Downtown signs tell stories of families and their businesses
I’m still in the gathering phase for Fading Signs of New Orleans. Last week, I requested locations of electric signs from businesses gone by. They count as “faded” for the book. The response was incredible! Y’all gave me some great suggestions.
Ryan Bordenave of the Downtown Development District commented on the “Ain’t There No More” group on Facebook with a photo of downtown signs. The photo includes wall advertising and electric!
500 Block Baronne
Baronne Street attracted businesses in the CBD because of the streetcars. The St. Charles Avenue line originally used Baronne to access Canal. Both inbound and outbound streetcars on the line passed up and down Baronne.
The 500 block contained a movie theater and furniture store. The theater opened in 1906 as the Shubert The location declined in the 1940s and 1950s. The Shubert offered vaudeville and burlesque, rather than films. New owners renovated the Shubert in 1950. They renamed the theater. It operated until the late 1960s. The location re-opened as a disco in the 1970s . The theater changed ownership in 2012 and reopened as live entertainment venue.
Signs advertising “air conditioning” hearken back to times when the average house in New Orleans didn’t include that feature. Department stores and movie theaters enabled folks to escape the summer heat for a little while. Not every theater offered air conditioning.
Mintz Furniture, 501 Baronne, 1950 (Franck Studios photo)
The Mintz family has operated furniture stores in New Orleans for generations. Their stores included the Baronne Street location, as well as a store in the French Quarter. The current incarnation of the family business, Hurtwitz Mintz, operates on Airline Highway in Metairie.
The height difference between the Mintz building and its neighbor offered the opportunity to place a wall sign on the side. While the electric sign was removed, the painted sign remains. We’ll tie in both to tell the story in the book.
NOPSI 921 was one of 35 arch roofs that survived.
Arch roof streetcar NOPSI 921 on St. Charles Avenue. Roger Puta photo.
St. Charles Avenue at night. This photo, by Roger Puta, shows NOPSI 921 as it’s just made the turn from Canal Street, onto St. Charles, for its outbound run on that line. NOPSI 921 survived the massive cutback in streetcar service NOPSI implemented in 1964. They discontinued streetcar service at the end of May that year. All but thirty-five of the 900-series streetcars were either demolished or donated to museums.
The route of the St. Charles Line changed a number of times to get to the present configuration. In 1950, NOPSI discontinued “belt” service on St. Charles and Tulane. That change set the current route used by NORTA.
- Start at Carondelet and Canal Streets
- Right-turn onto Canal from Carondelet, on the “third” track
- Immediate right-turn onto St. Charles Avenue from Canal Street
- First stop: pick up riders at St. Charles Avenue and Common Street
- Head outbound on St. Charles to Tivoli (Formerly Lee) Circle
- Half-circle around, entering the neutral ground on St. Charles, just before Calliope.
- Outbound on the St. Charles neutral ground to Riverbend.
- Right-turn from St. Charles Avenue onto S. Carrollton Avenue
- Up S. Carrollton Avenue to S. Claiborne Avenue
- Terminate at Carrollton and Claiborne
- Depart S. Claiborne Terminal
- Down S. Carrollton Avenue to St. Charles Avenue
- Down St. Charles Avenue to Tivoli Circle.
- Three-quarters around the circle, to Howard Avenue
- Up Howard Avenue one block
- Right-turn onto Carondelet Street
- Down Carondelet Street to Canal, where the run terminates.
There are a number of signs in this photo, marking the locations of “ain’t there no more” businesses. The Holiday Inn is now a Wyndham, for example. The Musee’ Conti Wax Museum is closed. The sign on Canal and Royal Streets grabbed drivers’ attention, to entice them to turn into the Quarter and go to the museum.
What other ATNM things do you see?
I found this photo in the Commons while looking for images for my next book project. The History Press considers old electric signs for businesses that are no longer around to be “fading signs,” so Kolb’s Restaurant (the sign is visible on the left) counts.
Brother Martin High School Varsity Basketball Team, 1973-1974. LHSAA AAAA State Champs. Don Newman is #11, bottom right. (courtesy Brother Martin High School)
Donald Newman, BMHS Class of 1975
We lost a good guy yesterday. Don Newman was a year ahead of me at Brother Martin. He was a basketball player, a member of the 1973-1974 Louisiana LHSAA 4-A championship team. Newman was point guard for that team, and the next year, as a senior. He also played baseball while at BMHS.
After Brother Martin, Don went to LSU, for a year, where he played basketball and baseball. He transferred to Lake City, then Grambling, he played one game at Lake City and not at all for Grambling. Newman landed at University of Idaho, where he played from 1978-1980.
Don was drafted by the Boston Celtics in the third round in 1980. He was the last person they cut before the start of the 1980 season. He signed with the Montana Golden Nuggets of the CBA.
In 1981, Newman tried out for the Seattle Seahawks of the NFL, as a cornerback. He never played football in high school or college. He didn’t make the team, but did play in Canada,first for the Saskatchewan Roughriders, Montreal Concordes, Ottawa Roughriders, and Hamilton TigerCats. He began his coaching career at high schools in Idaho. Newman got his degree from Idaho in 1987, and moved up to collegiate coaching.
After coaching at Moscow (Idaho) High School, Newman took an assistant job at Washington State. He moved from there to head coach at Sacramento State, then Arizona State. He moved to the NBA from ASU, working as an assistant for the Bucks, Nets, Spurs, and Wizards. While with the Spurs, he earned two rings, as an assistant coach on the 2005 and 2007 championship teams. Newman was still with the Wizards when he passed yesterday.
High School Memories
Don was point guard on the “Robey team” in 1973-1974. Rick Robey was the classic big-man-in-the middle, and Don was the ball handler. Don was as important to the team as Robey, because when Rich would get into foul trouble, it was up to the rest of the guys to pick up the slack. Newman was the leader. Mind you, the rest of the team was pretty good as well, but Don was the best athlete, and I’ll go as far to say that he was a better overall athlete than Robey.
After the state win, Robey graduated and went on to the University of Kentucky, and then the Boston Celtics. That next year, it was up to the four juniors from the state team to keep it going. Newman, along with LeRoy Oliver, Reggie Hadley, and Rodney Montgomery were the subjects of many a “can they do it without Robey” articles. Junior Mike Litwinowicz stepped into the center position, when they weren’t running more of a small-ball offense. Sophomore Dwayne Vantress also got a bit of varsity time in 74-75.
The team didn’t repeat as state championships, but they did win the Catholic League a second year. While many at the school and in the media considered that a let-down, I was proud of those guys. They were under incredible pressure. Brother Martin won state in 1969-1970, 1970-1971, then again in 1974. The school also won state in football in the 1971 season. The combining of Cor Jesu and St. Aloysius made the teams from those early years powerhouses.
I didn’t know Don well, even back on Elysian Fields. I had one class with him, a one-semester religion class. I pretty much kept my head down in religion, but that’s a story for another time. I knew a lot about Don even though we weren’t really friends because I was a sports statistician. In the days before even electronic calculators, you had to be able to do two-digit division in your head to knock out shooting percentages. When Johnny Vitrano (JV coach and assistant Varsity coach) was breathing down your neck to get the halftime percentages back to Head Coach Tommy Kolb, you had to think fast!
But having coach bug us was part of the fun. The best perquisite of the statistician’s job was you got to sit at mid-court, at the scorer’s table. Front-row center to see these guys play. While Robey was gone, my junior year was much more exciting. There were a number of games in my sophomore year where I didn’t get to do the book for varsity. There were juniors and seniors who got the mid-court seats. By junior year, though, I was one of the lead statisticians. Keeping the score book or the shot chart for Don, LeRoy, Reggie, Snake, Mike, Bean (Vantress) was a blast. Yelling our lungs out for them up front, even on the other team’s home side–don’t tell Brother Neal, SC, but he should have charged us a fee for doing the games.
Rest in Power, Don. You were one of the good guys.