Graduation 1970 took place in the Rivergate Convention Center on Canal Street.
Brother Jean Sobert, SC, Director of Student Activities, gives last-minute instructions at Graduation 1970. The Charter Class of Brother Martin High School graduated in May, 1970. The commencement exercises took place at the Rivergate. Brother Jean speaks to a member of the NJROTC Color Guard, who participated in the ceremony. Brother Mark Thornton, SC, presided over the commencement as the school’s first principal.
The Class of 1970 set the tone for the opening and initial growth of the school. There was a lot of disappointment and sadness at the end of the 1968-69 school year. The students at Cor Jesu and St. Aloysius closed their schools. The classes of 1969 moved on. The rising seniors, along with the underclassmen, gathered on Elysian Fields in August of 1969 to open the new school. Brother Mark worked hard to bring the student bodies together, moving back and forth between Cor Jesu and St. Aloysius, talking to those rising seniors. He brought students into the planning over that interim summer.
One of the biggest things that unified Brother Martin in those first years was success in athletics. The basketball team, led by Coach Andy Russo, brought state championships home that first year, and in the 1970-71 season as well. Those teams combined the athletes from both schools. The 1969-70 team not only won state, but was ranked at the top of several national polls at the end of the season. The gym, now named for Coach Bob Conlin, offered a great (if not a tad warm) facility for basketball games. The facility held the entire student body and faculty for Mass and other assemblies.
Athletic success blended the disparate faculties and student bodies almost completely by the Fall of 1971. That’s when the football team won the 4-A state championship. The final game pit the Crusaders against neighborhood rival, St. Augustine High School, at Tad Gormley.
With the combination of Cor Jesu and St. Aloysius, class size exceeded 300 in grades 9-12. (Eighth Grade was about 100 students.) The school required a larger facility for commencement. While St. Frances Cabrini Church, on Paris Avenue, was a lovely place for Cor Jesu commencements, even that facility would be crowded. The Rivergate Convention Center opened in 1968. It provided a location large enough to accommodate faculty, student body, parents and guests.
The Canal Lakeshore bus took over for the West End line.
Canal Lakeshore bus
Photo of Canal Street, showing Flxible buses operating on the various “Canal Street” lines, after the conversion of the Canal line to buses in 1964. NOPSI cut back streetcar operations on Canal Street to a single block, on what was the inbound outside track. Arch roof streetcars on the St. Charles line, like the one in the photo. I can’t make out which of the 35 remaining 1923-vintage streetcars makes the turn on the left side. If you can sort it out, let me know. The photographer stands in the “Canal Street Zone,” just on the river side of St. Charles Avenue.
Post-streetcar Canal buses
The official name for the line NOPSI 314 rolls on in this photo is, “Canal – Lakeshore via Pontchartrain Boulevard.” Here’s the route.
- Canal Street and the river
- “Canal Street Zone” lakebound to Claiborne Avenue
- Merge into auto lanes at Claiborne, continue outbound to City Park Avenue
- Left turn at City Park Avenue
- Right Turn at West End Blvd.
- Left turn under the Pontchartrain Expressway (later I-10) overpass at Metairie Road.
- Right turn onto Pontchartrain Boulevard
- Continue outbound on Pontchartrain Boulevard
- Right-turn on Fleur-de-lis Avenue (prior to I-10)
- Curve around on Pontchartrain Blvd, go under I-10, continue to Fleur-de-Lis. Left turn onto Fleur-de-Lis. (after I-10)
- Lakebound on Fleur-de-Lis to Veterans
- Right on Veterans to West End Blvd.
- Left on West End to Robert E. Lee Blvd. (Now Allen Toussant Blvd.)
- Right on Toussaint to Canal Blvd.
- Left on Canal Blvd to bus terminal at the lake.
- Depart Canal Blvd terminal, riverbound.
- Right turn on Toussaint to Pontchartrain Blvd.
- Pontchartrain Blvd to Veterans, right turn on Veterans
- Left turn on Fleur-de-Lis
- Fleur-de-Lis back to Pontchartrain Blvd.
- Pontchartrain Blvd to City Park Avenue
- Left on City Park Avenue, the right onto Canal Street
- Canal Street, riverbound to the river.
This route, was one of the main killers of the Canal streetcars. Air-conditioning all the way into town. No change from West End to the streetcar at City Park Avenue.
Canal buses in the 1970s
By the time I rode the Canal buses in the 1970s, on my way to and from Brother Martin, I could hop on any of the three Canal lines, to get to City Park Avenue. Canal Cemeteries ended at City Park Avenue. Canal-Lake Vista and Canal-Lakeshore split there, but all I needed was to get to the outbound Veterans bus.
Shop Talk was the employee monthly magazine for Maison Blanche Department Stores.
The June, 1970, edition of “Shop Talk,” the Maison Blanche employee magazine, featured a page of new fashions for the Fall and Winter. The idea was to offer some advance looks at the styles coming in. The buyers planned out merchandise a year in advance. So, by Summer, they presented new styles to employees. Then, folks working in all departments talked up the new stuff.
Shop Talk was more than just a marketing tool. The newsletter/magazine updated the MB community on many comings and goings. While much of the news and features were what one would expect from a company communication, there were personal stories and other items.
The newsletter described the Fall/Winter fashions for women as, “Do your own thing” —
Many new looks are seen for fashion this fall. At upper left, note the mixed length being used in skirts. Lower left is the gaucho pants outfit to be worn with boots. At right, note the new wide-brim hat and slit skirt. The wide belt with big buckle is important, too, this year.
This page offers sales associates talking points that even a college student like your humble NOLA History Guy could work with. And I did, when I worked at MB Clearview a few years later. Skirt lengths were all over the place in the late-60s/early 70s. The store, like the wider world, didn’t have a definitive statement on skirts:
No subject has come in for more discussion in years. Every woman (and man) keeps asking: Are they going down or staying up? The answer is yes. Misses hemlines will be mid-knee, one or two inches below the knee, or slightly longer than mid-calf. Juniors may be up to three inches above the knee to three inches below. That should be something to suit everybody. The real mini seems to be out, but legs are still very much alive. They will be seen in still-short skirts, in mixed lengths — garments combining medium and long hems — and in the new slit skirts, sometimes slit clear to the hip.
Fall/Winter 1970 promised to be exciting at MB!
The main entrance at Brother Martin High School in 1971.
BMHS Main Entrance
From Yesterday 1972, this photo shows the main entrance to Brother Martin High School in its third year of existence. To the left is the oeriginal Cor Jesu building. To the right is the lobby and administration wing. The main entrance connected old and new. Over time, these doors were secured, and entrance and exit routed through other parts of the campus. The Cor Jesu building dates to the predecessor school’s opening in 1954. The building served as a Civil Devense “fallout shelter” in the late 1950s and 1960s. The iron-lettered “Brother Martin High School” sign said, “Cor Jesu High School” until May of 1969, when Cor Jesu was formally closed. The sign changed that Summer. Three years later, I walked through those doors, as an Eighth grader.
The Old Building
In 1971, the classrooms that fronted Elysian Fields Avenue didn’t have a specific name/designation. The first classroom to the left of the main entrance was Room 101. As Eighth graders, my class, 8A, had our first three classes in that room, Louisiana History, English 8A, and Religion. The 8B class was in room 102, and 8C in 103. That way the three teachers could move easily between the classes each morning. The hallway ended with the Physics Lab.
The interior side of the building contained the audio-visual storage room, faculty room, and a science lab, for 8/9th Physical Science. My 8A class ended the day in that lab, with Mr. Lloyd Brinker (SA65). Our lockers were right around the corner from that lab, in the stairwell. A simple covered walkway connected that side of the building with the Brother’s Residence next door.
Place Sacre Couer
In 1994, the BOSH changed the access layout of the school. While the main entrance was welcoming, it always had a significant design flaw. Visitors to the school could enter the campus unobserved. This also included the lake-side door of the old building. So, the school modified the traffic patterns. The main entrance remained unlocked, but students were discouraged from entering and exiting through it. The school transformed the front from a basic walkway to a formal plaza, “Place Sacre Couer.” All the BOSH school principals alive at the time gathered for a formal dedication.
French Quarter mini-bus offered an alternative to standard-size buses.
French Quarter mini-bus
NOPSI 1002, a “Flxette” from the Flxible Company, going down Chartres Street in 1980. NOPSI operated a “French Quarter” line, replacing standard buses with these minis. They re-routed regular bus lines to Decatur and N. Rampart Streets. This lessened the impact of larger buses on the interior streets of the Quarter. While the route changes for standard buses remain, the mini-bus line was not successful. In this photo, NOPSI 1002 passes the side of the Royal Orleans Hotel.
Streetcar lines regularly transited the interior of the French Quarter, dating back to the days of mule-drawn operation. Streetcars traveled inbound on Royal Street. They reached Canal Street, turned right, then right again on Bourbon Street. Bourbon served as the outlet for the outbound leg of a number of lines.
As NOPSI discontinued streetcar operations on all but St. Charles and Canal, buses took over on the same routes. Diesel and gas exhaust fumes flooded the streets. The weight of the buses shook the streets and the buildings lining them. As the city became more conscious of long-term damage to historic buildings, buses moved up on their radar.
The Landrieu administration and the City Council studied the problem of buses in the Quarter in the late 1970s. Concerns related to preservation moved up the agendas. They concluded it was time to pull buses out of the Quarter.
NOPSI buses weren’t the only problem, though. Tour buses from a number of companies, along with motor coaches from commercial companies, transporting convention attendees and other visitors to Quarter hotels. So, the rumble-bumble of big vehicles had to go.
The city implemented French Quarter mini-bus use in 1978. NOPSI acquired the “Flxette’ vehicles for use on the “French Quarter” transit line. The city banned large buses of all kinds outright. Private transportation companies complained, but they adopted.
Thanks to Aaron Handy, III for this photo!
Brother Leo Godin in the “Bursar’s Office,” in the late 1970s.
Brother Leo, SC
Working the Brother Martin High School bookstore was Brother Leo Godin, SC’s job in the late 1970s. Note the all-khaki uniform of the time. I can’t identify the student in this photo. If you can, please drop me a line or mention it in comments!
The “Bursar’s Office”
At a college or university, the Bursar was the school’s financial manager. While the financial and accounting operations at BMHS were in the “Business Office,” at the beginning of the Administration hallway, the bookstore stood in the Mall, next to the (original) Library and behind the Auditorium. The Bursar’s Office serviced students. The Business Office didn’t want to deal with students, beyond accepting tuition payments from home.
Since a college bursar’s office interfaced directly with students, I suspect this is why the Brothers labelled the bookstore this way. In reality, it wasn’t a financial office. It was where you grabbed a candy bar or a new t-shirt for P.E. class.
The selection of crimson-and-gold merchandise increased dramatically after my time (1971-1976) at school. We were just getting team- and club-specific shirts and sweatshirts by my junior and senior year. By the late 70s and into the 80s, parents were more willing to open up their wallets to buy their sons that spirit tee, or that Crusader cap.
Managing the bookstore
Responsibility for the bookstore fell upon a more-or-less “retired” Brother. There were more of those men around, back in the day. The older brothers lived in the residence next to the original Cor Jesu building. Even though these brothers weren’t in the classroom, they still helped out. Brother Marion in the downstairs resource center, Brother Eugene in the upstairs resource center, and Brother Leo in the bookstore.
Brother Leo taught me Algebra I in 8th grade. The whole four-courses-in-three-years for Math was in place since the start of the school, but all three 8th grade sections, A, B, and C in 1971-72 got “regular” Algebra I. Brother Leo was an old-school teacher. While I moved on to “regular” Geometry, rather than Brother Neal’s Geometry A, the foundation Brother Leo gave us was solid.
It doesn’t surprise me that Brother Leo was one of the teachers who didn’t want to let go of the school experience. Teaching can be a grind. Spending some time talking to the boys, even over the counter and that glass barrier was a great way to keep going.