Terry in a Tender Mood – T-P Leisure section ad, 28-Jan-1979.
Terry in a Tender Mood
Maison Blanche’s ad on the front page of the Metro Section of the Times-Picayune on 28-January-1979 promotes “Terry in a Tender Mood.” While ads from earlier decades featured drawings from the store’s Art Department, MB used photographs by 1979. I don’t know when this change happened, so if you do, let me know in comments!
Maison Blanche in 1979
Late January often brings chilly weather to New Orleans. This ad presents the feelings we find when marking Imbolc/Canndlemas. We look to warmer weather in many places. Retail therapy brings the promise of fewer layers of clothing! From the ad:
Revealing an unexpected taste for the romantic in dresses, softly subtly feminine. Today’s supple fashion terry takes beautifully to full-blown sleeves, slightly wider tops, gracefully moving skirts, goes to dinner, informal parties, remains cool, calm, collected, all summer. From Melissa Lane, off-white, accented in a new manner with camel, underscores new sleeve interest; sizes 8 to 18. 40.00. Miss MB, all stores. Penny Young uses terry with slenderizing fullness–both top and bottom–refreshing colors: celery or mauve. Sizes 14 1/2 to 24 1/2. 45.00. Better half-sizes, all stores.
You can tell this copy hit the public long before Twitter!
MB Stores in 1979
Maison Blanche operated five stores in 1979. Canal Street remained the flagship. Two stores served Metairie/Jefferson, Airline Village and Clearview Shopping Center. Westside in Gretna enabled west bankers to avoid the bridge, and The Plaza in Lake Forest served Da East.
MB offered parking validation for Canal Street shoppers. While the malls appealed to suburban residents, Canal Street presented a number of shopping opportunities. The store’s buyers placed new merchandise and product lines at Canal. So, they walked out of their offices to the retail floor and watched how those products performed. if a line worked at Canal, move it out to the other stores. I’m sure “Terry in a Tender Mood” didn’t stay at Canal Street only for long.
Below is a sneak peek of this content!Distaff Women's Journal presented a "preview" edition in 1973. Distaff Women's Journal The preview of Distaff Women's Journal dropped in New Orleans in December, 1972. A "distaff" is a spindle, or stick that is used to assist in spinning fiber into yarn or thread. Over time, the definition expanded to encompasses women's work in general, since spinning yarn was never...
Below is a sneak peek of this content!Discussing African-American Literature at Brother Martin in 1975. Discussing African-American Literature Brother Francis David, SC, Mr. Guy Nelson, and Brother William Boyles, SC, discussing the development of a "Black Literature" class at Brother Martin High School, in 1975. The number of black students at the school grew steadily since the early years. At this time, Mr. Nelson wasn't the stalwart...
Liberty Bowl 1970 – Tulane
Liberty Bowl 1970
Program from the 12th Liberty Bowl, played on December 12, 1970. Tulane (8-4) defeated Colorado (6-5). 17-3. Tulane was an Independent at this time. The game took place at Memphis Memorial Stadium in Memphis, TN. It was Tulane’s fourth bowl appearance, and the first since the 1939 Sugar Bowl. The Green Wave scored two touchdowns and a field goal in their winning effort.
Tulane was considered the underdog for Liberty Bowl 1970. The point spread was Colorado -14. The game was 3-3 at halftime. Tulane ran back the second half kickoff 66 yards. Three plays later, they were in the house. Another touchdown in the fourth quarter made the score 17-3.
Tulane Football 1970
In a recap article published earlier this year, Tulane recapped the 1970 season. It had been dubbed the “Year of the Green”
Seniors Rick Kingrea, Mike Walker and David Abercrombie captained the 1970 team. The defense returned 10 starters from 1969 and Paul Ellis, Joe Bullard and David Hebert formed a secondary that picked off a school-record 28 passes on what was to be one of the Green Wave’s all-time great defensive units. Offensively, Abercrombie set a school record with 246 yards rushing against North Carolina State on his way to 993 yards rushing. Through the air, quarterback Mike Walker and receiver Steve Barrios connected on some big plays, as Walker set a season record for yards per completion and Barrios set a season record for yards per catch.
Kingrea later went on to the NFL. He played for the Cleveland Browns (1971-72), the Buffalo Bills (1973), and the New Orleans Saints (1973-1978).
Tulane lost to LSU that season. Tigers fans naturally lorded that over the Green Wave, in spite of their success in Memphis.
At the time, Tulane played football as an Independent. They were members of the Southeastern Conference (SEC) from 1932-1965. The school joined Conference USA (C-USA) in 1996. They left C-USA in 2014 and are now members of The American Conference.
Flixible buses that ended the Canal Streetcar.
Aaron Handy III posted this photo a while back:
“Inbound NOPSI Flxible New Look 194, assigned to Canal-Cemeteries, and a piggybacking colleague, both of the 1964 F2D6V-401-1 fleet (194 was next-to-last of the batch), waits at the corner of Canal and Carondelet Streets. May 1975.”
Those green buses are how NOPSI convinced transit riders to give up on the Canal Streetcar. In the late 1950s/early 60s, to get to downtown from Lakeview, you rode the West End bus to City Park Avenue. From there, you transferred to the Canal Streetcar. Hot or cold, rain or shine, you had to switch. In 1962-1963, NOPSI pitched the city and the public with running air-conditioned buses on West End and Canal Blvd. The commuter could board a bus near home and ride in a/c until their downtown stop. No transfer in Mid-City. No sweaty, crowded streetcar. Men in suits and women in stockings arrived ready for work. While there were activists in May of 1964 who tried to stop the conversion, they were way too late to the game. The city approved the plan, most of the ridership agreed, and all the activists could do was sacrifice the Canal line to save St. Charles (their primary goal anyway).
Going home from school
As stated in Aaron’s caption, the 1964 Flixibles were still operating in 1975. That’s when I was at Brother Martin High, 1971-1976. One of the options for getting home was connecting with the Canal Street lines. NOPSI offered the choice of taking the Carrollton line to Canal Street. The other choice was the Broad line to Canal. So, from Broad and Canal or Carrollton and Canal (next to the Manuel’s Hot Tamales stand), we connected outbound.
NOPSI operated three Canal Street lines at the time:
- Cemeteries, which terminated at City Park Avenue.
- Lake Vista (via Canal Blvd), which went up Canal Blvd, along Lakeshore Drive, and terminated at Spanish Fort.
- Lakeshore (via Pontchartrain Blvd), which went up West End Blvd outbound, returning via Pontchartrain Blvd, inbound.
We chose any of the three, since they all passed the connecting corners.