by nolahistoryguy | Feb 20, 2023 | 1950s, Buses, CBD, NOPSI, Post-WWII, Streetcars, Transit, Uptown
Streetcar parade changes happened to keep the streets clear.
Streetcar parade changes
Ad in the Times-Picayune, 20-February-1950, outlining the “Changes in Streetcar and Bus Routes during Carnival Parades” for Lundi Gras and Mardi Gras that year.
In order to clear the streets along the routes of Carnival parades, certain temporary changes in streetcar and bus routes, principally in the Canal Street area, will be necessary. The dates and hours during which the changes will be in effect, as well as the points in the Canal Street area at which passengers may board and alight, are shown below. Service on the St. Charles-Tulane Belt lines will be interrupted during the parades along part of St. Charles Avenue as outlined below.
The timing of the changes: Lundi Gras, 6:30pm to about 9:30pm. The only parade of the evening was the Krewe of Proteus. It moved pretty quickly down the route, since they wanted to get their ball started on time at 9pm, at the Municipal Auditorium.
On Carnival Day,
Canal Street will be cleared of Traffic all day Mardi Gras from 9:45 a. m. until the night parade clears the street about 9:30 p. m. Passengers should board and alight at the points shown, below between those hours.
The parades on Mardi Gras were Rex during the day and Comus at night. Zulu had a less-formal route at this time, so it didn’t figure into the transit calculus.
Loading and unloading
The Canal line looping back at Crozat isn’t all that different from what happens now. The buses, being more flexible, essentially stop short of their usual turnarounds on Canal Street, on both the uptown and downtown sides of Canal.
NOPSI 434 on the St. Charles Belt, 1947 (courtesy George Friedman)
“In the interest of safety, the St. Charles and Tulane Belt lines will not operate along the parade route while the Carnival parades are on St. Charles Avenue.” The turn-back points for the streetcars are different than recent years. For Proteus on Lundi Gras, the streetcars ran all the way down to Washington Avenue. That’s because Proteus went up Jackson to St. Charles. It turned left on St. Charles, but only for four blocks, to stop in front of Garden District homes, then looped to head to Canal Street. At this time, Rex left their den on Claiborne Avenue, and turned left on Claiborne, going to Louisiana. They then turned right on Louisiana, and turning left again onto St. Charles. Their route later expanded to Napoleon. So, now, Rex turns right out of the den, then left onto Napoleon, then left onto St. Charles. So, now the turn-back point is further up, at Napoleon.
Since the St. Charles and Tulane lines ran in Belt service, with one circling in one direction and the other in the opposite direction, there was a second turn-back point. This was at Elk Place and Canal. So, during parades, the lines ran point-to-point, from St. Charles and Louisiana, up St. Charles, turning on S. Carrollton, then Tulane, going to Canal and Elk. The Tulane line ran the opposite direction.
A year later, in 1951, NOPSI discontinued Belt service. The Tulane line transitioned to trackless trolleys, while St. Charles remained streetcars.
Have a safe and happy Lundi Gras and Mardi Gras!
by nolahistoryguy | Feb 4, 2023 | 1950s, 1960s, 1970s, Gentilly, Lakefront, Milneburg, University of New Orleans
LSUNO lost the “LS” in the name in 1974
LSUNO gets a name change
Newspaper article from 3-February-1974 reporting on the passage by the Louisiana State University Board of Supervisors of the name change for LSUNO. By an 8-2 vote, the university became the University of New Orleans. The article notes that students and alumni pushed for the name change for years. While LSU in Baton Rouge, the state’s flagship university, received the lion’s share of state funding, many felt that losing the “LS” in the name of the New Orleans campus would help change the branch school’s image. That push came to a head fifteen years after the school’s founding in 1958.
From Naval base to university
Official seal of the University of New Orleans
LSUNO took over the old Naval Air Station New Orleans, when the Navy moved to Belle Chasse. The school addressed the demand for “commuter” programs in the city. Men and women returning from World War II and Korea didn’t want to spend four years at a traditional school. They had jobs and families now. The GI Bill would pay for college, if they could make time for it. LSUNO offered them the opportunity to continue educations interrupted by war. Later, the school provided the same assistance to veterans returning from Vietnam.
In spite of its contributions to the community, the flagship school received most of the largesse. As the years grew on, New Orleans students felt less and less of an affinity for the “…Stately Oaks and Broad Magnolias…” LSU’s alma mater speaks of. They connected with a thriving international city.
Not everyone approved of the name change. Many on the faculty felt there was more to the “LS” than just a name. Louisiana State University was known internationally. Faculty members believed their opportunities for both government and private research funds would decrease without putting the relationship with Baton Rouge up front. The article cites the opposition of Dr. Mary Good to the name change. Dr. Good, a member of the Chemistry Department, was a Boyd Professor, the highest academic rank bestowed by the LSU system. She and a majority of the tenured faculty wanted to maintain the name link.
UNO in 1974
LSUNO cheerleaders pose on the Elysian Fields sign for the lakefront campus in the early 1970s
The students and alumni carried the day. After all, there were more of them than there were faculty, and they voted. State legislators voiced their opinions to the LSU Board, who voted accordingly. Once approved, the first outward sign of the change was when students covered the L and S in the sign at the Elysian Fields entrance of campus. A stone overlay with the UNO logo would come later, and the school’s official seal a few years after that.
Somewhere up in my attic are trophies from the last LSUNO Speech and Debate Tournament for local high schools. The tournament was held the following weekend. While the name change was official, the trophies still said, “LSUNO,” an amusing distinction for us at the time.
Full article below:
by nolahistoryguy | Jan 26, 2023 | 1950s, CBD
It’s not just contemporary–falling concrete was a problem in 1958.
Falling concrete in the CBD
A story on the front page of the Times-Picayune on 26-January-1958 has contemporary ring to it. “Falling Concrete Nearly Hits Pedestrian, 2 in Auto.” The location was the Maritime Building, at 800 Common (corner Carondelet). While the outcome is similar to the falling concrete at the Plaza Tower building in recent years, this incident appeared to be a one-off. The building, which is still there, opened in 1895. The concrete originated from a cornice on the eighth floor corner. Like the modern incidents, NOPD blocked the corner off until it was determined to be safe for autos and pedestrians.
Page one of the Times-Picayune, 26-January-1958.
The article details what happened:
A large piece of concrete fell from the eighth floor balcony of the Maritime Building Saturday about 10 a. m., barely missing a male pedestrian and a woman motorist and her two-year-old son.
The cornice-work fell from the extreme corner of the balcony and struck a neon sign, only one in that block on that side of the street. breaking the concrete into several smaller pieces.
The story goes on to say how those smaller pieces hit an automobile. A pedestrian, one Oscar D. Larre, who lived in Lakeview.
Similar to the various incidents at the Plaza Tower, NOPD’s repsonse was to block things off:
Police at the scene blocked all traffic between Carondelet and Baronne and were diverting pedestrians to the downtown side of the streets in the possibility of more falling concrete.
So, further investigation by NOFD and others was inconclusive. While they couldn’t say if more concrete would fall from the building, the police re-opened the street and things returned to normal. Turns out this was indeed an isolated incident.
The Hennen Building
The Hennen Building, article in the Semi-Weekly Times-Democrat, 1-September 1895.
The Martime Building opened as the Hennen Building in 1895. It is a “Chicago style” skyscraper. The building claimed the title of tallest building in New Orleans from its opening until 1904. The Morris Land and Improvement Association constructed the Hennen Building. The association took its name from John A. Morris. They named the building for Mrs. Morris’ father, Mr. Alfred Hennen. The firm of renown New Orleans architect Thomas Sully (designer of the Maison Blanche Building) designed the Hennen Building. The building stands eleven stories high.
The Hennen Building opened with “225 offices, renting from $15 to $35 each.” It housed a wide variety of tenants. New ownership converted it into condos in 2010. It was sold again in 2020, and is now a timeshare facility, the Holiday Inn Club Vacations New Orleans Resort.
My morning started off with me looking for ads from this date (26-January), to share on social media. The process is very scientific–I wake up and follow my nose. I did 25-January-1959 yesterday, so I decided to stay in the 1950s today, with 1958. With the hot mess that is the Plaza Tower, well, here we go. That’s the fun part of this gig!
Tip of the hat – to New Orleans Architecture Tours – a google search of the Hennen Building produced a link to the Times-Democrat article from 1895. That was my jumping-off point to go look at the original article. Thanks!
by nolahistoryguy | Dec 31, 2022 | 1950s, Buses, CBD, Food and Drink, French Quarter, Garden District, Lakeview, Restaurants, Streetcars, Uptown
Sugar Bowl dining options were extensive in 1956
Ride the bus or streetcar to the game, come back to the French Quarter for fine dining.
Enjoying Sugar Bowl Dining
With fans from Baylor University and the University of Tennessee in town for the Sugar Bowl game on New Year’s Day, even the established, “old line” restaurants took out ads in the Times-Picayune.
Beakfast at Brenna’s, all day.
Brennan’s French Restaurant served “Breakfast At Brennan’s,” with Eggs Hussarde or Eggs St. Denis, all day long. They also recommended Lamb Chops Mirabeau, as well as the rest of a very popular menu of French cuisine. Brennan’s, Still There More at 417 Royal Street, across from the Louisiana Supreme Court building.
“the gourmet’s choice…The House of Antoine for 117 years…National polls have placed Antoine’s top on their list of fine restaurants of America and the world. Antoine’s Restaurant, 713 St. Louis Street in the French Quarter. Roy L. Alciatore, Proprieter.
Arnaud’s Restaurant in the French Quarter.
Germaine Cazenave Wells, Owner and Manager of Restaurant Arnaud’s, and daughter of Count Arnaud, the founder, welcomed Sugar Bowl visitors. “The Paris of the South,” Arnaud’s, still at 813 Bienville Street.
Commander’s Palace in the Garden District
“a command performance for generations, the toast of Kings and Queens of Mardi Gras, Commander’s Palace where each meal is a command performance–delicious french cuisine expertly prepared and graciously served.”
Since 1880, Commander’s Palace – “Dining in the Grand Manner,” Washington Avenue at Coliseum.
Lenfant’s, Poydras and S. Claiborne and Canal Blvd.
Lenfant’s operated two locations in 1956, 537 S. Claiborne and Poydras, and 5236 Canal Blvd. The Special Turkey New Year’s Dinner served to 4 P. M., a la carte after 4pm. “Plenty of Parking Space Available at Both Locations.” Lenfant’s, particularly the Canal Blvd. location, attracted locals not looking to mingle with football visitors.
T. Pittari’s, 31-December-1956
“The Famous T. Pittari’s – Directly on your route–to and from The Sugar Bowl Game” at 4200 So. Claiborne. Pittari’s aggressive marketing via downtown hotels attracted visitors. While they came for the lobster and other exotic dishes, locals went to Pittari’s for their popular Creole-Italian dishes.
Happy New Year!
by nolahistoryguy | Dec 19, 2022 | 1940s, 1950s, CBD, Maison Blanche
Stuffed Bingle hit his stride in the early 1950s.
Santa and Mr. Bingle on the front of Maison Blanche, 901 Canal Street, in 1952. Stuffed Bingles were sold on the Third Floor. (Franck Studios photo courtesy The Historic New Orleans Collection)
Jingle Jangle Jingle!
The story of Mr. Bingle is Chapter 3 of my book, Maison Blanche Department Stores, from Emile Alline’s preliminary doodles to the puppets, to the Big Bingle that rules Celebration in the Oaks at City Park. That story is now seventy-five years old and going strong.
Mr. Bingle was one of those marketing ideas that was a winner from the beginning. It did take some time to make that happen, though. Alline’s imagination became doodles, then sketches to pitch management. Then the ad department took over, and the little snow elf was in the corners of ads every December.
Stuffed Bingle Prototype
After Mr. Bingle took over the full-page ads, The little guy needed a three-dimensional presence. Alline ordered a fifteen-inch Bingle doll.The doll helped ad development, since he could be posed and photographed with merchandise from the store.
That prototype evolved into the puppets. Oscar Isentrout connected Alline with a German puppet-maker. They copied the prototype doll, creating two Bingle puppets. One puppet stayed at the store. Oscar went around town with the other puppet, doing shows at the branch stores. Oscar performed the voice of the Bingle puppet for those shows, along with the wonderful WDSU-TV commercials.
Bingles for Everyone
Stuffed Bingle in an ad for Maison Blanche in the Times-Picayune, 19-December-1949.
By 1949, the success of print advertising and Oscar’s puppet shows created a demand for Bingles for the kids. The prototype inspired a lasting product:
in big 16″ size
He’s in softest rayon Plush and an exact reproduction of the jolly Mir. Bingle seen in MB’s famous Puppet Show. tots adore him.
In addition to the 16″ Bingle, MB offered him in 11″ for 1.98 and 20″ for 4.98.
To encourage continued sales, MB began branding the Bingles with the year on his foot. Now, families bought Bingles for newborns, etc. As Stuffed Bingles grew in popularity, the dolls spread out to other chains owned by Mercantile Stores. That holding company owned Maison Blanche, along with a dozen other stores. I was totally mind-blown in 1996, when on a business trip to Fargo, ND. As I walked through West Acres Mall (home of the Roger Maris Museum), I stepped into DeLendrecie’s Department Store. There was Mr. Bingle! But of course, a snow elf in snowy North Dakota!
by nolahistoryguy | Oct 24, 2022 | 1950s, Gentilly, Maison Blanche, Post-WWII
Maison Blanche Gentilly was the second store off of Canal Street.
MB Gentilly, 1948. Franck Studios via THNOC
Maison Blanche Gentilly
Franck Studios photo of Maison Blanche Gentilly in 1948. The department store opened its third store just off Gentilly Boulevard, at Frenchmen Street. This strip mall anchored a large commercial development near the corner of Elysian Fields Avenue and Gentilly Boulevard. Other stores in the strip at this time include Walgreens, Morgan and Lindsey (a five-and-dime store) and Capital Stores Supermarket. A huge billboard for JAX Beer stands above the Walgreens. The MB is the only two-story store.
The intersection of Elysian Fields and Gentilly Blvd grew into an important commercial area towards the end of the 19th century. The Pontchartrain Railroad operated along the length of Elysian Fields, from Chartres Street to Milneburg at the lake. The railroad marked the road along the Gentilly Ridge, Gentilly Road, the half-way point of the route. The train stopped there if a passenger notified the conductor. The train also stopped for pick-up if it was flagged down. The rail stop evolved into a local hub. The Zuppardo’s parked their produce truck there. That evolved into a brick-and-mortar store. Several Jewish congregations purchased the high ground on the ridge. They built cemeteries there, so they could bury their loved ones in-ground.
World War II
After the war, men and women came home, ready to start families of their own. Developers created subdivisions around the commercial hub. While housing remained segregated, Pontchartrain Park opened as a subdivision for Black families. So, more businesses opened. The Frenchmen strip mall reflected that demand. Residents of Gentilly appreciated the convenience. Instead of taking the Gentilly streetcar (on Franklin) or the Elysian Fields bus into the CBD, they shopped at Maison Blanche Gentilly.
T-P ad, 24-October-1953
“The Woman who works shops at MB for smart, thrift-wise wearables” in this ad in the Times-Picayune, 24-October-1953. MB enticed the working woman with nylon blousettes, wool suits and dresses, and butter calf handbags. With the Gentilly Store, woman shopped without having to schlep back downtown!