1201 Canal Street viewed from the Elks Building.
1201 Canal Street
John Tibule Mendes took this photo of Krauss Department Store and the train station on 30-March-1919. Mendes stood on the roof of the Elk’s Home, just across Canal Street, at 127 Elks Place. Leon Fellman built the store’s first two floors in 1903. The five-story addition behind that first building dates to 1911.
To the left of the store stands the offices of the Texas Company, better known as Texaco. The billboard on the roof displays the company’s familiar star logo. That site is now a rental car parking lot. Texaco would later acquire the block at Canal and Marais Street. They built the “green building” there, as their headquarters, in the 1960s.
To the right of Krauss is Terminal Station. The Frisco Railroad formed the New Orleans Terminal Company in 1907 to build the station, which was completed in 1908. While there isn’t any documentation to this effect, I’m certain that Fellman either knew about the railroad’s plans, or speculated correctly, when he purchased the properties in the 1201 block of Canal in 1899. A small station for the Spanish Fort train stood in the Basin Street neutral ground. The right-of-way established, it was easy for the railroad to build out from there. The station bears the name of Southern Railway in this photo. Southern acquired the New Orleans and Northeastern Railroad, along with New Orleans Terminal Company, in 1916.
The smokestack, background right, marks the location of the Consumers Electric Company. The company leased the smokestack for advertising. It features Regent Shoes at this time. Regent Shoes aggressively placed ads on large outdoor fixtures and mis-matched wall space around the city.
While the Storyville District officially closed in 1917, many of the houses just to the left of Krauss remained in business, two years later. Anderson’s Saloon and the higher-end “sporting clubs” stood behind Krauss.
Tom Anderson advertised his Arlington Saloon in The Mascot.
Ad for the Arlington Saloon and Restaurant, 10-12 N. Rampart Street (later 112 N. Rampart, when the city’s address scheme changed) in the 3-April-1897 edition of The Mascot. Anderson and the saloon’s namesake, Josie Arlington, were two of the most well-known personalities of the Storyville District.
Thomas “Tom” Anderson developed extensive business and political connections while working for the Louisiana Lottery Corporation in the 1880s. He leveraged those connections, opening his first saloon in 1891. While he represented the Fourth Ward in the Louisiana Legislature, he didn’t serve until 1904. So, he wasn’t part of the government when The District opened. Anderson listened, watched, invested, and profited.
Arlington Saloon and Restaurant
One of Anderson’s early business partnerships was with Josie Lobrano. Lobrano operated a bordello on Basin Street. Anderson invested in the bordello. Josie Lobrano later went by the name Arlington.
This establishment, located outside Storyville, immediately grew in popularity. The saloon offered booths for customers seeking privacy. Anderson developed a reputation for keeping his mouth shut. So, politicians, cops, and businessmen met at the saloon. No doubt Anderson picked up useful tips from those meetings. The Arlington Saloon and Restaurant boasted “the latest tips on the races.” Sports bettors regularly frequented the Arlington.
The Arlington enabled Anderson to open up additional businesses in The District. He partnered with Billy Struve, a reporter for the New Orleans Daily Item, in The Astoria, an establishment on S. Rampart Street. They later purchased the building at the corner of Customhouse (now Iberville) and Basin Street. They named this saloon, Arlington Annex. This saloon eventually overshadowed the original Arlington. Since it was in The District, the Annex appeared in more illustrations and photographs.
This newspaper was, if you will, a forerunner to modern music and entertainment papers like Offbeat and The Gambit.
Basin Street 1900 – Before Terminal Station on Canal Street
View of the Storyville District, ca 1900.
Basin Street 1900
This postcard, published by C.B. Mason, shows the Storyville District, three to five years after it’s creation (legally). Here’s the note on the postcard:
“Bird’s-Eye View Of New Orleans LA. ”
View from high building on Canal Street looking towards “Storyville” district. Of particular interest is the row of buildings seen fronting Basin Street, including Tom Anderson’s Josie Arlington’s and Lulu White’s, and “the District” behind it. This is one of the few published cards showing what history recalls as “Storyville”.
There are a lot of shots of Storyville, the section of Faubourg Treme from Canal Street to the Carondelet Canal, but this one of Basin Street 1900 caught my eye for several reasons. The photographer stands on a building on Canal Street. It looks like he’s on the old Mercier Building, at 901 Canal. This was Maison Blanche, before S.J. Shwartz demolished it and built his larger store and office building. This photo shows the neighborhood just before Leon Fellman builds the 2-story retail building at 1201 Canal Street. That building becomes Krauss Department Store.
Trains before 1908
1896 Sanborn Map, Canal and Basin Streets
Trains didn’t travel much on Basin Street 1900. The big passenger terminal opens in 1908. The first two blocks off Canal, Basin to Customhouse (now Iberville), then to Bienville, supported the excursion train to Spanish Fort. So, this 1896 Sanborn map shows the tracks and small station for that Spanish Fort train. Passengers boarded at Canal, then the tracks turned lakebound on Bienville. Note the buildings in the 1201 block of Canal. The Krauss building isn’t there yet. Furthermore, it was a lot quieter at this time, without the trains.
“Down the Line”
Zoom of the CB Mason Postcard of Storyville, 1900ish
This zoom of the postcard shows the same area of the well-known, “Basin Street Down the Line” photo. Two horse-drawn carriages or wagons head riverbound on Custom House. First of all, that’s Tom Anderson’s Saloon behind them, on the corner. Then, in the middle of the street, there’s a passenger stand and shed, for the railroad. So, the tracks are visible.
A few doors down from Tom Anderson’s, Josie Arlington’s “sporting palace” with its distinctive cupola welcomes customers.
1911 view of Canal and Basin Streets
This 1911 postcard shows the changes within a decade. Krauss Department Store stands at 1201. So, Terminal Station swallows up Basin street for blocks. The New Orleans and North Eastern (NO&NE) Railroad moved over from Press Street in the Bywater to Canal Street. NO&NE became part of the Southern Railway system in 1916. As a result of the merger, the station’s main sign changed to reflect the merger.
Krauss – The New Orleans Value Store
Cover of Krauss – The New Orleans Value Store, by Edward J. Branley
The cover of the Krauss – The New Orleans Value Store
And here it is! Here’s the back-cover text:
For almost one hundred years, generations of New Orleans shoppers flocked to Krauss. The Canal Street store was hailed for its vast merchandise selection and quality customer service. In its early days, it sold lace and fabric to the ladies of the notorious red-light district of Storyville. The store’s renowned lunch counter, Eddie’s at Krauss, served Eddie Baquet’s authentic New Orleans cuisine to customers and celebrities such as Julia Child. Although the beloved store finally closed its doors in 1997, Krauss is still fondly remembered as a retail haven. With vintage photographs, interviews with store insiders, and a wealth of research, historian Edward J. Branley brings the story of New Orleans’ Creole department store back to life.
Krauss book drops on 25-September
I’m excited! This was a fun story to tell. So much here–Jewish retailing families, Storyville, the Creoles of Treme, transportation…even a Pontchartrain Beach connection! From Leon Fellman to the Krauss Brothers, to Leon Heymann, his son, Jimmy, grandson Jerry, Krauss was a family operation. Like many department stores, Krauss was a large extended family. Krauss to touched many people over the years.
The book chronicles the store’s how Leon Fellman decided to buy up the 1200 block of Canal Street. He built a store that the length of the block. Fellman leased that building to the Krauss brothers. They turned the building into a “veritable trade palace” whose lifetime spanned almost the entire 20th Century. Krauss rode the highs and lows of New Orleans, including two World Wars, the Great Depression, and the post-war boom years of the 1950s and 1960s. The store didn’t pop up at once, of course, growing back from Fellman’s original building. Krauss eventually filled up the entire block from Canal to Iberville Street, then the block behind that, Iberville Street to Bienville Street! The store was right in front of Storyville, right next to the train station, as well as in the hearts of many.
Terminal Station fades into history
The Southerner was the last train to leave Terminal Station on Canal Street. (courtesy Tulane’s LaRC)
Terminal Station on Canal Street
Tulane’s Louisiana Resource Collection shared some important photos in Louisiana railroad history for April 16. The first photo is of Southern Railroad’s Train #48, better known as “The Southerner.” The Southerner was a “limited” train that ran from New Orleans to New York City. The train began operation in 1941, using EMD E6 engines and brand=new, corrugated-sided cars from Pullman-Standard.
The photo above shows the last Southerner leaving Terminal Station, on April 16, 1954. The Illinois Central and Kansas City Southern railroads had already moved their operations to Union Passenger Terminal on Loyola. When The Southerner departed on April 16th, Southern Railroad’s inbound trains were re-routed to their new home on Loyola Avenue.
The Southerner, on its way to New York (Wikimedia Commons)
Terminal Station was built on Canal Street in 1908. It serviced the Southern and Gulf, Mobile and Ohio railroads. So, in the black-and-white photo above, the photographer stands on the Basin Street neutral ground, behind the stations’s platforms. Krauss Department Store is visible on the right.
“The Pelican” backing into Union Passenger Terminal, April 16, 1954 (courtesy Tulane’s LaRC)
The first Southern Railroad train to enter Union Passenger Terminal was “The Pelican.” The Pelican also ran from New Orleans to NYC, but its consist was an luxury affair. It used sleeper cars owned by Pullman-Standard. There were no coach cars. The tracks coming into UPT include a “wye” track. While the incoming trains came in engine-first, they turned around on the wye. Then the engines backed into the platforms.
The Pelican at Union Passenger Terminal, April 16, 1954 (courtesy Tulane’s LaRC)
The Mayor of New Orleans in the 1950s was deLessepps Story Morrison. He was one of the biggest proponents of a single train station for the city. New Orleans had five stations around the city. Union Passenger Terminal remains in use by Amtrak and the Greyhound Bus company today.
Krauss and the Union Passenger Terminal New Orleans
Union Passenger Terminal, New Orleans, 2016
The Union Passenger Terminal
The Union Passenger Terminal (UPT) is New Orleans’ train station. Constructed in 1952, it replaced five passenger terminals located at various points in the city. UPT has a direct connection to Krauss Department Store, in that one of the stations it replaced was Terminal Station, located at Canal and Basin Streets. Terminal Station was right next to Krauss from 1908 to 1954. When UPT was completed, the city demolished Terminal Station. Canal Street shoppers never fully realized just how big Krauss Department Store was, because Terminal Station obscured the store’s depth.
Terminal Station was still nine years away when Leon Fellman bought the buildings in the 1200 block of Canal Street in 1899, and five years away when Krauss opened in 1903. The station had a wonderful symbiotic relationship with the store for all those years. You forgot something for your trip to New Orleans, and there was this department store with absolutely everything right next door when you got off the train! The concierges and staffs at the downtown hotels also knew this, and regularly steered guests to Krauss for those last-minute essentials and other purchases.
Visitors to the City
There is so much more to the story of UPT, and we’ll go more in-depth on that at some point. When the landscape of even a few blocks changes, like the area around Krauss after Terminal Station vanished, it’s important to make the connections. Krauss had the next-door neighbor connection to the Southern Railway and Gulf, Mobile and Ohio, both of which came into the station on Basin Street. Passengers coming to Canal Street from Union Station on Howard Avenue came to S. Rampart and Canal, just a block from Krauss. The buyers at Krauss knew this, and made sure the visitors saw enticing goods as they passed by.