The Desire line operated as bus service in 1978.
Inbound NOPSI Flxible New Look bus 325, a Streetbus Named Desire-Florida, crosses Saint Ann Street on Decatur Street. Notice the standee window with a billboard promoting WDSU-TV. May 1978.
New Look buses operated across the city in the 1970s. Their air-conditioning was fantastic. The buses skirted the French Quarter, connecting back-of-town neighborhoods with Canal Street, via N. Rampart and Decatur Streets.
Mid-70s bus rides
I rode a lot of NOPSI buses in the mid-1970s. Living in Metairie and attending high school in Gentilly meant several transfers to get home. As a rule, my bus travel went East to West.
Exam days at Brother Martin High School offered opportunities for exploration. Afternoon or early evening bus rides involved getting to Canal Street and City Park Avenue as quickly as possible. Fisnished at 10am? Different story.
Travel to the CBD
Rides home started at either Gentilly Blvd. or Mirabeau Ave. Carrollton to Esplanade to the Veterans started on Gentilly. Cartier to Lake Vista to Lakeshore started on Mirabeau. Those weren’t the only options, though. With some free time, why not pick up the Canal bus closer to the start of its outbound run?
French Quarter Periphery
Step into one of those New Look buses running on the Elysian Fields line. Drop in a quarter, and ride it in. The bus ran down Elysian Fields Avenue to N. Peters Street. From there, a right-turn onto N. Peters. Then that street merged into Decatur Street, than back out to N. Peters again. End of the line at Canal.
Elysian Fields, Desire, and Franklin, along with a few other lines, skirted the Quarter in the 1970s. This is because the City Council declared that full-sized buses operating in the interior of the Quarter were a bad idea. For generations, streetcars rolled inbound on Royal Street, outbound on Bourbon. Buses followed that route after NOPSI discontinued streetcar operation on all but St. Charles and Canal. While streetcars were noisy and slowed down traffic, they didn’t emit diesel fumes. Buses literally gassed out the neighborhood.
There were other arguments for the restrictions, most notably from the Fire Department. Big vehicles in the Quarter make getting to the scene of a fire all that more difficult. So, when the proposal to alter the routes came up, it seemed reasonable to most. After all, most riders of those lines hung on until Canal, anyway.
Below is a sneak peek of this content!NOPSI 943 departing Canal Station, a month before the Canal line converted to buses. NOPSI 943 departing Canal Station The 1923-vintage arch roof cars operated on the St. Charles and Canal lines in the early 1960s. This photo shows car 943 departing Canal Station on April 24, 1964. NOPSI 943 spent the night on the outdoor track next to the...
Flixible buses that ended the Canal Streetcar.
Aaron Handy III posted this photo a while back:
“Inbound NOPSI Flxible New Look 194, assigned to Canal-Cemeteries, and a piggybacking colleague, both of the 1964 F2D6V-401-1 fleet (194 was next-to-last of the batch), waits at the corner of Canal and Carondelet Streets. May 1975.”
Those green buses are how NOPSI convinced transit riders to give up on the Canal Streetcar. In the late 1950s/early 60s, to get to downtown from Lakeview, you rode the West End bus to City Park Avenue. From there, you transferred to the Canal Streetcar. Hot or cold, rain or shine, you had to switch. In 1962-1963, NOPSI pitched the city and the public with running air-conditioned buses on West End and Canal Blvd. The commuter could board a bus near home and ride in a/c until their downtown stop. No transfer in Mid-City. No sweaty, crowded streetcar. Men in suits and women in stockings arrived ready for work. While there were activists in May of 1964 who tried to stop the conversion, they were way too late to the game. The city approved the plan, most of the ridership agreed, and all the activists could do was sacrifice the Canal line to save St. Charles (their primary goal anyway).
Going home from school
As stated in Aaron’s caption, the 1964 Flixibles were still operating in 1975. That’s when I was at Brother Martin High, 1971-1976. One of the options for getting home was connecting with the Canal Street lines. NOPSI offered the choice of taking the Carrollton line to Canal Street. The other choice was the Broad line to Canal. So, from Broad and Canal or Carrollton and Canal (next to the Manuel’s Hot Tamales stand), we connected outbound.
NOPSI operated three Canal Street lines at the time:
- Cemeteries, which terminated at City Park Avenue.
- Lake Vista (via Canal Blvd), which went up Canal Blvd, along Lakeshore Drive, and terminated at Spanish Fort.
- Lakeshore (via Pontchartrain Blvd), which went up West End Blvd outbound, returning via Pontchartrain Blvd, inbound.
We chose any of the three, since they all passed the connecting corners.
Zoom Talk 2020-03-19
I’ve presented this talk to several groups in the last year or so. With everyone holed up because of Covid-19, I did the talk yesterday (19-March) via Zoom. It’s a bit long, because I was sorting out the use of Zoom, so you’ll need to fast-forward through the first 20 minutes of the talk to get to its actual beginning.
Also, TIL: it’s too long for YouTube. I’ll edit out that first portion and get it up there over the weekend. If you’d like to view it now, the link will let you download the MP4 version.
Riders wait for the Broad line at a bus stop Iroquois Street Gentilly
Bus Stop Iroquois Street Gentilly
Bus stop at Gentilly Blvd. and Iroquois Street, 10-Jun-1946. This Franck Studios photo has a court docket number in the corner. I haven’t looked up why NOPSI lawyers hired their go-to photographers to shoot this location yet.
There wasn’t much in Gentilly, below Franklin Avenue, at this time. In May of 1946, the Southern Baptist Convention upgraded the New Orleans Bible College to a seminary. The increased interest in the school motivated the SBC. They moved the New Orleans Baptist Theological Seminary to its present location, directly across the street from this bus stop, in the 1950s.
The Broad Street line ran across town, from out here in Gentilly to Lowerline Street, uptown. Folks studying at NOBTS and their families at this time took the Broad bus to Franklin Avenue. They transferred to the Gentilly streetcar line, heading inbound, to get downtown. NOPSI discontinued the Gentilly streetcar line in 1957. The Franklin Avenue bus line replaced the streetcars.
The Broad line offered a lot of options to the rider. I used Broad to get from Brother Martin High School back to #themetrys in my high school years.
In 1946, Maison Blanche was still a year from opening their store in Gentilly. The store opened its second location, closer to Elysian Fields, in September, 1947. The store at Tulane and S. Carrollton Avenues followed a few months later. By the 1950s, the Gentilly Woods subdivision grew rapidly. Maison Blanche recognized this. They moved their Gentilly store, from Frenchmen and Gentilly Blvd., to just down the street from NOBTS. MB rode that boom, then moved on to the next boom, New Orleans east. They moved the store to The Plaza at Lake Forest mall in 1974.
Lots of photos of those stores in my book, “Maison Blanche Department Stores” – check it out!