Re-introducing myself – I tell Stories.
Detroit Publishing Company postcard of Maison Blanche Department Store, 1910
I Tell Stories
I’ve written six books on various aspects of the history of New Orleans. They’re stories ranging from streetcars to department stores to schools to Jazz. I earned a BA in Social Sciences Education from the University of New Orleans in 1980. I taught Social Studies at a local high school for a few years. Teaching History is indeed storytelling. It’s a good bit more, of course, particularly when working to improve students’ reading skills, but the content is stories about things in the past. I moved on from high school, using retail sales as a bridge. Invariably, I came back to telling stories, as an adult education instructor (UNO Metropolitan College), and later moving into the world of corporate training. Everything involved storytelling.
While delivering corporate training, I needed things to stay occupied when out of the classroom. So, in 2003, I pitched a book idea to Arcadia Publishing. Streetcars vanished from Canal Street in New Orleans in 1964. The city planned to bring them back, forty years later. It was a great story to share. Even though many stories exist about the older, senior streetcar line, St. Charles Avenue, Canal Street remained essentially an untold story. Arcadia liked the idea and I wrote the book. Promoting a book means telling stories to get folks to buy it.
St. Alphonsus Church, New Orleans, by Theodore Lilienthal, 1880
After the first book, more storytelling opportunities materialized. I pitched a book about my high school, Brother Martin, in the Gentilly neighborhood of New Orleans. The school’s roots go back to 1869, when the Brothers of the Sacred Heart opened St. Aloysius in the Vieux Carré. Promoting two books opened up more possibilities. I told shorter stories as the “history blogger” for GoNOLA.com, a site sponsored by the New Orleans Tourism and Marketing Corporation, now New Orleans, Incorporated. Monthly exposure led to weekly exposure. Various groups around the area invited me to speak to their membership. I’m particularly flattered that the Friends of the Cabildo’s Tour Guides regularly have me in to talk.
Of course, none of this history stuff, from teaching to writing to speaking, pays quite like corporate computer consulting and training. I lived a double life in this respect. That presented challenges for my LinkedIn Presence.
Ramping up LinkedIn
The “second” St. Charles Hotel, stereo card by Theodore Lilienthal, 1880.
I’ve had a presence on LinkedIn since 2007. While I was a good bit active when developing a client base for YatMedia, my activity diminished after that side of what I do scaled back. The computer work I do rarely involves anything local. I traveled extensively for years, teaching UNIX and Enterprise Storage for international companies. The market for those products and services only touches New Orleans very lightly. So, I flew literally around the world, delivering training. The sales staffs of the companies I’ve taught for did the dirty work. I showed up and taught. I still do, in fact, even though “showing up” now means walking here to my home office and firing up WebEx.
The corporate training landscape changed dramatically around 2016 or so. I remember, during the pandemic, a good friend started a podcast for IT professionals. Jeff interviewed folks, and we talked about how the pandemic changed work habits, etc. I explained that my training workload went “virtual” long before people knew what Zoom was about. Traditional job recruiters didn’t help me, since I work through a training company that contracts me out to computer companies. So, even though I’m self-employed, I don’t present a target for those looking to increase their business using LinkedIn.
It’s fun to include LinkedIn users when I tell stories. The larger the audience, the more people I can interest in buying the books! Still, LinkedIn remained secondary to Twitter and Facebook. Now that those platforms morphed into dumpster fires in many ways, the stability of LinkedIn is appealing.
LSUNO lost the “LS” in the name in 1974
LSUNO gets a name change
Newspaper article from 3-February-1974 reporting on the passage by the Louisiana State University Board of Supervisors of the name change for LSUNO. By an 8-2 vote, the university became the University of New Orleans. The article notes that students and alumni pushed for the name change for years. While LSU in Baton Rouge, the state’s flagship university, received the lion’s share of state funding, many felt that losing the “LS” in the name of the New Orleans campus would help change the branch school’s image. That push came to a head fifteen years after the school’s founding in 1958.
From Naval base to university
Official seal of the University of New Orleans
LSUNO took over the old Naval Air Station New Orleans, when the Navy moved to Belle Chasse. The school addressed the demand for “commuter” programs in the city. Men and women returning from World War II and Korea didn’t want to spend four years at a traditional school. They had jobs and families now. The GI Bill would pay for college, if they could make time for it. LSUNO offered them the opportunity to continue educations interrupted by war. Later, the school provided the same assistance to veterans returning from Vietnam.
In spite of its contributions to the community, the flagship school received most of the largesse. As the years grew on, New Orleans students felt less and less of an affinity for the “…Stately Oaks and Broad Magnolias…” LSU’s alma mater speaks of. They connected with a thriving international city.
Not everyone approved of the name change. Many on the faculty felt there was more to the “LS” than just a name. Louisiana State University was known internationally. Faculty members believed their opportunities for both government and private research funds would decrease without putting the relationship with Baton Rouge up front. The article cites the opposition of Dr. Mary Good to the name change. Dr. Good, a member of the Chemistry Department, was a Boyd Professor, the highest academic rank bestowed by the LSU system. She and a majority of the tenured faculty wanted to maintain the name link.
UNO in 1974
LSUNO cheerleaders pose on the Elysian Fields sign for the lakefront campus in the early 1970s
The students and alumni carried the day. After all, there were more of them than there were faculty, and they voted. State legislators voiced their opinions to the LSU Board, who voted accordingly. Once approved, the first outward sign of the change was when students covered the L and S in the sign at the Elysian Fields entrance of campus. A stone overlay with the UNO logo would come later, and the school’s official seal a few years after that.
Somewhere up in my attic are trophies from the last LSUNO Speech and Debate Tournament for local high schools. The tournament was held the following weekend. While the name change was official, the trophies still said, “LSUNO,” an amusing distinction for us at the time.
Full article below:
UNO celebrated its twentieth anniversary in 1978.
Photo from The Privateer, the University of New Orleans yearbook, documenting the twentieth anniversary celebration of the school’s founding in 1978. In the center is Dr. Homer L. Hitt, UNO’s founding Chancellor. He would retire in the Summer of 1980. To Chancellor Hitt’s right, in the darker suit, is Lt. Governor James “Jimmy” Fitzmorris. To Hitt’s left is James Donelon. Now Louisiana’s Commissioner of Insurance, Donelon, a UNO alum, was a member of the Jefferson Parish Council at the time of this photo.
The students behind the dignitaries are a veritable rogues’ gallery of the school’s Student Government Association. On the left side, the two tall guys are Bernie Cyrus and then-SGA President George Vujnovich. Directly behind Fitzmorris and Hitt is Robert Quasius, SGA Vice-President. Directly behind Hitt and Donelon, with his head turned, is me. I was the director of the SGA’s Legal Aid Program that year, as well as a member of Student Congress from the College of Education. On the far right of the photo is Sal Lejarza, who would be SGA Vice-President the next year.
I’m sure I knew most of the other folks in the photo, but time has blurred my memory. Feel free to point out others in comments!
The state chartered the school as Louisiana State University in New Orleans, in 1958. The “LS” was dropped in 1974, and we’ve been the University of New Orleans ever since. Then-Governor Earl K. Long scored a coup over his biggest rival, Mayor Chep Morrison, with its establishment. Long and Morrison were bitter political enemies. So ugly was this rivalry that Morrison barred the Louisiana State Police from exercising their commissions in Orleans Parish. The tit-for-tat went on for years.
During World War II, the lakefront location that became the university was Naval Air Station New Orleans. The land was owned by the state, and administered by the Orleans Levee District. After the war, the Navy re-located NAS New Orleans to Alvin Callender Field in Bell Chasse. As Naval Aviation implemented jets, noise became an issue. With thousands of men and women using their GI Bill benefits, it made sense to open a satellite campus of LSU in the city.
Governor Long got on board with this idea, because it meant dropping a state-controlled facility in Morrison’s city. That was all the encouragement Long needed. His support of the school is why the library bears his name.
Having graduated from Brother Martin High School, just down the street, in 1976, I started UNO that summer. I joined SGA as a Student Congress member from Junior Division that fall. Such good times.Thanks, Angie, for sharing this photo and memory.
The Brother Martin State Championship football game comes 51 years and a day later.
Brother Brice, SC, Coach Bobby Conlin, and an unidentified news reporter stand by as the 1971 Brother Martin High School Football Team accept the state championship trophy, 10-December-1971
Brother Martin State Championship
There’s lots of hype out there on the current Crusader football team, in the run-up to tonight’s championship game in Da Dome. While the team played in the 1989 state championship, they lost that year. So, the one and only football state championship in the school’s history was 51 years and one day ago. Brother Martin defeated neighborhood rival St. Augustine, 23-0, on 10-December-1971. The teams met at Tad Gormley Stadium that evening. Here’s Brother Neal’s summary of the game:
25,000 filled the horseshoe in City Park for the rematch with the Big Purple. The game wasn’t as close as the regular season finale. Senior end Steve Mallerich set the tone on the first series by sacking QB Keith Pete. Later in the period, Farnet picked off a Pete aerial to set up a [Steve] Treuting TD plunge for a 7-0 lead. [Darryl] Brue kicked a 32-yard field goal on the last play of the half. The second half belonged to the Crimson and Gold as well.
Blindsided by [Ken] Bordelon as he threw, Pete saw another pass picked off, this time by Brue. Seven plays later Treuting scored again for a 17-0 lead. Junior Marc Robert recovered a fumble at the Knight 11 which set up a [Joe] Mattingly four-yard run to complete the eighth shutout of the season, 23-0.
While most of the champion starters graduated in 1972, Juniors Joe Mattingly, Darryl Brue, and Marc Robert returned, leading the 1972 team to a Catholic League district championship.
Head Football Coach Bobby Conlin (center), Dan Conlin, (left), and Emile “Chubby” Marks, 1971.
Head Coach Bobby Conlin, his brother Dan, and Emile “Chubby” Marks shepherded the team through the regular season and playoffs. The offense ran a Bama-style wishbone, and Coach Marks’ defense was simply a brick wall. If you’re ever wondering why the school’s gym is named after the coach who won the school’s only football state championship, it’s because he didn’t start out as the football coach. When Cor Jesu started its football program in 1965, Principal Brother Roland, SC, hired Andy Bourgeois (SA 1956) as the head coach. Bourgeois played on the LSU team that won the national championship in 1958. He was one of the “Chinese Bandits,” immortalized by the Golden Band from Tiger Land. Brother Roland named Bobby Conlin as the Kingsmen’s first basketball coach that year.
When Cor Jesu and St. Aloysius merged in the fall of 1969, Bourgeois moved on. Bobby Conlin moved from head basketball coach and assistant football coach to head football coach. Andy Russo, basketball coach at St. Aloysius, moved to Elysian Fields.
Brother Martin Crusader Band performs at halftime of the state championship football game, 10-December-1971.
Fall of 1971 was the days of the Naval Junior Officer’s Training Corps (NJROTC) band. While Cor Jesu and St. Aloysius both had classic, corps-style uniforms for their respective bands, Brother Mark, SC, opted for the Navy blues for BMHS. NJROTC was a required class for 10-12 grades. So, the band upperclassmen all had the uniform already. It was easy to outfit the freshmen. At halftime for the state game in 1971, Crusader Band took the field in the double-breasted blue coats, trousers, and white combination caps of NJROTC cadets. While the band had a crisp, disciplined presence, they were stiff compared to the high-stepping Purple Knights of the Marching 100.
Then the drum major blew the whistle to start the Crusader Band program. The band opened with a stutter-step march, the kind of thing you’d expect from the Marching 100 or the Human Jukebox. In Navy uniforms. Even eighth-grade me, sitting up there with my gold BMHS sweatshirt and spirit ribbons, was stunned. Now, the band were good musicians, but this was so totally different. Brother Virgil, SC, had us all talking more about the band than the team for a while. The reception from the Purple Knights was mixed. They were both laughing and flattered, knowing that, even though they lost the game, they won halftime.
Located on campus, Loyola Stadium was home to the university’s football team in the 1930s.
Loyola Stadium, 1938. Photographer: Dr. Edward W. Wynne, courtesy Loyola Special Collections.
Night shot of Loyola Stadium at Loyola University, New Orleans, 1938. While the venue takes the name of the school, several photographs identify it as “Joseph Fromherz Stadium.” The venue opened in 1928. This photo–which is stamped on the back with, “Photography by // F. A. // McDaniels // NEW ORLEANS, LA.”–shows what is likely a night practice for the Loyola squad. There’s no crowd or support staff visible. Loyola Stadium was one of the first in the South to host night games.
The end zone clock says, “Courtesy Porter’s.” Porter’s was a menswear store in the CBD. The stadium was demolished at some point after the 1939 football season.
Coupon for discounted reserved seats to the Loyola – Chattanooga football game, 5-Nov-1932.
This article’s inspiration was a coupon printed in the Times-Picayune on 1-November-1932. Maison Blanche sponsored a deal for $1 reserved seat tickets to the Loyola-Chattanooga football game the following Saturday. I post ads from local newspapers to social media during the week, and shared this one. The ads spark conversation and help promote my books. A few people commented that they didn’t know Loyola had a football stadium. So, off to the Loyola archives I went.
Freret and Calhoun
Aerial photo of Loyola Stadium, 1924. Franck Studios courtesy THNOC.
Here’s an aerial photo of the stadium by Franck Studios from 1924. Loyola Stadium stood at the back of the campus, on Freret Street, just off Calhoun. It’s unclear who Loyola is playing here, but the image offers a good view of Freret Street in the 1920s.
Photo of a Loyola football game, 1938. Loyola University Special Collections.
This action photo shows a billboard listing the Loyola football schedule. While it’s dated by the library as 1938, the stadium appears to only be a single-deck. That doesn’t fit with other photos. I’m wondering if this is from a different location.
Loyola discontinued its football program in 1939. The stadium was demolished some time after that. In its place rose the Loyola Field House. The university decided in 1954 that their intercollegiate basketball team needed a better home. So, up went the Field House. While nothing indicates that buildings were demolished to make way for the Field House in 1954, there’s no clear record of what stood on the site between the stadium and the arena.
St. Aloysius Band in 1946 was led by Prof Taverna.
St. Aloysius Band
Photo of the St. Aloysius High School Band, 1946. The band wears a classic corps-style uniform, with grey tunics, white trousers, and Sam Browne belts. The belt design was for military officers and NCOs who carried pistols. The shoulder strap supported the weight of the pistol on the belt. Fortunately, the BOSH didn’t issue pistols to the band, but the look was nonetheless sharpe. The band director, to the left is Joseph “Prof” Taverna. The students in white in the center were the color guard. The two young men on the right held the banner for parades. The drum majors wear bearskins on the left.
One of the distinctions about this photo from earlier years is the drumhead on the bass drum. After the war, high schools transitioned from calling themselves “colleges.” As young people came home from World War II, they took advantage of the Servicemen’s Readjustment Act of 1944, better known as the “G. I. Bill.” One of the program’s benefits was financial assistance for college tuition. The high schools dropped “college” in their names to avoid confusion.
So, the band reflected this change. The drum head says, “St. Aloysius High School – New Orleans, La.” The large, vertical “SAC” is a shout-out to “St. Aloysius College.” The BOSH didn’t want to upset decades of alumni with a major name change. The band smoothed things over a bit.
Joseph “Prof” Taverna in 1931.
The school hired a new band director in 1931, Joseph Taverna. Here’s Brother Neal’s bio of “Prof,” in his History of Crusader Football:
One of the laymen was the new band director: Professor Joseph Taverna. He hailed from Turin, Italy, where he studied at the conservatory. His father was a celebrated composer who was once organist at St. Peter’s in Rome under Pope Leo XIII. Shortly after securing his degree in Turin, young Taverna came to America and settled in New Orleans. Here, “he organized the first boys’ band ever to play in the Crescent City.”
Later he became professor of music at Marion Military Institute in Alabama where he remained until the World War broke out. He led various army bands during the war. After the war, he returned to Marion. “His remarkable success drew the attention of the authorities of Alabama University. Professor Taverna accepted Alabama’s offer to head their music department. Here he trained both the Concert Band and the Military Band, taking the latter twice to the Rose Bowl.”
All that before 1931! While it may seem that taking up the baton at Aloysius was a step down for Prof, it’s not without precedent. Sometimes talented teachers need a step away from the rat race. Since he actually a professor, the honorific stuck. The reference to “laymen” BNG makes is an important one. In 1931, there were only four lay faculty at the school. All the other teachers were brothers. This expanded as the school entered the 1950s, particularly in the athletic department. While there were a lot of well-trained brothers teaching academic subjects, they didn’t coach. So, alumni joined the faculty in those roles. Band was a on-off situation. Prof took care of it for decades. By the late 1960s, Brother Virgil Harris, SC, ran the band program. Brother Virgil retired in 1973, and BMHS has had lay band directors ever since.
Prof Taverna directed a corps-style, Souza-style band. The uniforms matched the style. When Cor Jesu opened, that school opted for a less-military look for their band. Aloysius followed suit, after Prof retired in 1961. The band adopted the Navy uniform when St. Aloysius added an NJROTC unit in 1968.
Prof Taverna had a strong influence on the school’s music program, and the lives of many musicians. To honor his contribution to St. Aloysius and the BOSH, the BMHS band room in the Ridgely Arts Center is named for Prof.
NOTE: Thanks as always to Brother Neal Golden, SC, for his wonderful work documenting the history of the BOSH schools!