by nolahistoryguy | Feb 4, 2023 | 1950s, 1960s, 1970s, Gentilly, Lakefront, Milneburg, University of New Orleans
LSUNO lost the “LS” in the name in 1974
LSUNO gets a name change
Newspaper article from 3-February-1974 reporting on the passage by the Louisiana State University Board of Supervisors of the name change for LSUNO. By an 8-2 vote, the university became the University of New Orleans. The article notes that students and alumni pushed for the name change for years. While LSU in Baton Rouge, the state’s flagship university, received the lion’s share of state funding, many felt that losing the “LS” in the name of the New Orleans campus would help change the branch school’s image. That push came to a head fifteen years after the school’s founding in 1958.
From Naval base to university
Official seal of the University of New Orleans
LSUNO took over the old Naval Air Station New Orleans, when the Navy moved to Belle Chasse. The school addressed the demand for “commuter” programs in the city. Men and women returning from World War II and Korea didn’t want to spend four years at a traditional school. They had jobs and families now. The GI Bill would pay for college, if they could make time for it. LSUNO offered them the opportunity to continue educations interrupted by war. Later, the school provided the same assistance to veterans returning from Vietnam.
In spite of its contributions to the community, the flagship school received most of the largesse. As the years grew on, New Orleans students felt less and less of an affinity for the “…Stately Oaks and Broad Magnolias…” LSU’s alma mater speaks of. They connected with a thriving international city.
Not everyone approved of the name change. Many on the faculty felt there was more to the “LS” than just a name. Louisiana State University was known internationally. Faculty members believed their opportunities for both government and private research funds would decrease without putting the relationship with Baton Rouge up front. The article cites the opposition of Dr. Mary Good to the name change. Dr. Good, a member of the Chemistry Department, was a Boyd Professor, the highest academic rank bestowed by the LSU system. She and a majority of the tenured faculty wanted to maintain the name link.
UNO in 1974
LSUNO cheerleaders pose on the Elysian Fields sign for the lakefront campus in the early 1970s
The students and alumni carried the day. After all, there were more of them than there were faculty, and they voted. State legislators voiced their opinions to the LSU Board, who voted accordingly. Once approved, the first outward sign of the change was when students covered the L and S in the sign at the Elysian Fields entrance of campus. A stone overlay with the UNO logo would come later, and the school’s official seal a few years after that.
Somewhere up in my attic are trophies from the last LSUNO Speech and Debate Tournament for local high schools. The tournament was held the following weekend. While the name change was official, the trophies still said, “LSUNO,” an amusing distinction for us at the time.
Full article below:
by nolahistoryguy | Feb 4, 2023 | 1970s, Gentilly, Lakefront, Milneburg, University of New Orleans
UNO celebrated its twentieth anniversary in 1978.
Photo from The Privateer, the University of New Orleans yearbook, documenting the twentieth anniversary celebration of the school’s founding in 1978. In the center is Dr. Homer L. Hitt, UNO’s founding Chancellor. He would retire in the Summer of 1980. To Chancellor Hitt’s right, in the darker suit, is Lt. Governor James “Jimmy” Fitzmorris. To Hitt’s left is James Donelon. Now Louisiana’s Commissioner of Insurance, Donelon, a UNO alum, was a member of the Jefferson Parish Council at the time of this photo.
The students behind the dignitaries are a veritable rogues’ gallery of the school’s Student Government Association. On the left side, the two tall guys are Bernie Cyrus and then-SGA President George Vujnovich. Directly behind Fitzmorris and Hitt is Robert Quasius, SGA Vice-President. Directly behind Hitt and Donelon, with his head turned, is me. I was the director of the SGA’s Legal Aid Program that year, as well as a member of Student Congress from the College of Education. On the far right of the photo is Sal Lejarza, who would be SGA Vice-President the next year.
I’m sure I knew most of the other folks in the photo, but time has blurred my memory. Feel free to point out others in comments!
The state chartered the school as Louisiana State University in New Orleans, in 1958. The “LS” was dropped in 1974, and we’ve been the University of New Orleans ever since. Then-Governor Earl K. Long scored a coup over his biggest rival, Mayor Chep Morrison, with its establishment. Long and Morrison were bitter political enemies. So ugly was this rivalry that Morrison barred the Louisiana State Police from exercising their commissions in Orleans Parish. The tit-for-tat went on for years.
During World War II, the lakefront location that became the university was Naval Air Station New Orleans. The land was owned by the state, and administered by the Orleans Levee District. After the war, the Navy re-located NAS New Orleans to Alvin Callender Field in Bell Chasse. As Naval Aviation implemented jets, noise became an issue. With thousands of men and women using their GI Bill benefits, it made sense to open a satellite campus of LSU in the city.
Governor Long got on board with this idea, because it meant dropping a state-controlled facility in Morrison’s city. That was all the encouragement Long needed. His support of the school is why the library bears his name.
Having graduated from Brother Martin High School, just down the street, in 1976, I started UNO that summer. I joined SGA as a Student Congress member from Junior Division that fall. Such good times.Thanks, Angie, for sharing this photo and memory.
by nolahistoryguy | Sep 15, 2022 | 1920s-1930s, Lakefront, Lakeview, Milneburg, Spanish Fort, West End
Abraham Shushan’s monuments marked Lakefront milestones.
New Basin Canal Lock monument, 1930
Two 1930 photos of lakefront monuments. The late 1920s were a time of major improvements to the lakefront. Lake Pontchartrain seawall improved flood protection. So, the Levee Board* erected monuments to the “New Basin Canal Lock” and the “Lake Pontchartrain Sea-Wall.” Board president Abraham “Abe” Shushan supervised their placement.
Abe Shushan inspects the seawall monument, 1930
The “Lake Pontchartrain Sea-Wall” was the finishing touch of a years-long series of land reclamation projects along the Orleans Parish lakefront. In 1915, the south shore of the lake went right up to Adams Street (now Allen Toussaint Boulevard). The Levee Board planned to drain the swampy ground and create new subdivisions. By 1930, the reclamation projects were completed.
The Levee Board built the finishing touch in 1929. Along with the stepped, concrete wall, they created Lakeshore Drive for access to recreational areas along the lakefront. Previous generations traveled out to the lakefront resorts at West End, Spanish Fort, and Milneburg via train/streetcar. With the completion of Lakeshore Drive, driving along the lake became a pleasant experience.
Both of Shushan’s monuments contain the same text, with the name as the only change:
Constructed During the Administration of
HUEY P. LONG, Governor
Board of Levee Commissioners
Orleans Levee District
The stones then list the members of the board and the various people who worked the projects. While John Riess built the lock, Orleans Dredging Company built the seawall.
Shushan’s Monuments display Abe’s name, as president of the board. Shushan is seen in the seawall photo, inspecting the massive tablet. Abe got his start in his family’s business, Shushan Brothers. Shushan Brothers sold dry goods wholesale. Additionally, they operated retail toy stores. Abe left the business founded by his father and uncle, entering government as a strong supporter of Huey P. Long. He moved up in the Long organization. They arranged his appointment to the Levee Board.. Accordingly, the board named New Orleans Lakefront Airport (NOL) for Shushan. In 1935, the government indicted and tried him for tax fraud. Furthermore, they charged him with money laundering. While Shushan was acquitted, the Longs cut him loose. Although he was cleared, the trial exposed massive corruption. So, his name was removed from just about everything it was visible on, including these monuments.
by nolahistoryguy | Jul 1, 2022 | 1920s-1930s, Gentilly, Lakefront
Harry Batt, Jr., promoted Pontchartrain Beach 1934 in the local paper.
Pontchartrain Beach 1934
A full-page advertisement in the Times-Picayune, 1-July-1934, offered readers prizes at Pontchartrain Beach 1934. Participating stores included White Bros. jewelers, Cary and Helwick Hardware, Oliver H. Van Horn, Arrow Family Outfitters, and The Pants Store.
Pontchartrain Beach on the Bayou
Entrance to Pontchartrain Beach, when it was located along Bayou St. John.
Harry Batt, Jr., opened Pontchartrain Beach in 1929. He placed his amusement park on the east side of Bayou St. John at the lake. The Spanish Fort amusement area occupied the west side of the bayou for decades. Those attractions declined in the 1920s. So, Batt leased the land on the other side and opened a new attraction. Additionally, Batt’s experience selling ice to Spanish Fort attractions gave him knowledge of the area. He promoted the park with ads in the daily newspapers.
The concept of “co-operative” advertising benefits small businesses. On their own, a business may not be able to afford a full-page ad. So, if they pooled their funds with other businesses, the all received better visibility. Notice that the advertisers here don’t really overlap in terms of products. The most common co-op ads were from a manufacturer, who then listed the stores selling their products. Here, Pontchartrain Beach worked with stores to offer prizes for events and contests at the amusement park.
Getting to the Beach
ad for New Orleans Public Service, Incorporated, 1-June-1934
The route to Pontchartrain Beach at this time was the Spanish Fort streetcar line. Initially, folks traveled to the Bayou via rail service. When electric streetcars came on the scene in the 1890s, the amusement area at Spanish Fort was in decline.
That changed in 1911. New Orleans Railway and Light Company, NOPSI’s predecessor, offered electric streetcar service back to the bayou. The line followed the route of the West End line. When it reached Adams Street in Lakeview (now Allen Toussaint Blvd.), the line turned right, ending at the Bayou. When Batt opened his park, all folks had to do was cross the bridge and go ride the rides.
Pontchartrain Beach moved from the bayou to Milneburg in 1939. That’s another story, but Batt continued to promote the park regularly in the newspaper. For more history on Da Beach and Lake Pontchartrain, check out Catherine Campanella’s books on the subject.
by nolahistoryguy | Sep 11, 2021 | Boats/Ships, Football, Lakefront
Twelve Months New Orleans September, continuing the series by Enrique Alferez
Twelve Months New Orleans August
This image is the ninth in a series of images by Enrique Alferez, published by Michael Higgins as “The Twelve Months of New Orleans.” Higgins published the illustrations in 1940. The image features sailboats racing on Lake Pontchartrain.
Alferez was born in Northern Mexico on May 4, 1901. He studied at the Art Institute of Chicago from 1927 to 1929. He came to New Orleans in 1929. Alferez made New Orleans his home. He took advantage of various Works Progress Administration grants in the late 1930s. Alferez created a number of sculptures in the metro area, particularly in New Orleans City Park. Additionally, he designed the large fountain in front of Shushan Airport (now New Orleans Lakefront Airport.
Alferez drew and painted, as well as sculpting. So, he included many New Orleans landmarks in the “Twelve Months” booklet.
The title/cover page of the booklet says:
A set of 12 Romantic
Displaying 60 local subjects
drawn direct on the plate
with pen, brush, and crayon
Printed and published by Michael Higgins
at 303 North Peters St
Summer’s end is the theme of September’s illustrations.
Top Left: Blessing the Cane Crop. September is sugar cane harvest time. If you’ve ever been caught behind a cane truck on Highway 1 in bayou country, believe me, we all feel your pain. Like the blessings of the shrimp boats, blessing the cane fields marked the end of summer.
Top Right: Rice. Like the cane crop, the rice harvest is important to South Louisiana to this day. While most Louisiana rice is grown in Southwest Louisiana, the growers shipped it to New Orleans, where factors bought and re-sold it to shippers and out of town buyers. Additionally, that rice appeared on the dinner tables of New Orleans year-round.
Bottom Left: Football Season! While the New Orleans Saints did not become a part of the city’s athletic landscape until 1967, LSU and Tulane football entertained fans. Both teams were in the Southeastern Conference (SEC) in 1940.
Bottom Right: Fish Fry! With school back in session, fundraising by the schools picked up. School cafeterias offered the perfect fundraising opportunity: the fish fry. Send the dads out for the catch. Get someone in the business to donate trout, drum, sheepshead. Head to the cafeteria to clean them and fry them up! Additionally, moms cooked potato salad and sides. Some schools and churches offered shrimp as well. Since September is a “month with an ‘R’, oysters often joined the menu.
The central drawing for September features sailboats racing on the Lake Pontchartrain. The caption reads:
On Labor Day,
The Governor’s Yacht Race is held,
or rather, sailed, on
Lake Pontchartrain and down
on the Gulf,
So, the Governor’s Cup race alternated between the two locations. Clearly this was so the rest of South Louisiana didn’t fuss about the City getting all the events.
See you for the tenth image in October.
by nolahistoryguy | Apr 6, 2021 | 1900s - 1910s, Lakefront, West End
Southern Yacht Club still stands at the entrance to the New Canal.
Southern Yacht Club
Postcard from the Detroit Publishing Company of the Southern Yacht Club on Lake Pontchartrain. The club stands at the entrance to the New Canal. A local photographer shot this between 1900 and 1909. They sold the photo to the publisher, who colorized it and published it as a postcard.
The New Canal connected Lake Pontchartrain with the Central Business District for over a century. Locals refer to the canal as the “New Basin Canal,” distinguishing it from the Carondelet Canal. Creole businessmen financed the Carondelet Canal. They built it in 1795. While Canal Street was supposed to have a canal running its length, competing business interests changed the plans. The Creoles living in the Vieux Carre weren’t interested in helping the Anglo-Irish in Faubourg Ste. Marie. They built their canal just north of the Vieux Carre.
The Anglo-Irish responded in the 1830s by building the New Canal. Its basin stood on S. Rampart Street. The canal ran from there to the lake. So, by the 1840s, the city had two navigation canals. Eventually, the Inner Harbor Navigation Canal (Industrial Canal) rendered both of the older canals obsolete.
Southern Yacht Club anchored the West End entertainment district. Roads and railroad service linked West End to the city proper. Beginning in the 1850s, entrepreneurs built hotels and restaurants at West End. While the Southern Yacht Club was the largest sailing club on the lakefront, a number of other sailing and rowing clubs established themselves along the New Canal.
This photo shows the New Canal outlet to the lake. This section of the canal is all that remains. The city filled in the rest of the canal in the late 1940s. So, with the canal gone, the city built the Pontchartrain Expressway. This highway followed the canal’s path, from what is now Veterans Blvd to downtown. This enabled Lakeview residents to easily commute by car into the CBD.