Tulane Carrollton Maison Blanche – The first store away from Canal Street.
Tulane Carrollton Maison Blanche
Two photos of the corner of Tulane and S. Carrollton, one prior to the opening of Maison Blanche Carrollton and the other as the store’s life was winding down. The strip shopping center at this corner dates back before World War II. After the war, it becomes Tulane Carrollton Maison Blanche, as the department store expanded past 901 Canal Street. As the chain grew, the original Carrollton store moved to up Airline Highway. That store later re-located to Clearview Mall, where it remained until Dillard’s acquired the chain.
Tulane and Carrollton before MB
The earlier photo here shows the strip center with an A&P grocery store. While this photo, from Franck Studios (via HNOC), is undated, the A&P puts it between the construction of the center in 1940 and the closure of the grocery in 1946. Mid City Lanes opened in 1941. The bowling alley operated on the second floor of the lake side of the center. The ground floor contained a Morgan and Lindsey “dime store.” The ground floor, lake side appears to be unoccupied.
Even though the venerable drugstore chain Katz and Besthoff continues to own the hearts of locals, Walgreens opened its first store in the city in 1938. From that first location at 900 Canal Street, the chain branched out into other neighborhoods. Walgreens opened their Mid-City store here at Tulane Carrollton Maison Blanche, in 1941.
Regal Beer leased the roof space above the Walgreens. Their sign, which included a clock, towers over the intersection. The city’s minor-league baseball team, the Pelicans, played in their ballpark across the street. The St. Charles/Tulane Belt streetcar lines turned here, heading up and down Tulane Avenue. Behind the strip center, to the west, Tulane Avenue morphed into Airline Highway (US 61). Airline Highway connected New Orleans with Baton Rouge and other points west.
Maison Blanche on the corner
After World War II, various retail chains in the city were free to implement expansion plans long held in check because of the war. Maison Blanche opened two “suburban” stores in 1947, in Gentilly and here in Mid-City. The store raised the height of the roof on the the A&P section of the strip. They offered shoppers the ground floor as retail space and stored stock on the new second floor.
This newer photo dates to the 1960s. While the changes to the corner around the strip center aren’t visible, they were significant. Pelican Park had been demolished. In its place rose the Fountainbleau Motor Hotel. Streetcar service on the Tulane line ended in 1951. The city ripped up the streetcar tracks and operated buses. With the New Canal now filled in, the Pontchartrain Expressway rose over the corner, leading auto traffic into town and to the Mississippi River Bridge.
MB Carrollton morphed into a “Budget Store” with the opening of MB Airline. The store sold discontinued items, markdowns, returns, etc., at its “Budget Annex,” located behind the main store, at Iberville and Dauphine Streets. When Airline opened, MB expanded its “budget” offerings to Carrollton. In Gentilly, they converted their first store in that neighborhood to a budget location, when the primary store moved to Gentilly Woods Shooping Center.