Railroad enticements in 1924 included Asheville, NC and Cincinnati.
A few ads from the Times-Picayune, 13-August-1924. These railroad enticements appealed to New Orleanians wrestling with the dog days of summer. The Louisville and Nashville advertised sleeper service to Asheville, NC, and the Southern Railway System ran trains to Cincinnati. The L&N trains departed New Orleans from their depot at Canal Street by the river. Southern Railway trains operated from Terminal Station at Canal and Basin Streets. Both railroads (as well as most of the others) maintained ticket offices on the ground floor of the St. Charles Hotel. The photo is of the L&N’s “Pan American” train, which ran from New Orleans to Cincinnati.
“The temperature at this famous vacation land is delightfully cool and invigorating. Get some mountain air into your lungs, and come back to the South benefited by your vacation.”
L&N offered sleeper car service from New Orleans to Asheville. The trains left New Orleans at 8:30am, arriving the next morning.
“Are Railroad Rates Too High?” – L&N addressed the concerns of the various businesses they serviced. The railroads moved goods across the country in the 1920s. The dominance of trucking and the Interstate highway system did not come until the 1950s. “Cold facts and not wild fancies are shown by the figures here presented.”
While the L&N’s railroad enticements were to the cool mountain air, Southern advertised service to the cities. Two drains daily in 1924, leaving New Orleans at 8:30am and 8:10pm. The day train reached Birmingham, AL, by 6:55pm that evening, and Cincinnati at 9:30am the next morning. The evening train reached Birmingham for breakfast, terminating at Cincinnati at 8:55pm.
Unlike the Pan American’s all-sleeper service on the L&N, Southern Railway offered service via Pullman Sleeping Cars and standard coaches. That enabled the railroad to offer comfort as well as economy fares. Trains included dining cars.
Mules NO&CRR transition took place in the 1840s.
Continuing the New Orleans & Carrollton Railroad Story
I spoke to the Friends of the Cabildo Tour Guides at their monthly meeting this past Monday. They had me in to discuss the origins of the NO&CRR (New Orleans & Carrollton Railroad), which evolved into the St. Charles Avenue streetcar line. I’ll be presenting the talk via blog posts here. We discussed the origins of the line, now we move to the transition to mules from steam power.
While steam power made sense to the management of the New Orleans and Carrollton Railroad, residents along the Carrollton Line (which later became the St. Charles Avenue Line) grew unhappy. Steam trains are noisy and smokey. As New Orleans annexed what is now the Garden District, more people built fine houses close to the line.City officials pressured the railroad to abandon steam engines. Mules NO&CRR began in the 1840s.
Mules on the line
Naiads and Napoleon, 1860. Lilienthal photo, halfway point for Mules NO&CRR
Theodore Lilienthal photo of Naiads and Napoleon Avenues, 1860. The railroad built their facilities for the Carrollton line here. The intersection was more-or-less half-way between the CBD and the city of Carrollton.
St. Charles and Napoleon Avenues in 1948. Compare the difference with 1860.
Section from the Robinson Atlas, 1883, showing streetcar tracks around St. Charles and Napoleon Avenues. The half-way facilities for the railroad expanded over the twenty years since the Lilienthal photo. The black dot on St. Charles is a turntable. If you’ve been to San Francisco, you’ve seen this type of turntable. Here, the driver leads the mule out of the barn, placing the car on the turntable. He then walked the mule around, lining up with the track on the street, and off they went.
The building on the right housed the streetcars and the mules. Superior Seafood and Fat Harry’s stand there now. The buildings on the left (lake) side of St. Charles are now the Lower School for the Academy of the Sacred Heart.
Downtown on the line
The corner of St. Charles and Canal Streets in 1850. Notice there are NO streetcar tracks! That’s because the Carrollton line continued to use Baronne Street. While the steam trains terminated at Poydras and Baronne, the streetcars went all the way to Canal Street. The drivers turned around on a turntable on Baronne.
So, there were no streetcars yet on either St. Charles or Canal. The Canal line opened in 1861. The lighter-colored building in the background of this illustration is the first incarnation of the St. Charles Hotel. This building burned down in 1851. The second incarnation opened in 1853.
This 1856 map shows downtown New Orleans (CBD) in 1856. The streetcars came down Naiads to Tivoli Circle. Like the modern line, they curved around to Delord Street, now Howard Avenue. Unlike the modern line, the Carrollton line went up to Baronne, then turned right. Baronne Street had two tracks with a turntable to change direction.
The railroad purchased and operated “Bob-Tail” streetcars from the Stephenson Car Company, from the 1850s until the line electrified in 1893. The driver attached the mule to the right side of the car in this photograph. The single-truck design made for a less-than-smooth ride. Still, the cars were as good as it got for the time.
While the bob-tails did most of the work on the line, the railroad experimented with alternatives. After the Southern Rebellion, PGT Beauregard returned to New Orleans. The railroad employed him as president in the 1870s. Being an engineer, Beauregard entertained a number of different ideas for streetcars. This car used canisters of ammonia gas to propel the car. This drawing is by Alfred Waud. It includes a small drawing of a white woman, and another of a black woman, along with Gus.
The Lamm Thermo-Specific locomotive operated on the line in 1874. The engine’s “fireless” design enabled quiet operation. So, the engine carried a large bottle/canister containing compressed air, steam. The engineer released the steam and the engine moved forward. The Lamm engines pulled 1-2 bobtail cars. The railroad discontinued operations of the Lamms, because of having tor re-charge the canisters.
To Be Continued…
We’ll move on to electrification next time.
Unpacking Homer E. Turner’s Canal Street at Night painting offers interesting details.
Turner’s Canal Street at Night
Painting, “Canal Street at Night” by Homer E. Turner, 1950. The artists stands in the neutral ground of Canal Street at N. Rampart. Turner looks up Canal, towards the lake. Released from the restrictions of the war, neon signs dominate the street. While there are numerous color photos from the period, this painting is so detailed, it’s not surprising that casual viewers take it for a photograph, maybe on a rainy evening where the camera lens was a bit misty.
Homer E. Turner
Born in 1898, Turner painted New Orleans scenes from 1938 to 1950. The landmarks captured in this painting place it at the end of that period. He died in 1981. The New Orleans Art League, an offshoot of the Arts and Crafts Club of New Orleans. took notice of Turner’s work and exhibited his paintings. The League featured visiting artists in shows at their gallery 630 Toulouse Street. They also held annual exhibitions at the Delgado Museum of Art (now the New Orleans Museum of Art).
Canal Street, 1950
Turner captures Canal Street, above Rampart. The established retail stores in the city stood in blocks closer to the river. Starting with Godchaux’s in the 501 block, shopping came to an end in with Maison Blanche in the 901. j
That changed in the first half of the 20th Century. Leon Fellman, bought the houses in the 1201 block of Canal in the late 1890s. He built a new store building there and leased it to the Krauss Brothers. By 1908, Southern Railway moved their passenger terminal to Canal and Basin Streets, next to Krauss. Move theaters, such as the Saenger, Loews, and Joy, popped up. While not physically on Canal Street, the Roosevelt Hotel, (originally the Grunewald) towered over Canal.
Turn on the lights
Nighttime changed the vibe of Canal Street. The stores closed around 6pm daily. So, nobody ran downtown to pick up something in the evening. Streetcars carried workers and shoppers alike to the residential sections of the city. By dusk, signs on Canal Street enticed riders and drivers with things other than shopping. Some signs were practical in nature, such as The Roosevelt’s, directing drivers to turn onto Baronne Street and the hotel’s entrance.Other hotels, such as the Hotel New Orleans (now the Vinache) and the Jung, made sure visitors and taxi drivers knew where they were going. So, advertisers presented large neon clocks to those on the street. They kept people looking up. Additionally, the marquees of the theaters proclaimed what was playing that evening, and you didn’t want to be late.
Food and beverage products used neon, enticing passersby to eat Blue Plate products, such as mayonnaise and coffee. Then there was Three Feathers, a popular blended American whiskey. You might
It was not uncommon for stores to light up the night in front of their main entrances. The one prominent exception to this on Canal Street was Maison Blanche. So, its thirteen-story building (behind the artist in this painting) stood large without illumination.
After the rain
Turner shows the streetcar tracks in the center of Canal Street as if it’s just rained. The neon reflects on the concrete. the rows of fleur-de-lis lamposts reflect as well. That rain was likely welcomed by diners and moviegoers waling the street in its aftermath.
New Orleans offered great options for Dining, Dancing, Entertainment in 1978.
Dining, Dancing, Entertainment.
Summertime in New Orleans in the 1970s offered a wide variety of going-out options, from dining to live music, to a night at Da Beach. Begue’s at the Royal Sonesta Hotel offered a different spread on the lunch buffet daily. We would go on Thursdays, when it was the big seafood buffet (above).
Vincenzo’s, 3000 Severn, in #themetrys tempted folks into their world “of Good Food, of Good Drinks, of Great Entertainment.” Creole-Italian food, a solid bar and a good wine list, and a piano man for live music, five days a week. The location is the strip mall next to Breaux Mart on Severn. It’s now boutiques and a Hallmark store.
The Monteleone Hotel on Royal Street presented “Steaks Unlimited” as one of their restaurants. The Sunday Brunch at the hotel featured breakfast food and Creole classics. While some brunch spreads provided the bare minimum for guests who didn’t want to venture out, The Monteleone competed for locals coming into town for a day of sightseeing.
Dancing and Live Music
Disco Dancing at Da Beach (top)! A night out riding the Zephyr and the “Ragin Cajun” roller coasters required fashion choices other than nice clubbing clothes. Still, 1978 was peak disco. So, the amusement park turned the main stage (more-or-less in the center of the midway) into an outdoor disco, Monday thru Friday nights. On Saturdays and Sundays, Da Beach held a “Gong Show.” Local radio DJs emceed these crazy talent shows.
For a show/club experience, The Front Page featured a classic two-shows-a-night band/review. Tommy Cook and the Platters entertained at the Fat City club the week of 13-18 June, 1978. No cover, weeknights and Sundays.
Not interested in sweating out at Da Beach? Tulane’s Summer Lyric Theater presented three musicals in the Summer of 1978. Theater enthusiasts turned out at Dixon Hall on the Uptown campus for “Girl Crazy,” “Die Fledermaus,” and “Camelot.” Tulane’s Summer Lyric Theater is still going strong in 2022.
New Orleans entertained itself nicely during the Oil Boom of the late 1970s. As Boom turned into Bust, we began to re-invent ourselves, offering tourist-oriented attractions on a larger scale.
The Sheraton Charles Hotel was the last incarnation of the venerable hotel.
Sheraton Charles Hotel
Ad for the Sheraton Charles Hotel, May 7, 1973. The Sheraton chain bought the hotel in 1965. They re-branded the property, “Sheraton-Charles,” enticing tourists with its proximity to the French Quarter:
Sheraton Gives you modern comfort in an Old World atmosphere, one block from the famous French Quarter
And check those prices! Single rooms $18-$22.
The ad shows an illustration of the third incarnation of the hotel. The summer of 1973 was its last tourist season. The owner, Louis J. Roussel, Jr., demolished the building in 1974. the location became the Place St. Charles office building in 1984.
St. Charles the third
The St. Charles Hotel’s third incarnation, 1940s
Over the decades, the ground-floor storefront shops of the St. Charles Hotel housed ticket offices for railroad and steamboat companies. While some companies operated their own services. others engaged ticket agents. These were the predecessors of travel agencies. All a traveler staying at the St. Charles had to do was go downstairs to the street, find the, say, L&N or Southern Pacific office, and make any changes necessary to their itinerary. Over time, the airlines opened ticket offices, as the railroads migrated over to Union Passenger Terminal, when it opened in 1954. The offices morphed into pick-up points over time. Travelers used the telephone to call, then come get the physical tickets when they were ready. By the time of this 1973 ad, a concierge in the hotel lobby booked travel for guests. Travel agents acquired access to airline and railroad computer systems. They booked and printed out documents for almost all carriers.
The first incarnation of the St. Charles Hotel opened in the 200 block of St. Charles Street in 1837. That building burned in 1851. The second incarnation opened in 1853. It too burned, in 1894. This building dates from 1896. So, while many New Orleanians mourned the loss of the St. Charles/Sheraton-Charles, Sheraton moved to Canal Street. Their 49-story hotel at 500 Canal Street opened in 1982.
Sheraton, as part of the Starwood Group, later merged with Mariott Hotels. So, the ownership of the two towering hotels on either side of Canal Street are essentially the same.
Canal Street 1960 featured Hitchcock at the movies.
Canal Street 1960.
Unpacking a photo from “N.O.L.A. – New Orleans Long Ago” on Facebook. This color shot features the 1101 to 901 blocks of Canal Street. The photographer (unidentified) stands across the 140′ street. the angle indicates they’re at Elk Place. A green arch roof streetcar travels inbound, on the Canal line. A second streetcar travels outbound, a block down the street. The marquee of the Saenger features Alfred Hitchcock’s “Psycho.” Woolworth’s at N. Rampart Street, the Audubon Building, and Maison Blanche Department Store are visible, along with numerous billboards and other advertising.
While this photo is undated, the marquee of the Saenger Theater tells us it’s from the Summer of 1960. Paramount and Hitchcock released “Psycho” nationwide at the end of June. An interesting tidbit about the film: it was the first movie released in the United States with a “no late admission” policy. While Paramount opposed the notion, it turned out that moviegoers lined up well in advance to see the film.
Like other movie houses in New Orleans in 1960, the Saenger observed Jim Crow laws and restrictions. The theater operated the balcony separately from the rest of the building. They walled off the balcony as a “colored” theater, the Saenger Orleans. The theater merged back to one after the passage of the Civil Rights Act of 1964.
The Rubenstein’s store, on the Sanger’s corner at Canal and N. Rampart, was not connected to Rubenstein Brothers, the venerable men’s store still at Canal and St. Charles Avenue. This Rubenstein’s was part of a chain of women’s stores. They later moved to the 1000 block. That corner storefront of the theater became a Popeyes in the 1980s.
F. W. Woolworth Co.
Woolworth’s operated one of its two Canal Street stores on the other side of N. Rampart. This location became a nexus for Civil Rights protests just two years after this photo. As in other cities, protesters focused on the Woolworth’s lunch counter. While there were no major incidents, Civil Rights leaders, most notably the Rev. Avery Alexander, led pickets and protests on Canal Street.
Woolworth’s closed the store in the 1990s. The building remained vacant until 2011. Developer Mohan Kailas acquired the store. He demolished the building (which stood on the corner since the 1930s). Kailas partnered with Hard Rock Cafe to build a hotel on the site. In 2019, construction failures caused the development to collapse, killing three.
The 901 block of Canal Street stands as it has since 1910. The Audubon Building was an office building at the corner of Canal and Burgundy streets. It was later converted into a hotel, The Saint. Next is the S. H. Kress store, then Maison Blanche Department Store. MB the store occupied the first five floors. The upper floors were leased as office space. WSMB radio stood atop the building, on the thirteenth floor.
A 1923-vintage arch roof streetcar heads inbound on Canal Street. It approaches the corner of Canal and Rampart streets. I can’t make out its number – if you can, let me know! New Orleans Public Service, Incorporated (NOPSI) operated the transit system in New Orleans at the time.
The “beautification project” of 1958 cut back the number of streetcar tracks on Canal from four to two. Streetcar lines heading inbound to Canal Street used the outside tracks to turn around and return to their origin points. By the late 1950s, the only remaining streetcar lines were Canal and St. Charles. So, since those turn-arounds were no longer necessary, the city cut down the size of the neutral ground. Additionally, they increased the number of auto lanes in the downtown section of Canal. planters and palm trees appeared as part of the project. By the summer of 1960, the palm trees survived a couple of winters.