Below is a sneak peek of this content!Krauss Sugar Bowl 1955 presented store ads for all sports. Krauss Sugar Bowl 1955 Undated photo of a display at Krauss Department Store, December, 1954 to January, 1955. The display presented equipment and memorabilia from the various schools participating in the Sugar Bowl events. The sign at the bottom says, "Whatever your sport, you'll find 'Top Flite" EQUIPMENT -- in...
Below is a sneak peek of this content!Proteus 1895 featured a Norse theme. Proteus 1895 Krewe of Proteus 1895 presented the theme, "Asgard and the Gods." Float 15 told the story of Ragnarok, the Last Battle. Be sure to tell your kids that this mythology didn't start with the MCU! Mule Power Occasionally, krewes rise in popularity to the point where they place prospective members on a...
Terry in a Tender Mood – T-P Leisure section ad, 28-Jan-1979.
Terry in a Tender Mood
Maison Blanche’s ad on the front page of the Metro Section of the Times-Picayune on 28-January-1979 promotes “Terry in a Tender Mood.” While ads from earlier decades featured drawings from the store’s Art Department, MB used photographs by 1979. I don’t know when this change happened, so if you do, let me know in comments!
Maison Blanche in 1979
Late January often brings chilly weather to New Orleans. This ad presents the feelings we find when marking Imbolc/Canndlemas. We look to warmer weather in many places. Retail therapy brings the promise of fewer layers of clothing! From the ad:
Revealing an unexpected taste for the romantic in dresses, softly subtly feminine. Today’s supple fashion terry takes beautifully to full-blown sleeves, slightly wider tops, gracefully moving skirts, goes to dinner, informal parties, remains cool, calm, collected, all summer. From Melissa Lane, off-white, accented in a new manner with camel, underscores new sleeve interest; sizes 8 to 18. 40.00. Miss MB, all stores. Penny Young uses terry with slenderizing fullness–both top and bottom–refreshing colors: celery or mauve. Sizes 14 1/2 to 24 1/2. 45.00. Better half-sizes, all stores.
You can tell this copy hit the public long before Twitter!
MB Stores in 1979
Maison Blanche operated five stores in 1979. Canal Street remained the flagship. Two stores served Metairie/Jefferson, Airline Village and Clearview Shopping Center. Westside in Gretna enabled west bankers to avoid the bridge, and The Plaza in Lake Forest served Da East.
MB offered parking validation for Canal Street shoppers. While the malls appealed to suburban residents, Canal Street presented a number of shopping opportunities. The store’s buyers placed new merchandise and product lines at Canal. So, they walked out of their offices to the retail floor and watched how those products performed. if a line worked at Canal, move it out to the other stores. I’m sure “Terry in a Tender Mood” didn’t stay at Canal Street only for long.
Below is a sneak peek of this content!Hugo Kahn City Council Proclamation recognized the President of the Krauss Corporation. Hugo Kahn City Council Proclamation In the waning days of Krauss Department Store, appreciations and tributes poured into the store. Mr. Hugo Kahn, President of the Krauss Corporation, accepted most of these on behalf of the store. The New Orleans City Council went one step further, recognizing Hugo...
Mister Bingle 2020 still goes “jingle jangle jingle!
Mister Bingle 2020
We’ve done a lot of things on Mr. Bingle, the most visible icon of Christmas in New Orleans, but not a podcast ep! Mister Bingle-2020 looks to change that, as we talk about the little snow elf.
The idea of Mister Bingle began with a trip to Chicago. In 1947, Mr. Emile Alline managed the display department at Maison Blanche Department Store on Canal Street. The “Greatest Store South” opened at 901 Canal Street in 1897. Fifty years later, the store survived two World Wars. Alline was an important part of advertising and promoting the store in the post-WWII boom. Alline took the train up to Chicago to see what stores along that city’s famed “Miracle Mile” were up to for the Christmas season. He took note of many things, particularly the signature character, “Uncle Mistletoe,” at Marshall Fields.
Alline decided Maison Blanche needed a Christmas character. He came home from that Chicago run and got to work. Rather than a paternal, big, Santa-like character, Alline sketched a more child-like figure. His concept began with a small snowman. The snowman received wings of holly and a big red nose. An upside-down ice cream cone became his hat.
While it would be Alline’s job to bring his preliminary concept to life, it wasn’t his decision to go forward. He pitched the character to Herbert Shwartz, the President of Maison Blanche. Shwartz liked the concept, naming the snow-elf, “Mister Bingle.” His initials became “MB.”
Sketches and Ad Campaigns
Mister Bingle had the green light for his red nose. Alline went to work with the store’s art department to standardize the character. Bingle found his way into the daily ads in local newspapers. A back story on the snow-elf’s origin was created. New Orleans got a new Christmas story.
The artists of a department store’s Art and/or Display department were some of the most creative people in town. These are the folks that come up with ideas that make memories, like Phil Preddy’s six-foot letters, making lighted messages on the front of Krauss. A decade later, Walt Disney looked for these creatives, to be his “Imagineers.” Mister Bingle 2020 continues to inspire people with talent and drive.
Mr. Bingle goes 3-D
After the 1947 holiday season, MB desired a larger presence for their snow-elf. Alline planned to include Bingle in the store’s window displays. He commissioned a fifteen-inch Bingle doll. The prototype looked great. So, doll Bingles appeared in the windows.
While those display Bingles met different fates over the years, Mister Bingle 2020 includes the original prototype. Emile Alline’s daughters preserved the prototype doll. According to their Facebook pages, the daughters alternate Christmas “custody” of the prototype. Bingle celebrates with both branches of the family.
The Puppets and Oscar Isentrout
The folks who worked at the Canal Street store were quite familiar with businesses behind them in the French Quarter. While Bourbon Street was not as tawdry as it is for Mister Bingle 2020, the street had interesting night clubs. Several Bourbon Street clubs offered burlesque shows, interspersed with Jazz and vaudeville acts. i can just imagine Emile Alline, or one of his team mentioning a puppeteer who worked those clubs, maybe with a “or so I’m told” added to the story.
So, Alline connected with a puppeteer, Edward Harmon Isentrout. Isentrout went by “Oscar” professionally. Oscar Isentrout performed with several marionettes as an act in-between the dancers.
The creatives jumped on the idea for Bingle. Oscar referred them to a German puppet-maker, who built two Bingle puppets. Oscar became the eyes, hands, and most importantly, the voice of Mr. Bingle when those puppets took stage.
While the window displays worked on Canal Street, the “Greatest Store South” grew. Maison Blanche offered three locations for shoppers in the 1948 holiday season. The first store off Canal was at the corner of S. Carrollton Avenue, Tulane Avenue, and Airline Highway. Then came the company’s Gentilly store, on Gentilly Road, just off of Elysian Fields Avenue.
These two new stores meant Bingle hit the road. One of the puppets Oscar used stayed at the main store. The other puppet traveled to the other stores, as well as other venues for short shows.
Television audiences grew across the country in the 1950s. New Orleans was no stranger to this. Maison Blanche expanded their ad strategy to include TV ads. Oscar’s traveling puppet show went to television, specifically, WDSU (Channel 6). Oscar performed live commercials during the station’s morning cartoon/children’s programming. Oscar passed away in 1985, but Mr. Bingle lived on, particularly in animation.
Where are the puppets now?
The two Bingle puppets are still with us. One of those puppets came into the possession of Jeffery Kent after Oscar passed away. The puppet was severely damaged by Hurricane Katrina. Mr. Bingle was a flood victim. The worst of the damage was rust-related. The puppet’s metal frame rusted, and the orange color bled out into the fabric. Kent painstakingly restored Mr. Bingle to his original condition. Since local TV weatherman Bob Breck encouraged Kent to take on the project, Mr. Breck re-introduced Mr. Bingle to New Orleans on his show.
What of the other puppet? At the time I wrote my book, Maison Blanche Department Stores, a friend told me a story. He said the second puppet, the one that remained at Canal Street, was still around. According to the story, an individual took possession of the puppet when Dillard’s acquired MB. This tale is similar to the story of the “Holmes Clock.” At D. H. Holmes, a pair of customers feared that Dillard’s would not take the tradition of “meet me under the clock” seriously. So, they removed the clock, returning it to the location when the building was converted into a hotel. I’m told that the caretaker of the second puppet doesn’t want to be identified (my friend wouldn’t give up the name), but the puppet will re-appear when that individual passes away.
The Big Bingle
A large-form Mr. Bingle first appeared on the front of MB Canal Street in the 1950s. That first “big Bingle” vanished in the 1960s.
The store did a number of “big” promotions for Mr. Bingle in the 1950s and 1960s. MB partnered with Eastern Airlines several years, to “fly in” Santa and Bingle. They presented a motorcade/parade. One year, Mr. Bingle arrived at Canal Street, a Bingle doll “landing” on top of the building via helicopter.
By the 1980s, “big Bingle” returned to the front of Canal. The store commissioned a large, fiberglass Bingle for all to enjoy. When Dillard’s acquired MB in 1998, they also acquired Bingle. Dillard’s displayed the big Bingle on the side of their Lakeside store (the former D. H. Holmes Lakeside) in 1999. It’s unclear why the tradition failed, but Dillard’s put Big Bingle into storage.
Big Bingle made appearances in downtown Christmas parades. Carnival krewes, such as Metairie’s Krewe of Caesar, put papier mache Bingles on floats, celebrating New Orleans icons.
Dillard’s finally donated Big Bingle to New Orleans City Park in 2005. Now, he’s an annual feature of Celebration in the Oaks.