Patreon History offers a path for supporting NOLA History Guy.
Tomorrow begins a new dynamic for NOLA History Guy, Patreon History! We’ll make a post a day available for subscribers only. Subscriptions will be one dollar (US$1) per month. I’ve had a Patreon account for a few years now, but never really structured it. That changes tomorrow!
There are a few reasons why Patreon History makes sense for me.
It’s popular. Patreon went through a few different phases. Startup, place to monetize sex work via photos and video, creative writing. Going into 2021, there are a number of very popular blogs and podcasts delivered via Patreon.
Patreon’s been around for a while. The platform is well beyond startup. The business model has shaken out. Blogs and podcasts across the spectrum use the platform to monetize their work.
WordPress Integration. It’s easy for me to link Patreon to my existing blogs. The reader/listener doesn’t have to use the Patreon site. They can enjoy my content on the existing blogs.
How it’s going to work
Logo for the 1811 Kid Ory Historic House in Laplace, LA. A photo of Kid Ory is one coming up in January.
I post one to three photos/images a day to social media. In 2021, one post gets monetized. You’ll have to subscribe to my Patreon to read the article accompanying that post.
So, the technical side: I set Patreon to show the first 100-ish words of a post. While the full article is behind the “wall,” the photo displays. You see the preview. You get this now, when I post to Twitter and Instagram. That remains the same. What you get for your support is the full article.
Rabbit holes and deep dives
I enjoy posting images to social media. They spark conversation. We fall down rabbit holes on some oddball subjects. Those rabbit holes often become 1000+ articles on the blog. That continues with Patreon History. Everyone sees the “featured image” and the first paragraph or so. Subscribers see those articles in their entirety.
Sometimes a rabbit hole turns into a “deep dive.” Subscribers get those 2000+ word articles. I’m also starting a substack for long-form articles. Those get cross-posted to both platforms.
Podcasts for Patreon Histoy
NOLA History Guy Podcast goes to twice a month, starting tomorrow. One episode stays outside the “wall,” the other goes behind it, for subscribers. The model for this changes from the posts. I set podcasts so that anyone who has ever donated to the Patreon account sees them. That means, if you donated a dollar three years ago, you get the podcasts. If you sign up for January and cancel in February, you get them. We’ll be soliciting sponsors for the podcast as well.
A number of pods use the two-ep-per-month model. Some require a Patreon subscription level of $5/month. So, if you listen to three of these, you’re putting up $180/year. That’s not what we want. Maybe we’ll add “premium” content in the future. For now, if you give us a dollar, we’re good.
Years ago, I split up my multiple social media personalities. A friend fussed at the mix of food porn and politics in @YatPundit. So, I started a second account on Da Twittah, @YatCuisine. That became two blogs. Add the history blog to that. NOLA History Guy grew out of my streetcar blog. It absorbed the streetcar stuff. The other subjects continued in separate spaces.
NOLA History Guy – All. The. History. Along with the podcasts.
YatPundit – rants, politics, local stuff.
YatCuisine – Da food!
Eloquent Profanity (at ebranley dot com) – Fiction, verse, personal logs.
Content on each blog/site goes Patreon in 2021. Like the history blog, the others present both open and subscriber posts. YatPundit’s Pub podcast remains open.
The ultimate goal
I’m not looking to get rich by expanding Patreon History. The ultimate goal here is to raise a steady stream from supporters to a) pay Lady Duchess of the Red Pen (my editor, Dara Rochlin) and b) hire a proper producer for the podcast. If I can get a minimum of $300/month of support, that can happen.
NOLA History Guy’s new connection to the Bayou Brief
I’m pleased to announce that I’m accepting a position with the Bayou Brief. Lamar’s dubbed me, Creative Content and Social Media Director.
I’ll be taking the lead on the publication’s social media presence. My main work is behind the scenes on improving the website’s reach in the Dark Arts of SEO. I’ll also be writing a bit for BB. We’ll be queuing up articles from NOLA History Guy and YatCuisine for initial publication on Bayou Brief.
NonProfit Journalism for Louisiana
It’s been two years now since Lamar White, Jr., founded Bayou Brief. It’s mission is simple, to be a nonprofit publication covering various newsworthy topics in Louisiana. BB produces serious work by serious writers. Lamar covers political stories at all levels, local, state, and national. Sue Lincoln writes on state government, particularly the Louisiana Legislature. Others offer content, both political and cultural, on a freelance basis.
Lamar will tell you, he’s a writer, not a marketer or a website person. Cayman Clevenger handles the business side of the operation, and we’ve got a website manager/webmaster. I’m not much of a marketer, but I’ve had some success with personal branding that I plan to bring to the team. The big thing now is, Bayou Brief is a good product that more people need to know about.
Social Media – Amplifying Bayou Brief
We have a presence on Twitter (@BayouBrief). On Facebook, we have a Bayou Brief Page and Group. So, Facebook’s current push is to keep people in groups. We’re targeting that. The Bayou Brief Group is growing, and we expect good/fun things from the members. What’s the difference? A Facebook “page” is the landing page/point for an organization/business/author/personality. Posts from followers of a page get shunted aside, allowing the owner to focus on branding. A “group” is a classic discussion forum. Members post and comment as they see fit. We moderate posts on our group, based on the rule, “Be nice or leave!” – otherwise, come talk.
We also have an Instagram presence, BayouBrief. Since Lamar, Cayman and I all have a certain disdain for memes, we’re going to have to see where IG goes for us.
The big thing now is that we’re working daily to amplify the publication’s presence and reach. Our content is good. We want more people to read it.
S. Carrollton Avenue bridge over the New Basin Canal. It was demolished when the canal was filled in, late 1940s.
As Creative Content Director, I’ll be the gatekeeper for pitches that aren’t hard news/politics. So, until now, “creative content” meant BB published non-political articles folks pitched to Lamar and filled in the gaps between the Serious Things that he and Sue Lincoln write. It’s been great stuff, like our recent story on the history of the shrimp cocktail. I’ll be writing pieces that I’d otherwise share on NOLA History Guy. We plan to get back to regular book reviews. Cayman and I will write food-related articles, on anything from burgers and pizza to the cuisine that shapes and defines the local scene. It’s time to bring the YatCuisine brand over to Bayou Brief.
Briefly Speaking – Bayou Brief Podcast
I’m also kicking Lamar’s butt about a regular podcasting schedule; we’re working out the format now. I’m thinking twice a month for now, expanding to weekly by the end of the year. Got ideas for segments? Let me know.
Food/Dining/Drinking/Cooking for nonprofit journalism
Menu from Lenfant’s on Canal Blvd, 1940s.
The YatCuisine brand is also coming to Bayou Brief. While we’re working out the permanent format, we’ll offer podcast content.
Bayou Brief food collab
This will be a collaborative effort, since we want to reach out beyond metro New Orleans. Pitch us restaurant reviews and items, particularly in other parts of the state.
Sports on Bayou Brief
Pelicans manager Jimmy Brown with two Loyola players, Moon Landrieu (l), and Larry Lassalle, 1948. From Baseball in New Orleans by S. Derby Gisclair.
We’re going to work on this. Initially, I want to bring in some of the local sports folks for the podcast. There are a lot of writers in town who are currently underemployed. So, maybe we can help each other out as we develop this. We’re nonprofit journalism, but we want to talk about Da Saints, Pelicans, other teams statewide. Dem Tigers. Also, our National Teams, and I guarantee I’ll sneak an Arsenal column in there at some point.
St. John’s Eve on Magnolia Bridge
Clearly there’s more to Louisiana than what I’ve mentioned. Got an idea I haven’t mentioned here? Pitch it. Got something you think merits our attention, but you’re not a writer? Let me know.
Let’s have some fun!
I’m not doing things that aren’t fun. Therefore, I’m also following old, sage wisdom, that one should surround oneself with people smarter than you. #TeamBayouBrief is an exciting bunch, and we’re looking forward to expanding our offerings to you, the readers.
Because of the uncertainty surrounding The Advocate’s nuking of the Times-Picayune, I’ve created a new food/beverage/dining/culture group on the Book of Face. We don’t know what’s going to happen to the T-P’s “Where NOLA Eats” group, since The Advocate’s social media presence is so abysmal. If you’re active on this platform, check the group out.
|Public group · 532 members
|Discussion of all aspects of New Orleans food and drink: cooking, dining, restaurants, etc.
GROUP RULES: Be Nice Or Leave!
1. What topics would you like to NOLA History Guy podcasts on?
2. I’m expanding the pod to include interviews. Suggestions?
3. I do a “YatBooks” podcast, and history books are certainly fair game. Any suggestions?