LSUNO lost the “LS” in the name in 1974
LSUNO gets a name change
Newspaper article from 3-February-1974 reporting on the passage by the Louisiana State University Board of Supervisors of the name change for LSUNO. By an 8-2 vote, the university became the University of New Orleans. The article notes that students and alumni pushed for the name change for years. While LSU in Baton Rouge, the state’s flagship university, received the lion’s share of state funding, many felt that losing the “LS” in the name of the New Orleans campus would help change the branch school’s image. That push came to a head fifteen years after the school’s founding in 1958.
From Naval base to university
Official seal of the University of New Orleans
LSUNO took over the old Naval Air Station New Orleans, when the Navy moved to Belle Chasse. The school addressed the demand for “commuter” programs in the city. Men and women returning from World War II and Korea didn’t want to spend four years at a traditional school. They had jobs and families now. The GI Bill would pay for college, if they could make time for it. LSUNO offered them the opportunity to continue educations interrupted by war. Later, the school provided the same assistance to veterans returning from Vietnam.
In spite of its contributions to the community, the flagship school received most of the largesse. As the years grew on, New Orleans students felt less and less of an affinity for the “…Stately Oaks and Broad Magnolias…” LSU’s alma mater speaks of. They connected with a thriving international city.
Not everyone approved of the name change. Many on the faculty felt there was more to the “LS” than just a name. Louisiana State University was known internationally. Faculty members believed their opportunities for both government and private research funds would decrease without putting the relationship with Baton Rouge up front. The article cites the opposition of Dr. Mary Good to the name change. Dr. Good, a member of the Chemistry Department, was a Boyd Professor, the highest academic rank bestowed by the LSU system. She and a majority of the tenured faculty wanted to maintain the name link.
UNO in 1974
LSUNO cheerleaders pose on the Elysian Fields sign for the lakefront campus in the early 1970s
The students and alumni carried the day. After all, there were more of them than there were faculty, and they voted. State legislators voiced their opinions to the LSU Board, who voted accordingly. Once approved, the first outward sign of the change was when students covered the L and S in the sign at the Elysian Fields entrance of campus. A stone overlay with the UNO logo would come later, and the school’s official seal a few years after that.
Somewhere up in my attic are trophies from the last LSUNO Speech and Debate Tournament for local high schools. The tournament was held the following weekend. While the name change was official, the trophies still said, “LSUNO,” an amusing distinction for us at the time.
Full article below:
UNO celebrated its twentieth anniversary in 1978.
Photo from The Privateer, the University of New Orleans yearbook, documenting the twentieth anniversary celebration of the school’s founding in 1978. In the center is Dr. Homer L. Hitt, UNO’s founding Chancellor. He would retire in the Summer of 1980. To Chancellor Hitt’s right, in the darker suit, is Lt. Governor James “Jimmy” Fitzmorris. To Hitt’s left is James Donelon. Now Louisiana’s Commissioner of Insurance, Donelon, a UNO alum, was a member of the Jefferson Parish Council at the time of this photo.
The students behind the dignitaries are a veritable rogues’ gallery of the school’s Student Government Association. On the left side, the two tall guys are Bernie Cyrus and then-SGA President George Vujnovich. Directly behind Fitzmorris and Hitt is Robert Quasius, SGA Vice-President. Directly behind Hitt and Donelon, with his head turned, is me. I was the director of the SGA’s Legal Aid Program that year, as well as a member of Student Congress from the College of Education. On the far right of the photo is Sal Lejarza, who would be SGA Vice-President the next year.
I’m sure I knew most of the other folks in the photo, but time has blurred my memory. Feel free to point out others in comments!
The state chartered the school as Louisiana State University in New Orleans, in 1958. The “LS” was dropped in 1974, and we’ve been the University of New Orleans ever since. Then-Governor Earl K. Long scored a coup over his biggest rival, Mayor Chep Morrison, with its establishment. Long and Morrison were bitter political enemies. So ugly was this rivalry that Morrison barred the Louisiana State Police from exercising their commissions in Orleans Parish. The tit-for-tat went on for years.
During World War II, the lakefront location that became the university was Naval Air Station New Orleans. The land was owned by the state, and administered by the Orleans Levee District. After the war, the Navy re-located NAS New Orleans to Alvin Callender Field in Bell Chasse. As Naval Aviation implemented jets, noise became an issue. With thousands of men and women using their GI Bill benefits, it made sense to open a satellite campus of LSU in the city.
Governor Long got on board with this idea, because it meant dropping a state-controlled facility in Morrison’s city. That was all the encouragement Long needed. His support of the school is why the library bears his name.
Having graduated from Brother Martin High School, just down the street, in 1976, I started UNO that summer. I joined SGA as a Student Congress member from Junior Division that fall. Such good times.Thanks, Angie, for sharing this photo and memory.
Amtrak transition sleepers connect single-level cars with Superliners.
Connection cars with transition sleepers
Transition Sleeper bringing up the rear of the City of New Orleans.
AMTK 39008, a “transition sleeper” car, running on train #59, the City of New Orleans.The car’s design includes end vestibules at different levels. The car connects with the car in front of it on the upper level. These are “Superliner II” cars manufactured by Bombardier in the 1990s. They operate on Amtrak routes outside the Northeast Corridor (NEC). So, two of the trains that originate in New Orleans, the City of New Orleans and the Sunset Limited, operate Superliners. The third train, the Crescent, operates Viewliner II single-level cars. The Crescent travels to New York (Penn Station). The Crescent enters Manhattan via a tunnel. So, it uses the single-level cars.
Transition Sleeper car, connected to a single-level baggage car on the Sunset Limited.
Superliner II Sleeper, with high-level vestibule.
Amtrak normally runs the transition sleeper cars on routes also using standard baggage cars. Long-haul routes like the Sunset Limited require more baggage space than what’s on the lower level of Coach cars. So, the railroad uses the single-level cars that can travel the NEC. To ensure access to baggage, staff can move through the train on the upper level. When they reach the end of the transition car, they return to the lower level and through the vestibule. Since the transition connection is on a sleeper, engine crews use its roomettes for rest and sleep.
Transition sleeper connected to “heritage” car on the Sunset Limited.
Prior to Amtrak, most passenger rail operators ran single-level equipment. When the national rail corporation took over in 1971, it inherited seventy-three “Hi-Level” cars from Santa Fe. Passengers loved these cars, with their all-window roofs. When Amtrak moved to replace the “heritage” equipment, it ordered 235 two-level cars, which became the “Superliner I” rolling stock. Those cars reached the fleet by the late 1970s. They ran on the Sunset Limited starting in 1981.
A decade later, Amtrak upgraded the Superliner I cars with a new generation of two-levels. While the first-gen Superliners were manufactured by Pullman-Standard, that company was out of business at that time. They sold the designs and patents for the Superliners to Bombardier. That company delivered 140 cars to Amtrak. That total included forty-seven transition sleepers. Unlike the standard sleepers, which included full both full bedrooms and roomettes, the transitions only have roomettes. There are sixteen roomettes per car. The railroad sells the roomettes closer to the upper level door to passengers.
Amtrak began the process of replacing the Superliners in 2022. They anticipate having new cars in place by 2032.
The Brother Martin State Championship football game comes 51 years and a day later.
Brother Brice, SC, Coach Bobby Conlin, and an unidentified news reporter stand by as the 1971 Brother Martin High School Football Team accept the state championship trophy, 10-December-1971
Brother Martin State Championship
There’s lots of hype out there on the current Crusader football team, in the run-up to tonight’s championship game in Da Dome. While the team played in the 1989 state championship, they lost that year. So, the one and only football state championship in the school’s history was 51 years and one day ago. Brother Martin defeated neighborhood rival St. Augustine, 23-0, on 10-December-1971. The teams met at Tad Gormley Stadium that evening. Here’s Brother Neal’s summary of the game:
25,000 filled the horseshoe in City Park for the rematch with the Big Purple. The game wasn’t as close as the regular season finale. Senior end Steve Mallerich set the tone on the first series by sacking QB Keith Pete. Later in the period, Farnet picked off a Pete aerial to set up a [Steve] Treuting TD plunge for a 7-0 lead. [Darryl] Brue kicked a 32-yard field goal on the last play of the half. The second half belonged to the Crimson and Gold as well.
Blindsided by [Ken] Bordelon as he threw, Pete saw another pass picked off, this time by Brue. Seven plays later Treuting scored again for a 17-0 lead. Junior Marc Robert recovered a fumble at the Knight 11 which set up a [Joe] Mattingly four-yard run to complete the eighth shutout of the season, 23-0.
While most of the champion starters graduated in 1972, Juniors Joe Mattingly, Darryl Brue, and Marc Robert returned, leading the 1972 team to a Catholic League district championship.
Head Football Coach Bobby Conlin (center), Dan Conlin, (left), and Emile “Chubby” Marks, 1971.
Head Coach Bobby Conlin, his brother Dan, and Emile “Chubby” Marks shepherded the team through the regular season and playoffs. The offense ran a Bama-style wishbone, and Coach Marks’ defense was simply a brick wall. If you’re ever wondering why the school’s gym is named after the coach who won the school’s only football state championship, it’s because he didn’t start out as the football coach. When Cor Jesu started its football program in 1965, Principal Brother Roland, SC, hired Andy Bourgeois (SA 1956) as the head coach. Bourgeois played on the LSU team that won the national championship in 1958. He was one of the “Chinese Bandits,” immortalized by the Golden Band from Tiger Land. Brother Roland named Bobby Conlin as the Kingsmen’s first basketball coach that year.
When Cor Jesu and St. Aloysius merged in the fall of 1969, Bourgeois moved on. Bobby Conlin moved from head basketball coach and assistant football coach to head football coach. Andy Russo, basketball coach at St. Aloysius, moved to Elysian Fields.
Brother Martin Crusader Band performs at halftime of the state championship football game, 10-December-1971.
Fall of 1971 was the days of the Naval Junior Officer’s Training Corps (NJROTC) band. While Cor Jesu and St. Aloysius both had classic, corps-style uniforms for their respective bands, Brother Mark, SC, opted for the Navy blues for BMHS. NJROTC was a required class for 10-12 grades. So, the band upperclassmen all had the uniform already. It was easy to outfit the freshmen. At halftime for the state game in 1971, Crusader Band took the field in the double-breasted blue coats, trousers, and white combination caps of NJROTC cadets. While the band had a crisp, disciplined presence, they were stiff compared to the high-stepping Purple Knights of the Marching 100.
Then the drum major blew the whistle to start the Crusader Band program. The band opened with a stutter-step march, the kind of thing you’d expect from the Marching 100 or the Human Jukebox. In Navy uniforms. Even eighth-grade me, sitting up there with my gold BMHS sweatshirt and spirit ribbons, was stunned. Now, the band were good musicians, but this was so totally different. Brother Virgil, SC, had us all talking more about the band than the team for a while. The reception from the Purple Knights was mixed. They were both laughing and flattered, knowing that, even though they lost the game, they won halftime.
Maison Blanche Halloween wasn’t a big deal. Christmas was the big deal.
Atrium at Maison Blanche, Lake Forest, mid-1970s. T-P photo.
Maison Blanche Halloween
Interior shot of the Maison Blanche store in The Plaza at Lake Forest. The store opened in 1974. The store incorporated many of the design features of the one in Clearview Shopping Center in Metairie. This photo features the open-air center atrium. The escalators stood on either side, with the Fine Jewelry department on the ground floor. The mall-side entrance to the store stood to the photographer’s left. First floor departments included cosmetics, jewelry, candy, juniors and menswear. Retailers always believed menswear should be easily accessible, on the ground floor.
“You’ll be a sleeping beauty in dreamy sleepwear by Gilead…short waltz length nylon tricot gowns with matching coats…” – women’s sleepwear, items a husband or boyfriend find difficult to buy as gifts. So, appeal to the ladies directly, before the Christmas ad onslaught.
This ad, from the Times-Picayune, on 31-October-1978, is a great example of how seriously Halloween was a part of the chain’s Fall marketing. Yes, there’s nothing in the ad for spooky season. That’s because Halloween is merely a blip on the radar. The focus for department stores like MB was always the post-Thanksgiving shopping season. While stores like Spirit Halloween, Party City, discounters like K-Mart, and the old five-and-dimes offered what you needed for Halloween, MB and its competitors didn’t bother. Setting up for Halloween required taking space from multiple departments. The managers of those departments and the buyers they worked for balked at disrupting the holiday mojo. September heralded the “Pre-Christmas” promotions. Those sales carried on through November. The day after Thanksgiving marked the formal start of the Christmas season. To set up displays for special merchandise at the end of October, only to break them down days later made no sense.
Halloween in Men’s Suits
So, Maison Blanche Halloween wasn’t a thing. In fact, I took the day off when this ad ran in 1978. The “Haunted House” we held at the Lambda Chi Alpha (University of New Orleans) house in Gentilly needed more help than the Men’s department at MB Clearview. Since we worked on commission, my colleagues certainly didn’t miss me on a slow night.
Hope your Halloween was a good one! This post goes up a day late, but that’s OK, because we’re still in the middle of All Hallows Eve, All Saints, and All Souls.
Express 80 bus service made it easy to discontinue streetcar service.
Express 80 bus in Lakeview (NOPSI photo)
NOPSI’s Express 80
From the late-1960s, riders board a NOPSI bus on the Express 80 route. NOPSI operated this line as an “express” option to its Canal – Lake Vista via Canal Blvd line. The bus, NOPSI 251, is a General Motors “New Looks” bus. They, along with buses from Flxable, replaced the maroon and cream GM “Old Looks” buses, and similar designs from White. The sign at the top front advertises color televisions. The amber lights on either side of the roll board (the route designator) flashed, informing riders this was an express bus rather than the local.
The Canal-Lake Vista and Express 80 lines shared the same basic route:
- Canal Street at Liberty Place
- Lakebound on Canal Street to City Park Avenue
- Right on City Park Avenue
- Immediate left onto Canal Boulevard to Toussaint
- Right on Allen Toussaint Boulevard to Marconi
- Left on Marconi Boulevard to Lakeshore Drive
- Right onto Lakeshore Drive to Beauregard
- Right on Beauregard Avenue to Toussaint. (Spanish Fort Terminal)
- Right onto Toussaint, heading west to Canal Blvd
- Left on Canal Blvd to City Park Avenue
- Right, then left, onto Canal Street
- Canal Street to Liberty Place
The difference between the local route and Express 80 was that Canal-Lake Vista made every stop along the way. When the outbound Express 80 reached Canal Street and Claiborne Avenue, it didn’t stop again until City Park Avenue. The bus resumed stops from there.
Riders paid fifteen cents for local bus service at this time. Transfers were free. NOPSI charged an additional nickel for the express lines. When I was a student at Brother Martin High, 1971-1976, I often rode home via Gentilly and Lakeview. We took the Cartier Line (Mirabeau to St. Bernard to Spanish Fort), then Canal-Lake Vista, up to City Park Avenue. I caught the Veterans bus there. Or, if the connections worked. I transferred to the Canal-Lakeshore bus at Canal Blvd and Toussaint. I rode that bus up to the old State Police Troop B station (now the OMV) on Veterans. That’s where I would pick up the Vets bus. When catching either Express 80 or Express 81 (the Lakeshore express), the drivers let me slide on the extra nickel. They knew I was getting off before they went into express service.
Fares in the 1970s went up from fifteen cents to a quarter, with the extra five cents for express.
Sinking the steetcars
How did the express lines help NOPSI discontinue streetcar service on Canal? The Lakeview and West End buses went to the Cemeteries, then turned around. Riders transferred to the green, 1923-vintage arch roof streetcars there. Look at the men in this photo, dressed in business suits. They switched from air-conditioned buses to hot, humid, open-window streetcars. There was no romance of “A Streetcar Named Desire!” So, NOPSI offered them one a/c bus from, say, Harrison Avenue and Canal (or Pontchartrain) into town. That sealed the fate of the Canal line.