Krauss Discount Shoes 1955

Krauss Discount Shoes 1955

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Krauss discount shoes, a staple of the department store. Krauss discount shoes Ad in the Times-Picayune, 27-March-1955, for Krauss Department Store. Krauss announced a new "Discount Shoe Department" here, in a Sunday edition of Da Paper. While I usually prefer to make blog posts that focus on images, maps, etc., there are times when a newspaper ad reveals a lot...
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NOPSI 801 1953 #StreetcarSaturday

NOPSI 801 1953 #StreetcarSaturday

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NOPSI 801 outbound to the Cemeteries in the Spring of 1953. NOPSI 801 Our friend Aaron Handy III brings us a Canal Street photo with a bit to unpack! Here's Aaron's caption from the Facebook group, Vintage New Orleans Transit: NOPSI Perley car 801, assigned to Tulane Belt, passes Krauss on Canal Street as she heads outbound for the cemeteries...
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Krauss Sugar Bowl 1955 #KraussFriday

Krauss Sugar Bowl 1955 #KraussFriday

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Krauss Sugar Bowl 1955 presented store ads for all sports. Krauss Sugar Bowl 1955 Undated photo of a display at Krauss Department Store, December, 1954 to January, 1955. The display presented equipment and memorabilia from the various schools participating in the Sugar Bowl events. The sign at the bottom says, "Whatever your sport, you'll find 'Top Flite" EQUIPMENT -- in...
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Hugo Kahn City Council Proclamation

Hugo Kahn City Council Proclamation

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Hugo Kahn City Council Proclamation recognized the President of the Krauss Corporation. Hugo Kahn City Council Proclamation In the waning days of Krauss Department Store, appreciations and tributes poured into the store. Mr. Hugo Kahn, President of the Krauss Corporation, accepted most of these on behalf of the store. The New Orleans City Council went one step further, recognizing Hugo...
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Zoom Talk 2020-03-19 – Golden Age of Canal Street

Zoom Talk 2020-03-19 – Golden Age of Canal Street

Zoom Talk 2020-03-19

Zoom Talk 2020-03-19

https://www.dropbox.com/s/e0mrfn3mftjm4dz/zoom_0.mp4?dl=0

I’ve presented this talk to several groups in the last year or so. With everyone holed up because of Covid-19, I did the talk yesterday (19-March) via Zoom. It’s a bit long, because I was sorting out the use of Zoom, so you’ll need to fast-forward through the first 20 minutes of the talk to get to its actual beginning.

Also, TIL: it’s too long for YouTube. I’ll edit out that first portion and get it up there over the weekend. If you’d like to view it now, the link will let you download the MP4 version.

Enjoy!

 

Krauss Service Building along Basin Street, 1951

Krauss Service Building along Basin Street, 1951

The Krauss Service Building more than doubled the size of the Canal Street favorite.

krauss service building

Service Building, Krauss Department Store, under construction in 1951. (Franck Studios photo courtesy HNOC)

Krauss Service Building 1951

When Leon Fellman built the storefront that became Krauss Department Store, the original two-story building didn’t extend even half-way back in the 1201 block. The store’s first expansion opened in 1911. The Krauss brothers bought the rest of the block over the years. The 1201 block of Canal Street is bounded by Canal, Crozat, Iberville, and Basin Streets. The store occupied the entire block by 1927.

Leon Heymann was Thekla Krauss’ husband. The Krauss brothers turned over day-to-day management of the store to Heymann in 1920. After acquiring the 1201 Canal city block, he turned his attention to the block behind the store. By 1939, Heymann purchased the second block, bounded by Iberville, Crozat, Bienville and Basin Streets.

Planning the Service Building

Krauss Service Building

Detail of the 1951 service building photo, showing the sign listing the companies that worked on the project.

In 1940, Heymann tasked his son, Jimmy and son-in-law, Leon Wolf, with the responsibility of planning out the expansion of Krauss. Jimmy Heymann and Wolf traveled to cities in the American midwest, looking at how department stores provided electricity and air conditioning to their sales floors. The pair returned to Canal Street, ready to hire an architect and contractor. The project ran into a major obstacle in 1941, World War II. The Krauss Company were strong supporters of the war effort. They put the expansion on hold.

Leon Heymann waited on the project, due to the post-war economy. He wanted things to settle down. Also, technology evolved in the ten years since Wolf and Jimmy Heymann developed their plans. So, the company hired the architectural firm of Favrot, Reed, Mathes & Bergman to update the project. R.P. Farnsworth & Co., General Contractors, turned those plans into a five-story expansion.

Connecting the buildings

This photo, taken on 26-Feb-1951, by Franck-Bertacci Studios, shows the progress of the project. The scaffolding on the left side covers part of the four-story connecter between the buildings. So, Iberville Street remained clear at the ground level. The multi-story connector allowed the store to move utilities and air-conditioning to the service building. Furthermore, he connector carried power and airflow back to the main store. Additionally, tockrooms re-located from the front building to the back.

The Service Building increased the retail floor space of Krauss by 90%.