classroom. So, in 2003, I pitched a book idea to Arcadia Publishing. Streetcars vanished from Canal Street in New Orleans in 1964. The city planned to bring them back, forty years later. It was a great story to share. Even though many stories exist about the older, senior streetcar line, St. Charles Avenue, Canal Street remained essentially an untold story. Arcadia liked the idea and I wrote the book. Promoting a book means telling stories to get folks to buy it.

More stories

St. Alphonsus Church, New Orleans, by Theodore Lilienthal, 1880

St. Alphonsus Church, New Orleans, by Theodore Lilienthal, 1880

After the first book, more storytelling opportunities materialized. I pitched a book about my high school, Brother Martin, in the Gentilly neighborhood of New Orleans. The school’s roots go back to 1869, when the Brothers of the Sacred Heart opened St. Aloysius in the Vieux Carré. Promoting two books opened up more possibilities. I told shorter stories as the “history blogger” for GoNOLA.com, a site sponsored by the New Orleans Tourism and Marketing Corporation, now New Orleans, Incorporated. Monthly exposure led to weekly exposure. Various groups around the area invited me to speak to their membership. I’m particularly flattered that the Friends of the Cabildo’s Tour Guides regularly have me in to talk.

Of course, none of this history stuff, from teaching to writing to speaking, pays quite like corporate computer consulting and training. I lived a double life in this respect. That presented challenges for my LinkedIn Presence.

Ramping up LinkedIn

The "second" St. Charles Hotel, stereo card by Theodore Lilienthal, 1880.

The “second” St. Charles Hotel, stereo card by Theodore Lilienthal, 1880.

I’ve had a presence on LinkedIn since 2007. While I was a good bit active when developing a client base for YatMedia, my activity diminished after that side of what I do scaled back. The computer work I do rarely involves anything local. I traveled extensively for years, teaching UNIX and Enterprise Storage for international companies. The market for those products and services only touches New Orleans very lightly. So, I flew literally around the world, delivering training. The sales staffs of the companies I’ve taught for did the dirty work. I showed up and taught. I still do, in fact, even though “showing up” now means walking here to my home office and firing up WebEx.
The corporate training landscape changed dramatically around 2016 or so. I remember, during the pandemic, a good friend started a podcast for IT professionals. Jeff interviewed folks, and we talked about how the pandemic changed work habits, etc. I explained that my training workload went “virtual” long before people knew what Zoom was about. Traditional job recruiters didn’t help me, since I work through a training company that contracts me out to computer companies. So, even though I’m self-employed, I don’t present a target for those looking to increase their business using LinkedIn.

Local/History LinkedIn

It’s fun to include LinkedIn users when I tell stories. The larger the audience, the more people I can interest in buying the books! Still, LinkedIn remained secondary to Twitter and Facebook. Now that those platforms morphed into dumpster fires in many ways, the stability of LinkedIn is appealing.