Check out Jeff Rochlin’s Relief Valve Podcast for some interesting conversations.
Relief Valve Podcast
As my friend Jeff Rochlin says in the intro to his Relief Valve Podcast, the start of the second decade of the 21st Century has been sub-optimal. He’s got more free time right now than he’s used to. So, Jeff’s channeled that into the pod. Like many folks who spent most of their careers in IT, Jeff knows a lot of interesting people. Well, except for Episode 4, that guy’s a bit sketchy. Talking about how we cope with the pandemic is certainly a wide subject area. That makes for excellent podcast fodder! Check out the intro to Relief Valve Podcast and hear it from Jeff himself.
A few years ago, Mark Bologna of Beyond Bourbon St invited me on his pod, to talk about the Battle of New Orleans. It was fun, we met up at a local lunch place and had a great chat. Mark has a great setup for mobile podcasting, based around a Zoom H5 digital recorder. The recorder impressed me. So, I bought one to use for my podcast. The mobile rig allowed me to go to the coffee shop early in the morning and record. The trains passing by in the background added character. The folks who left cars running while they ran in, not so much. Still, it’s great, particularly for having two guests.
The pandemic shut down my coffee shop trips. So, like Relief Valve Podcast, I use remote software. Audio-only delivery puts people at ease, and the recording quality is good. Check out the latest ep of Jeff’s pod, you’ll see.
Blowing off steam
Sharing coping mechanisms helps us all, and Jeff does a great job encouraging guests to share their experiences. While straight-tech podcasts often end up as boring nerd-fests, take us geeks away from the geekery and the result is fun. There’s a place in the world for the geekery, mind you, but right now, the personal side is important. Add Relief Valve Podcast to your Podbean, Apple Podcasts, or however you listen. You need the lift in your rotation.
Southern Pacific’s Sunbeam train operated from Houston to Dallas.
Yatmedia and NOLA History Guy
In 2010, we formed partnership and hung out a shingle, doing social media consulting. Things evolved over time. Now, Yatmedia is wholly-owned by me. So, it makes sense to leverage the success of NOLA History Guy with the social media consulting.
Yatmedia’s mission is to build real-world community through solid social media strategies. The firm offers a wide range of services to clients, from training to fully-managed social media.
Adding History to the mix
Communities don’t just pop up out of thin air. Neighborhoods draw on their history. They grow because they remember their roots. NOLA History Guy reminds folks of those roots. Folks buy the history books because they want to look back. They read about the past. Looking at photos ties past to present.
NOLA History Guy writes and speaks about neighborhoods in New Orleans. Yatmedia taps that knowledge to build community. A client with a great business idea comes to Yatmedia to develop a presence on Facebook. We know what works. The history stuff is part of the Yatmedia portfolio. We’ve identified the groups and pages that are best for New Orleans history content. Sharing the right photo in the right place builds the following. The following buy books.
Add NOLA History Guy to your social media strategy
So, Yatmedia applies what works for selling history books to your business. We research more than what directly sells a product. Because we’re good at it, clients get the things that build community. So, Yatmedia knows how to go beyond Google and Facebook ads. We develop content to grow your community.
We love teaching. Watching business owners discover the roots of their business, their community boosts our spirits. Because The best promotions come from within, our philosophy is to teach. Our company gives you the tools you need to craft that content.
No #TrainThursday today
Yatmedia – Social Media for Social Justice
Because we wanted to talk about social media, #TrainThursday took a backseat this week. We’ve got a couple of things in the pipeline for January, though, so stay tuned.
In the meantime, this is a photo of the Sunbeam, which ran between Houston and Dallas. The Texas and New Orleans Railroad operated the Sunbeam. The train offered “heavyweight” service in the 1920s and early 1930s. So, in 1937, the Sumbeam operated “streamliner” equipment. The trains bore the Southern Pacific “Daylight” color livery.