by nolahistoryguy | Dec 3, 2019 | Books, CBD, Featured, Music, Streetcars
Stop by my Walgreens Book Signing!

Walgreens Book Signing 13-December
Stop by the Walgreens Drug Store, 900 Canal Street, on Friday, December 13th, and buy my books! I’ll be signing New Orleans: The Canal Streetcar Line, and New Orleans Jazz, from 3pm-5pm. I’ll also gladly sign any of my other books the store has in stock, when you buy them.
Walgreens, 900 Canal Street

Walgreens, 900 Canal Street (courtesy Frank Aymami III)
While it continues to be a target for “shop local” folks, they’re often unaware of how long this Walgreens has been on Canal Street. I have a photo of this store in the book, from 1939! The neon sign gave way to LEDs a few years ago. They’re more efficient. Frank’s talent really brings out the scene in the photo, above.
The Streetcar Book

New Orleans: The Canal Streetcar Line is my first book for Arcadia. I wrote it in 2004, when the Canal line returned to streetcar service. It’s a photo history of the street and the line, which dates back to 1861. There was a forty-year bus interlude, from 1964 to 2004. I rode those Canal buses so much in my high school and UNO days.
The Jazz Book

When HBO’s series, Treme, was still in production, I pitched a book on Faubourg Treme to Arcadia. The next day, I got an email back, asking if I’d be interested in writing a book with a broader scope. I was hesitant at first. Jazz is such an integral part of our DNA in New Orleans, and has been since the 1890s. I went for it and am very pleased at the reception New Orleans Jazz continues to receive.
Walgreens photo by Frank Aymami, III
If you’re not familiar with Frank’s work, you want to be. Check him out, and hire him if you need a great New Orleans photographer!
by nolahistoryguy | Aug 3, 2016 | Early 20th Century, Featured, History, West End

Day trippin to West End
West End was very active in the early 1900s, right up to the great Hurricane of 1915 (hurricanes weren’t named at that time). The last piece of Pontchartrain Boulevard, the road on the western side of the New Basin Canal, was a toll road, the toll receipts used for road upkeep. The West End Streetcar line traveled on the east side of the canal, parallel to West End Boulevard (just out of the frame here, on the right).
Messages – windows to the past
The message on the postcard says:
I did not get a chance to send the thread sooner, but I did not get a chance to go out. Mama is very bad off. There will be another consultation today. Ed (?)/Eda (?) is here, & Ernest is leaving Sunday. Lariern left Wed and came to see us Tuesday. Love to all. (illegible) soon, Bertice.
The postcard is typical of the period, a black-and-white photo that is then hand-colored and printed. It’s interesting that Bertice wrote her message on the bottom of the front. Perhaps she was afraid that the recipient would admire the photo and not read anything on the back?
The choice of scenes for this card is also interesting. She’s conveying what appears to be bad news about “mama”, yet the postcard is of a part of town usually associated with happy experiences. West End was a big day-trip destination at the time. Of course, I’m probably reading too much into this. It’s more likely that Miss Bertice grabbed an inexpensive card at the drugstore to send a quick note, not giving much thought to the image on it. I hope mama’s consultation went OK!
Image courtesy of the Louisiana Research Collection (LaRC) at Tulane. If you’re on Facebook, you want to follow their page. They post some cool stuff, and it’s fun to look at the stories behind what they share.

Lake House Hotel, 1860s
Be sure to check out the latest episode of NOLA History Guy Podcast, which presents the history of West End as a day-trip destination for New Orleanians looking to escape from the heat and humidity of city life.
by nolahistoryguy | Oct 16, 2015 | Featured, Post-WWII

From 1946, an ad in the Roosevelt Hotel’s in-house produced guest magazine. When I was working on my book, New Orleans Jazz, I went through several years’ worth of this magazine, in the hopes of finding music/band pictures. I ended up finding a bunch of cool ads instead!
Godchaux’s (not to be confused with Goudchaux’s, the Baton Rouge chain that eventually bought out Maison Blanche) was a mainstay of Canal Street retailing. I’ll bet my heel-wearing friends would like those two pairs!
by nolahistoryguy | Jul 17, 2015 | Antebellum New Orleans, Featured, Food and Drink

Sazerac Cocktail, courtesy Chuck Taggart’s Gumbo Pages.
I’m a big believer in oral history. It’s a critical part of researching any subject. The biggest problem with oral history is that it’s difficult to assess it’s value when trying to establish a timeline. Memories fail, people deliberately change stories for various reasons. It can get complicated.
What concerns me, though, is when a writer outright disregards oral history, without an explanation of why they’re doing it. That’s the feeling I had when reading Todd Price of NOLA.com write-up of a Tales of the Cocktail seminar on the Sazerac cocktail given by David Wondrich of Esquire Magazine. The title of the article is Everything you know about the Sazerac is wrong, Esquire writer says. Well, I wrote a short article on cocktails for GoNOLA.com last summer, so I considered that, challenge accepted.
So, Todd’s introduction of Wondrich raised my eyebrows:
Wondrich has come to New Orleans before and tried to kill myths about the Sazerac. In the past, he has cited solid proof, despite what the tour guides will tell you, that the Sazerac was not the first cocktail. Hardly anyone in New Orleans seems to listen.
OK, sure, we all know New Orleans has a lot of “buggy ride history”, but we also have a lot of legitimate historians and tour guides. Someone swooping down and debunking us from out-of-town, well, now I’m starting to roll my eyes. But let’s look at what Wondrich has to say:
The standard story, which you will find on the website of the Sazerac liquor company, is that by the middle of 19th century, the Sazerac cocktail was a popular and recognized cocktail using Peychaud’s bitters. Originally made with a defunct brandy called Sazerac de Forge et Fils, in 1873 the recipe substituted rye and added a dash of absinthe. The cocktail, according to the oft repeated story, was created at the Sazerac Coffee House.
OK, here’s what I wrote a year ago:
Peychaud’s cocktail is widely regarded as the first cocktail invented in America, but he did not give the drink its well-known name, the Sazerac. The name comes from “Sazerac de Forge et Fils” brandy. In the 1840s, a local coffee house, the Merchants Exchange Coffee House, located in Exchange Alley in the French Quarter, picked up Peychaud’s bitters and his cocktail. The owner of the coffee house, Sewell Taylor, decided to use only Sazerac de Forge et Fils in the drink, so people began to ask for the “Sazerac Cocktail.” By 1850, Taylor saw more potential in importing the brandy than owning just one bar. He sold the coffee house to Thomas Handy, who moved the bar to Royal Street, changing its name to the Sazerac Coffee House.
This is based on the oral tradition from the liquor company. Wondrich says there were saloons named “Sazerac” in a number of other cities. Todd’s write-up doesn’t detail when this is, 1840s, 1850s, post-war, turn of the century. What we do know, however, is that a brandy-and-bitters cocktail in the 1840s. Did they call it a “Sazerac” then? Probably not. But consider this: A customer comes into the Merchants Exchange. He walks up to the bar and says,
“Give me that cocktail, the one with the Sazerac brandy in it.”
After a few years, it becomes the house special. People likely came in and asked for the speciality of the house. Didn’t need to call it a “Sazerac” when you were in the Sazerac.

Peychaud’s Bitters
Then Sewell Taylor sells the bar to Thomas Handy. Handy moves it and changes the name, putting “Sazerac” front and center. Did the name spread from there? Sure, westward expansion makes sense. Bismarck, ND was founded in 1872 (so was the Rex Parade, by the way0. I can see someone from New Orleans making their way out west and bringing a bit of home with them. Twenty to thirty years (including a civil war) is enough time for the name to get around.
The cocktail continues to grow in popularity, at least in New Orleans. Men go into other “coffee houses” and tell the bartender, “Give me that drink they make over at the Sazerac.” At some point, the name of the bar and the cocktail merge. Probably around the same time somebody from New Orleans made it out to Eureka and Bismarck.
The meat of Wondrich’s debunking focuses on the “Improved Whiskey Cocktail”:
Curiously, the recipe for the bottled Sazerac included maraschino liqueur and no absinthe (see recipe below). That same drink was what the legendary bartender Jerry Thomas called an Improved Whiskey Cocktail in his 1876 cocktail book.
The Improved Whiskey Cocktail was all the rage at the end of the 19th century. By 1900, the fashionable drinkers had moved on to other intoxicating pleasures.
There’s a cocktail ante-bellum. Post-bellum, we have an “Improved” cocktail. What was the “improvement”? Most likely the switch of rye whiskey for brandy. Post-bellum, there would be major shortages of brandy in New Orleans, a combination of the Union Naval blockade in 1861, occupation by Union troops during the war, Reconstruction, and, maybe…just maybe…the
Wine Blight:
The
Great French Wine Blight was a severe
blight of the mid-19th century that destroyed many of the
vineyards in France and laid to waste the wine industry. It was caused by an
aphid (the actual genus of the aphid is still debated, although it is largely considered to have been a species of
Daktulosphaira vitifoliae, commonly known as
grape phylloxera) that originated in North America and was carried across the Atlantic in the late 1850s. While France is considered to have been worst affected, the blight also did a great deal of damage to vineyards in other European countries.
“Give me that cocktail they used to make at the Sazerac.”
No brandy to make the popular cocktail? No problem, “improve” it. Use rye whiskey.
Marketing.
By 1888, the date Wondrich attributes to a written mention of the “Sazerac”, the “improved cocktail” was at least twelve years old. People keep asking for “that drink”.
By the 1900s, the liquor company decides to bottle the drink, Applications have to be filled out, paperwork processed. You don’t want a patent application to be denied for exaggeration, so go with a date easy to establish.
That doesn’t mean throw out the oral tradition.
Now I want a Sazerac.
With brandy.
by nolahistoryguy | Jul 9, 2015 | Civil War, Featured, History

Battle Flag of the Army of Tennessee, the main CSA force in the western theater of the Civil War.
In all of the dust-up over the flag of the Army of Northern Virginia of the Confederate States of America, quotes like this from Jelani Cobb, writing for the New Yorker, give me pause:
Tom Hall, an attorney who recently completed a film about the history of the Confederate flag in South Carolina, addressed the rally, remarking that the flag had come to prominence as a way for Southern politicians in the nineteen-fifties to cynically play on the interests of poor whites. (In fact, the Confederate flag we have known since then is not the Confederacy’s flag at all but rather one used by Robert E. Lee’s Army of Northern Virginia.) Jim Lane, a fifty-year-old white native South Carolinian who attended the protest with his partner, Justin Daggett, said that the flag remained a gesture toward the prejudices of a portion of the populace stuck in the past. “Anytime there’s a symbol of hate, a symbol of discrimination, that is used against one group of people, it has no place on the State House grounds,” he said.
(emphasis mine)
I apologize to Mr. Cobb for calling him out, but he unfortunately is the straw that broke the camel’s back on this issue for me. I’ve read variations of this remark from a lot of white folks trying to justify the continued use of this flag. When I was looking for information on Tom Hall, the filmmaker mentioned in the above graf, I came across his article. That means we’ve got historic innacuracy and misunderstanding on both sides of the issue, so clarification is in order.
Saying that a “battle flag” is not a flag of a nation is preposterous. Wars don’t pop up out of thin air; governments put troops into the field. Those troops are “diplomacy by other means” as von Clausewitz said. In the American Civil War, both sides authorized the use of “battle flags” by their troops. The primary, practical, use of a war flag or standard is to identify your position to others. This sounds counter intuitive in the context of modern warfare, but wars were fought differently in the 19th Century. Units needed to know where to re-group after a forward movement, or a cavalry charge. Artillery units needed to know where not to fire their guns, lest they kill their comrades by mistake.
Here are some of the battle flags from the American Civil War:

Flag of the 1st and 3rd Florida Regiment.
Flag of the 1st/3rd Florida Infantry Regiment. It’s the “Confederate Battle Flag” pattern, with battle honors of this specific regiment. The color scheme is a variant of the classic battle flag. This was common when a regiment would “personalize” their flag.

“Storm Flag” flown over Fort Sumter, 14-April-1861 (NPS image)
When South Carolina troops, led by Brigadier General PGT Beauregard of New Orleans, began shelling Fort Sumter in Charleston harbor, the fort’s garrison flew a larger version of this battle flag. After two days of bombardment, that flag was too damaged, so the garrison raised this smaller flag. Coastal forts and other installations where there was often a lot of bad weather would take down the larger flags, raising a “storm flag” that would be less expensive to replace if damaged.
On a side note regarding Fort Sumter: The flag hoisted by the rebels after the Union garrison surrendered was a variant of the palmetto tree flags often used by South Carolinians. They used a state-themed flag at this time, because the Army of Northern Virginia had not yet been formed.

Flag of the Dallas Artillery, Army of the Confederate States of America. (public domain image)
Flag of the Second Arkansas Field Battery, also known as the Dallas Battery, an artillery unit of the army of the CSA. Notice that, since this unit fought in the western theater of the war, their flag is a variant of the “Stars and Bars,” the flag Mr. Cobb and other writers usually recognize as the “official” flag of the Confederate government.

Standard of the 25th New York Cavalry, 1864
Cavalry regiments often carried a number of flags. Individual squadrons would have their own “guidons”, usually swallow-tail flags. The regiment as a whole would display both national and regimental standards. In the case of the 25th New York, their national standard was the Stars and Stripes, and the regimental flag was the blue standard above.

National Standard of the 33rd Ohio Volunteer Infantry. (public domain image)
Union regiments often added “battle honors” to the Stars and Stripes. This is a tradition taken from the United Kingdom, where regiments list the battles in which they fought on the Union Jack.
The bottom line here: Writers, do your homework. Please don’t write things that are patently preposterous. Thousands of men died under these banners. They didn’t die for abstract concepts, but rather the governments that sent them out to fight against each other. Battle flags don’t exist in a vacuum.
by nolahistoryguy | Jul 6, 2015 | Early 20th Century, Featured, History, Transit

Canal Street, ca 1900, by Alexander Allison (courtesy NOPL)
Lovely photo of Canal Street from around 1900. The building with the big cupola in the background is the Mercier Building, the first home of Maison Blanche. The streetcars in this photo are a combination of single-truck (one set of wheels), and double-truck (two sets, like the streetcars in use on Canal and St. Charles today). The single-truck streetcars with a narrow monitor deck on top are Brills; the ones with a wider monitor deck are Ford, Bacon and Davis cars. The double-trucks at this time are Brills. New Orleans wouldn’t see the now-legendary arch roof style cars until 1915.
Usually this would be cross-posted to CanalStreetcar (dot com), but the site’s down temporarily, as we migrate its content to WordPress.
Happy Monday!
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