Below is a sneak peek of this content!Maison Blanche tire store on Airline Highway in Metairie. Maison Blanche tire store The "Greatest Store South," Maison Blanche operated a Tire Store at 1920 Airline Highway, in Metairie, from the late 1950s to the 1970s. The store was in between the store at S. Carrollton and Tulane (where Airline Highway began) and the Airline Village store, a couple of...
Below is a sneak peek of this content!Maison Blanche 1909, just after the "new" store was completed. Maison Blanche 1909 Detroit Publishing Company photo of the tallest building on Canal Street, the Maison Blanche Building. The department store demolished the old (1884) Mercier Building at 901 Canal Street the year before. In its place, they built this building. The first five floors were retail space. The upper...
Below is a sneak peek of this content!Ad snapshot 23-April focuses on 23-April-1946 and 1947. Ad snapshot 23-April I love posting ads that are twenty-plus years old. Every day offers new thoughts. While the advertisers are quite predictable, the ads themselves provide perspective on the day, the time, and the store. I found a number of ads this morning, more than I want to tweet out to...
Below is a sneak peek of this content!Maison Blanche 1906 shows the Mercier Building lit up at night. Maison Blanche 1906 Photo of Maison Blanche by John Norris Teunisson. He shot the store on the evening of Monday, February 26, 1906. This was Lundi Gras that year. New Orleans Railway and Light Company, both the transit company and electric utility company, strung lights along Canal Street. The...
Terry in a Tender Mood – T-P Leisure section ad, 28-Jan-1979.
Terry in a Tender Mood
Maison Blanche’s ad on the front page of the Metro Section of the Times-Picayune on 28-January-1979 promotes “Terry in a Tender Mood.” While ads from earlier decades featured drawings from the store’s Art Department, MB used photographs by 1979. I don’t know when this change happened, so if you do, let me know in comments!
Maison Blanche in 1979
Late January often brings chilly weather to New Orleans. This ad presents the feelings we find when marking Imbolc/Canndlemas. We look to warmer weather in many places. Retail therapy brings the promise of fewer layers of clothing! From the ad:
Revealing an unexpected taste for the romantic in dresses, softly subtly feminine. Today’s supple fashion terry takes beautifully to full-blown sleeves, slightly wider tops, gracefully moving skirts, goes to dinner, informal parties, remains cool, calm, collected, all summer. From Melissa Lane, off-white, accented in a new manner with camel, underscores new sleeve interest; sizes 8 to 18. 40.00. Miss MB, all stores. Penny Young uses terry with slenderizing fullness–both top and bottom–refreshing colors: celery or mauve. Sizes 14 1/2 to 24 1/2. 45.00. Better half-sizes, all stores.
You can tell this copy hit the public long before Twitter!
MB Stores in 1979
Maison Blanche operated five stores in 1979. Canal Street remained the flagship. Two stores served Metairie/Jefferson, Airline Village and Clearview Shopping Center. Westside in Gretna enabled west bankers to avoid the bridge, and The Plaza in Lake Forest served Da East.
MB offered parking validation for Canal Street shoppers. While the malls appealed to suburban residents, Canal Street presented a number of shopping opportunities. The store’s buyers placed new merchandise and product lines at Canal. So, they walked out of their offices to the retail floor and watched how those products performed. if a line worked at Canal, move it out to the other stores. I’m sure “Terry in a Tender Mood” didn’t stay at Canal Street only for long.