City Park Line connected Mid-City and the French Quarter
Trackless Trolley on the City Park Line, 1964s (courtesy NOPL)
City Park Line
The Orleans Railroad Company opened the City Park line on July 1, 1898. It connected the French Quarter with Mid-City, mostly via Dumaine Street. Orleans RR merged into New Orleans Railway and Light in 1910, along with the other streetcar companies. NORwy&Lt combined the French Market line with City Park (both ex-Orleans RR). The rollboards said “French Market-City Park” in 1921. While the route didn’t change, the line’s name returned to just City Park at that time.
The original route, 1898:
- Start at Canal Street and Exchange Place
- Up Canal to Dauphine Street
- Turn on Dauphine to Dumaine
- Left on Dumaine, then up Dumaine to City Park Avenue
- Down Dumaine to N. Rendon
- N. Rendon to Ursulines
- Ursulines to Burgundy
- Turn onto Canal at Burgundy
- Terminate at Canal and Exchange
In 1910, the route expanded. Instead of turning on Burgundy, City Park continued down Ursulines to Decatur. So, it then continued to Canal, via Decatur and N. Peters. In 1932, NOPSI re-routed City Park, turning the line on Royal to terminate on Canal. This route remained until the line was discontinued in the 1970s.
Streetcars on City Park
Orleans Railroad ran Ford, Bacon, and Davis (FB&D) single-trucks on City Park. Their cars bore a red-and-cream livery. NORwy&Lt replaced the single-trucks with double-truck “Palace” cars in the mid-1910s. NOPSI later replaced the Palaces with 800/900s.
The red livery used by Orleans RR and New Orleans City Railroad are the heritage behind the “red ladies” of the modern Riverfront and Canal Street lines.
Buses and Trackless Trolleys
NOPSI discontinued streetcar operation on City Park in 1941. They switched to buses. City Park was one of the last lines switched before WWII. The War Department turned down other conversions. Buses required gasoline and rubber. Both of those were needed for the war effort.
In 1949, NOPSI replaced buses on City Park with trackless trolleys. They never removed the overhead wires on the route. Trackless Trolleys ran on City Park until 1964. So, buses returned to the line then. NOPSI discontinued the City Park line completely in the 1970s.
The City Park line serviced the “Downtown Backatown” neighborhoods. Like the Desire line, the name indicated the termination point. The streetcars ran on Dumaine Street, through Treme, into Mid-City. Since the line went to Canal Street, City Park carried commuters into work. The line serviced the Quarter as well, particularly Burgundy Street. Armstrong Park blocked the Dumaine portion of the route. I remember seeing the City Park buses at the route’s terminating point as I rode past Dumaine Street on the Esplanade line.
When Aaron Handy III shared this photo in a Facebook group, the City Park rollboard brought back memories of riding home from Brother Martin in the 1970s. While I never rode the line, I was fascinated that there were streetcars going all the way out to the park, in-between Canal Street and Esplanade. This photo looks to be part of the Dorothy Violet Gulledge collection at the New Orleans Public Libaray.
Mr. Bingle 1952 – Jingle, Jangle Jingle
Maison Blanche Canal Street, December, 1952
Mr. Bingle 1952
In 1947, Emile Alline was the display-window manager for Maison Blanche. He took his family up to Chicago that fall, for a family trip. While up there, he applied a professional eye to Christmas displays along the “Miracle Mile.” Alline decided his store needed a Christmas character. He sketched a short snowman. Snowman? Not quite right. How about holly wings, and an inverted ice cream cone for a hat? Now Alline had a snow elf!
Mr. Alline brought the concept to MB management. The little guy captivated everyone. The store featured Mr. Bingle all over its print advertising for Christmas, 1958.
Mr. Bingle hooked New Orleans. While the other Canal Street stores did Christmas displays, they didn’t have a character. So, Maison Blanche presented Mr. Bingle. Kids loved him. By 1952, the store displayed Mr. Bingle right up front!
Maison Blanche grew from the single store on Canal Street in the post-war 1940s. They opened stores on S. Carrollton Avenue in Mid City and Frenchmen Street in Gentilly. Mr. Bingle flew out to those locations! So, when Alline commissioned the Mr. Bingle puppets, they visited all the stores.
Canal Street in 1952
Maison Blanche anchored the 900 block of Canal Street for almost a century. S. J. Shwartz built the “MB Building” in 1908. So, by 1952, it stood for over forty years. Shoppers entered on the corner of Canal and Dauphine Streets. The entrance on the left of the photo (behind the bus) led to the office building. The first five floors of the building were retail space. The next seven housed a number of businesses. Many doctors set up shop in the MB building.
Santa and Mr. Bingle look down here from the second floor. So, that area was stockrooms. Eventually, the store covered up the second floor windows with year-round displays.
Maison Blanche Department Stores
Maison Blanche Department Stores, by Edward J. Branley
Mr. Bingle tells his story in Chapter 3! Buy the book here!
Feibelman’s replaces Leon Fellman’s upon the passing of the patriarch
Feibleman’s Department Store, 1923 ad in the Loyola Maroon
The department store operated at 800 Canal Street, corner Carondelet, for eleven years. The store was Leon Fellman’s until 1920. The store’s name changed when Leon Fellman passed away in 1920. So, the family operated the store under the original German name after that.
The store occupied the old Pickwick Hotel building. In 1897, Leon Fellman lost his lease on his space across the street, in the Mercier building. Simon Shwartz acquired that building, at 901 Canal Street, for his new department store venture. So, Fellman convinced the owners of the hotel to lease the building to him for a store. Shwartz opened Maison Blanche at 901 Canal and Fellman moved to 800 Canal.
Lippman Feibelman left Germany to join his older brother in New Orleans in the 1860s. His brother already changed his name to Bernard Fellman. Lippman followed his brother’s lead, changing his name to Leon Fellman. The brothers established themselves in the local Jewish retail community. Eventually, they opened a store on Canal Street. The brothers split in 1884, when the Mercier Building opened at 901 Canal. Bernard stayed in the 700 block. Leon opened a new store at Canal and Dauphine.
In 1899, Fellman bought the buildings in the 1201 block of Canal Street. In 1902, he demolished those buildings. So, he built a store in their place. Fellman leased 1201 Canal Street to the Krauss Brothers. The four brothers opened Krauss Department Store there.
The name change
Leon Fellman’s became one of the big stores on Canal Street. When Leon’s health declined in 1918-1919, he worked with the Krauss brothers and their brother-in-law, Leon Heymann, to consolidate The Krauss Company. Fellman sold his interest in the store to Heymann. Krauss became totally family-owned.
Upon Fellman’s passing, his family made several legal moves. They re-organized the corporation what owned the store. The Fellmans changed the name of the store, but with a twist. The family used the spelling, “Feibleman”, rather than the brothers original name, Feibelman.
The family moved the store to the corner of Baronne and Common in 1931. They sold the store to Sears Roebuck in 1936.
I’ve yet to sort out why the family went to such lengths to distance themselves from Leon Fellman.
This ad is from 1923. Feibleman’s advertised regularly in Loyola University’s student newspaper, the maroon. College students often didn’t have “good clothes”. So, all of the downtown department stores advertised in the Maroon.
More about Leon Fellman
Krauss – The New Orleans Value Store by Edward J. Branley
Fellman was an important part of the Krauss story. You can learn about it in my book, Krauss – The New Orleans Value Store.
Canal Street 1918 – Armistice Day in New Orleans was a day of celebration.
Men and boys of New Orleans’ Italian community join soldiers in the 900 block of Canal Street on 11-Nov-1918 (Franck Studios photo via HNOC)
Canal Street 1918
The Eleventh Hour of the Eleventh Day of the Eleventh Month. The End of World War I was marked with celebration in New Orleans. There’s a seven hour difference between New Orleans and Paris. So, New Orleans woke up to the end of the war. One of the first gathering points was the 900 block of Canal Street, in front of the Audubon Building, S. H. Kress, and Maison Blanche.
New Orleans celebrates the end of WWI, 11-Nov-1918 (courtesy HNOC)
As the news spread, people gathered on Canal Street. The worst war the world had known was over.
Sailors and New Orleanians parade around, celebrating the Armistice, 11-Nov-1918 (HNOC photo)
By the afternoon, impromptu parades popped up around the city. Because New Orleans.
New Orleans – 1900-1915
New Orleans enjoyed an incredible growth spurt in the 1900s-1910s. The Sicilian community expanded out from the French Quarter and Treme, into Mid-City. By 1915, they established their own Catholic parish, St. Anthony of Padua, on Canal Street. The Irish and Germans continued growing in the Irish Channel. The city (well, with the exception of the African-American community) was on a roll. They city built new schools. Streetcar routes expanded. Canal Street evolved into a department store nexus.
World War One
Liberty Bond parade, 1917 (Franck Studios photo)
World War I in New Orleans was different from the Second World War. The war started in 1914. The United States didn’t enter the war until 1917. The commitment of the United States to the European war was quite different than twenty-five years later. The US sent an “Expeditionary Force” to Europe. While the battlefields were horrific places, the “total war” of the 1940s didn’t yet exist. So, the biggest issue for New Orleans was the closure of the Storyville District. The Southern Railway brought thousands of troops to New Orleans. They ended their journey at Canal and Basin Streets, right next to Storyville. The military commanders didn’t want their troops in brothels before boarding ships to Europe. Therefore, City Hall closed down the district, after twenty years. Canal Street 1918 was all about supporting the troops.
The Home Front
WWI tank rolls down Canal Street as part of a Liberty Bond parade in 1917. (HNOC photo)
Aside from sending the boys to the war, New Orleans didn’t play a large role in the war effort. The city’s German community fell victim to a great deal of xenophobia. Berlin Street changed to General Pershing Street, for example. New Orleans, for all of our French/Spanish/African roots, could not separate itself from its German connections, though. The Germans made it clear they were Americans first. The most important role in the war for New Orleans was buying Liberty Bonds. Financing the war effort required cash. Bonds paid the bills. Even though buying war bonds was a sacrifice, New Orleans, like the rest of the nation, stepped up.
WWI Monument on Canal Street, 1919 (courtesy Earl K. Long Library, University of New Orleans)
Canal Street displayed war memorials starting in 1919.
Victory Arch in the Bywater (HNOC photo)
The Ninth Ward’s Victory Arch was the first permanent WWI monument in the country. The arch is controversial, because the names of New Orleans’ WWI dead are segregated on the monument.