The more Canal Street 1935 evolved, the more it remained iconic.
Canal Street 1935
Franck Studios of Canal Street at St. Charles Avenue, 1935. The photographer stands in the neutral ground, on the river side of the outside streetcar track. The fiw on the left is of the 700 block of Canal, the Uptown side of the street.
700 Canal Street is the Pickwick Club building. At this time, it’s still the Crescent City Billiard Hall. The corner shop is Loft’s Candy. Here’s a comment from our friend Derby Gisclair on the corner:
This 1935 photograph by Charles Franck shows the corner of Canal Street and St. Charles Avenue. The Crescent City Billiard Hall on the corner looks rather dingy and dark compared to past images. A large sign directing drivers to the St. Charles Hotel juts out over the second floor on the corner above the Loft’s Candy Store. Loft’s at one time was owned by City Stores Company, parent company of Maison Blanche, and became the largest candy manufacturer in the world in the 1920s.
I remember when Derby said this, thinking, this explains why the Candy Department at MB was always so good.
The corner got a facelift when it was sold to the Pickwick Club. The sign for the St. Charles Hotel is typical for Canal Street throughout the Twentieth century. The big hotels were all off-Canal. So, to get you to the St. Charles, or the Monteleone, or even to the Holiday Inn on Royal Street, drivers could follow signs for where to turn.
Up the street. Next to the billiard hall is Steven’s, a store for men. You can see the secondary signs advertising Hart, Schaffner and Marx clothing. Additionally, there’s a wall sign saying “Steven’s” on the side.
Continuing down the block, these buildings remain today. The clock at Adler’s is visible towards the end of the 700 block.
Up to the 800 block, the onion spire on the edge of 800 Canal, the original Pickwick Hotel, is visible. In 1935, this was Stein’s Department Store. Leon Fellman’s/Feibleman’s moved up to Baronne and Common in 1931. Gus Mayer purchased 800 Canal after WWII. They demolished the building in 1947 and built a new store there.
Streetcars
The city completed their most recent street improvement program on Canal in 1930. That’s when the Union Sheet Metal light poles, with their fleur-de-lis lighting, appeared. So, this is just five years into their life. There are several arch roof streetcars up Canal. Our venerable 800- and 900-series streetcars dominated the routes at this time.
Radio
Not much of the French Quarter side of the street is visible in this photo. The Maison Blanche building towers over the Audubon Building in the 901 block. The large antenna on top of the MB building is the transmitter for WSMB Radio. WSMB broadcasted from the 13th floor of Maison Blanche’s office wing.
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Tulane and Carrollton in 1947. The photographer stands on Tulane Avenue, looking west. The streetcar tracks curve over to S. Carrollton Avenue here, for the Tulane and St. Charles Belt lines.
By 1964, the location morphed into a Budget Store, as MB Airline took over as the western suburban store.
Pelican Stadium
Home of the New Orleans Pelcans and New Orleans Black Pelicans (Negro League). This photo is from 1951, as work begins on ripping up the streetcar tracks on Tulane Avenue.
Wider shot showing the closure of the New Basin Canal as construction begins on the Pontchartrain Expressway.
Railroads
Illinois Central’s Panama Limited, stopping at the Carollton Station.
The Carrollton Interchangei, 1964. The buildings in the background are Mid-City Baptist Church (left) and Jesuit High School (right).
Four Ways to Support NOLA History Guy
Buy my books! Edward Branley is the author of six books on New Orleans history. They’re available from local booksellers and all the usual online suspects.
Buy me a coffee on Ko-fi dot com. I just love this concept as a way to say thank you/tip creators you enjoy. Our idea of monetization is buying books and having us come to speak. If you see me at a coffee shop, stop and say hi. Otherwise, I’ll raise coffee cup to you if you treat me.
Become a patron. Yes, we’re on Patreon. A lot of creators use the platform for direct monetization, and that’s great for them. We don’t have “exclusive content” for patrons. Still, if you think our history stuff is worth a dollar a month, go join!
The Mercier Building 1885 when it was under construction is the subject of our first Premium tier pocast.
Mercier Building 1885
We came across this photo a few years ago. It’s identified as being from 1906. At that time, Maison Blanche demolished the Mercier Building 1885 to build the 13-story building we all know as the “MB Building.” That building is now the Ritz-Carlton Hotel New Orleans.
Thing is, there were a number of things that didn’t add up about that date. I posted the image with background, and this was my conclusion at the time:
UNO captioned this as “Mercier Building being dismantled, Canal Street, New Orleans,” but the photo actually documents the construction. This photo was taken in 1885, not 1906.
New Orleans Illustrated in Photo Etching (1892), published by James P. Craig
So, at the time, I figured one of the regular “experts” that love to point out my mistakes would “correct” me. Nobody did! Now we unpack the photo, with an 1893 image of the building as comparison.
Buy my books! Edward Branley is the author of six books on New Orleans history. They’re available from local booksellers and all the usual online suspects.
Buy me a coffee on Ko-fi dot com. I just love this concept as a way to say thank you/tip creators you enjoy. Our idea of monetization is buying books and having us come to speak. If you see me at a coffee shop, stop and say hi. Otherwise, I’ll raise coffee cup to you if you treat me.
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Maison Blanche Origins continues with Simon J. Shwartz, who worked in the family business before striking out on his own.
New Orleans Illustrated in Photo Etching (1892), published by James P. Craig
Maison Blanche Origins – Simon J. Shwartz
Continuing the Maison Blanche Origins story of the “Greatest Store South” with the early career of Maison Blanche’s founder, Simon J. Shwartz. Simon worked for his father, primarily in New York City. He brought home innovative retailing ideas.
The youngest of three brothers, Simon worked for his father, Abraham, since he was a young boy. While the “& Son” of A. Shwartz and Son was his older brother, Nathan Issac, Simon backed the family business. Photo is from History of the Jews of Louisiana, 1903.
123, 131, 133 Canal Street
By 1890, A. Shwartz & Son occupied three units in the 701 block of Canal Street. Note the addresses are the “old” format. The City of New Orleans switched to block addressing By 1890, the company expanded the unit on the corner of Canal and Bourbon. They installed an elevator, and opened as a major competitor to the larger stores such as D. H. Holmes, Krauss, and Godchaux’s. The expanded store opened on 6-October-1890. The Daily Picayune reported on it the following day. Note that the store is now “A. Shwartz & Sons,” reflecting Leon and Simon’s entry as partners.
The Fire
Over half of the 701 block of Canal Street went up in flames on 16-February-1892. The fire all but destroyed A. Shwartz & Sons.
Simon had already been working on leasing space in the Mercier Building at 901 Canal Street. He put those plans on hold and worked with his brothers to move the family business up the street. They bought up inventory from a couple of stores going out of business and re-opened at the end of February, 1892. The image at the top of the article shows A. Shwartz & Sons at 901 Canal.
Patriarch Passes
Abraham Shwartz passed away on 8-March-1892.
Four Ways to Support NOLA History Guy
Buy my books! Edward Branley is the author of six books on New Orleans history. They’re available from local booksellers and all the usual online suspects.
Buy me a coffee on Ko-fi dot com. I just love this concept as a way to say thank you/tip creators you enjoy. Our idea of monetization is buying books and having us come to speak. If you see me at a coffee shop, stop and say hi. Otherwise, I’ll raise coffee cup to you if you treat me.
Become a patron. Yes, we’re on Patreon. A lot of creators use the platform for direct monetization, and that’s great for them. We don’t have “exclusive content” for patrons. Still, if you think our history stuff is worth a dollar a month, go join!
Abraham Shwartz and the family store are the origins of Maison Blanche Department Store.
Maison Blanche Origins – Abraham Shwartz
The story of the iconic store at 901 Canal Street begins with the father of the founder. Simon J. Shwartz of MB fame was the youngest son of Abraham Shwartz, a Jewish immigrant to New Orleans. Shwartz partnered with other retailers before opening his own store on Canal Street. That store led to his son moving up the street to start his own place.
Construction of Shushan Airport was part of a larger capital project proposed in 1922. The main component of the package was the seawall. The seawall functioned as a sort of dam along the lake shore. It ran from West End to the Industrial Canal. Construction of the seawall enabled the Orleans Levee Board to drain the water behind the seawall, then develop it. As we discussed in Podcast 51, Winning the War on the Lakefront, much of the reclaimed land became military installations during the run-up to World War II.
25 Chartres Street
Abraham partnered up with his brother-in-law, Simon Kaufman, in Shwartz, Kaufman, & Co., at 25 Chartres Street. This store was in the 100 block of Chartres, just off Canal Street.
161 Canal Street
161 Canal Street – Look for DH Holmes, the 4-story building on the right. Then go three doors up, that’s A. Shwartz & Son. The church on the left is Christ Episcopal, at Canal and Dauphine.
Four Ways to Support NOLA History Guy
Buy my books! Edward Branley is the author of six books on New Orleans history. They’re available from local booksellers and all the usual online suspects.
Buy me a coffee on Ko-fi dot com. I just love this concept as a way to say thank you/tip creators you enjoy. Our idea of monetization is buying books and having us come to speak. If you see me at a coffee shop, stop and say hi. Otherwise, I’ll raise coffee cup to you if you treat me.
Become a patron. Yes, we’re on Patreon. A lot of creators use the platform for direct monetization, and that’s great for them. We don’t have “exclusive content” for patrons. Still, if you think our history stuff is worth a dollar a month, go join!
The first Super Bowl held in New Orleans was Chiefs-Vikings.
Super Bowl IV, 1970
The Kansas City Chiefs came to New Orleans on January 11, 1970, as the champions of the American Football League, to play the National Football League champion Minnesota Vikings.
Maison Blanche Department Stores welcomed fans of both teams with a full-page ad in the Times-Picayune newspaper on Saturday, January 10, 1970: “To all you super-people…a super-welcome to New Orleans’ super-department store…” MB’s stores in 1970 were 901 Canal Street (since 1897), Clearview Shopping Center, Gentilly Woods, Airline, and Westside. The Carrollton store migrated to Airline by now, and Airline wouldn’t be long for the world with Clearview opening in 1969. The second “branch” store, on Frenchmen and Gentilly, migrated to Gentilly Woods Shopping Center. That store would in turn close in 1974, with the opening of The Plaza at Lake Forest shopping mall. Like the other large department stores, MB put out huge displays of New Orleans souvenirs and other local merchandise, tempting visitors to bring home a memory.
MB in the 70s
The store’s logo and branding reflects the late-1960s change to a modern, sans serif typeface. The all-lowercase format remained until the store’s acquisition by Dillard’s in the 1990s. The tagline, “Greatest Store South” continued on from the early 1900s.
Super Bowl IV was the first championship held in New Orleans. The first game was held in Pasadena, California, at the Rose Bowl. The second and third matches were held in Miami, in the Orange Bowl. Fourth was sweet, as the NFL chose the Sugar Bowl. New Orleanians never really called the stadium the “Sugar Bowl.” While the Rose Bowl and the Cotton Bowl are the names of the stadiums, The massive stadium in Uptown New Orleans was Tulane Stadium. It was theirs, after all. New Orleans fit the desires of the NFL, chief of which was someplace relatively warm and snow-free. There was always the chance of rain at Tulane Stadium, of course. That’s why the league insisted that New Orleans build a covered stadium when they awarded the city a franchise. That led to the construction of Da Dome, now branded as Caeser’s Superdome.
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