Krauss Department Store 1910 – the first expansion of the 1903 building.
Rendering of the first expansion to Krauss Department Store.
Krauss Department Store 1910
Leon Fellman built the two-story building at Canal and Basin Streets in 1902. He leased it to the Krauss brothers. They opened “a veritable trade palace” that operated until 1997.
The first expansion
Krauss outgrew the original, two-story building quickly. By 1910, the brothers looked to expand. They acquired the property behind the original store and planned a five-story expansion. The New Orleans Times-Democrat reported on 20-March-1910 that:
Piledriving has begun for the handsome annex to the department store of the Krauss Company, Ltd., Canal and Basin Streets, and the work here is being pushed rapidly forward. The five-story annex to the existing building will afford the department store additional room for its rapidly growing business. It has been found absolutely necessary and will be occupied as soon as the contractor can turn it over to the company.
The Krauss brothers were savvy merchants. Their connections to the garment and retail industries in New York afforded them many opportunities to buy lots of merchandise at low costs. For example, Krauss would get word of a fire in a garment factory. Maybe five to ten percent of the merchandise received smoke damage. The factory dumped the entire lot at a cheap price. Krauss picked up those lots. The New Orleans shoppers were not aware of these New York fires!
As the store’s popularity grew, opportunities increased. Growing the floor space of Krauss Department Store 1910 meant hiring more staff. Clerks and buyers from other stores jumped to Krauss. They worked hard for the family-owned business, many remaining with the company for decades.
This expansion of the store opened in 1911, three years after the Southern Railway passenger terminal opened. Two more additions followed. The store grew all the way to Iberville Street, filling the block. In 1952, Krauss built a second building in the block behind the main store. They moved stockrooms and physical plant facilities to that building. This created more retail floor space for customers.
Buy the book!
Krauss – The New Orleans Value Store, by Edward J. Branley.
Streetcars Canals Baseball in Mid-City New Orleans
Heinemann Park, 1915
Streetcars, Canals, Baseball!
In one of our podcast conversations with Derby Gisclair, we discussed aerial photos of Heinemann Park/Pelican Stadium. Derby explains the neighborhood around the stadium used by the Pelicans baseball club. While Heinemann Park wasn’t the first ballpark used by the AA-club, it was their home for most of their tenure.
This 1915 photo is amazing. It shows a football field, chalked out over the outfield, and a racing oval behind the fence. Derby suspects the racing oval dates from the amusement park the stadium replaced.
City Park Avenue to Tulane Avenue
Aerial view of the New Canal, running out to Lake Pontchartrain at the top, 1915
The Pelicans played ball at Crescent City Park, later known as Sportsman’s Park, until 1901. They moved to Tulane Avenue that year. Heinemann built the ballpark at Tulane and S. Carrollton in 1915. The team moved there that year.
Here’s the area behind the Halfway House, City Park Avenue and the New Canal. It’s a bit grainy, but you can see the patch of ground where Sportsman’s Park was located. NORD eventually built St. Patrick’s Park, a few blocks down, at S. St. Patrick and the New Canal.
Getting to the ballgame
S. Carrollton Avenue bridge over the New Basin Canal. It was demolished when the canal was filled in, late 1940s.
Pelican Stadium sat very close to the New Canal. A set of railroad tracks separated the park from the waterway. So, bridge crossed the Canal there. The streetcars used that bridge, then turned onto Tulane Avenue to continue their inbound run. So, baseball fans from Uptown rode the St. Charles line to get to the ballpark. Folks coming from downtown rode the Tulane line, down Tulane Avenue, to the ballpark.
So, I know we’ve talked about the Tulane line, particularly when it operated in “belt” service with the St. Charles line. It seems line some things pop up regularly. But hey, this is baseball! The area around S. Carrollton and Tulane was a nexus. The Tulane/St. Charles belt crossed the New Canal here. Passenger trains coming to town from the West rolled by, on their way to the Illinois Central’s Union Station. Folks bowled across the street at Mid-City Lanes. Therefore, the corner is important to many folks.
Especially baseball fans.
After the streetcars
Pelican Stadium, ca 1950
Belt service on the St. Charles and Tulane lines was discontinued in 1950. So, after that time, fans from Uptown rode the streetcar to its new terminus at S. Carrollton and S. Claiborne Avenues. They transferred to the Tulane bus line from there. The Tulane line provided trackless trolley service until 1964. After 1964, Tulane used regular diesel buses. While the railroads worked with the city on the new Union Passenger Terminal, they trains still stopped right here, a convenience for Uptown passengers. The other “belt service” in New Orleans was on Canal and Esplanade, which we discuss in my book on the Canal line.
This photo is likely from 1950, because the city resurfaced Tulane Avenue. So, they removed the streetcar tracks, leaving the overhead wires for trackless trolleys.
After Pelican Stadium
The stadium became the Fontainebleau Hotel after the stadium was demolished. So, the hotel became a mini-storage facility later. Now it’s condos and storage units.
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Talking baseball! Derby Gisclair conversation on NOLA History Guy Podcast 1-June-2019
NOLA History Guy Podcast 1-June-2019
We have a LONG “long-form” podcast today! It’s our second conversation with S. Derby Gisclair, author and historian, about his book, Baseball in New Orleans. I had a great chat with Derby, up at the French Truck Coffee Shop on Magazine Street in the Garden District.
New Orleans Pelicans Baseball
Pelicans manager Jimmy Brown with two Loyola players, Moon Landrieu (l), and Larry Lassalle, 1948.
Most of Baseball in New Orleans focuses on the old New Orleans Pelicans. The club was around, in one form or another, from 1887 to 1977. The New Orleans Zephyrs arrived in 1993. So, the AAA-level club in Denver had to leave that city when they got a team in The Show, the Colorado Rockies. These professional teams anchored baseball interest in New Orleans for over 150 years.
New Orleanians played baseball at several locations in the 1800s. The early Pelicans teams played at Sportsman’s Park. So, this ballpark sat just behind what became the “Halfway House,” later the Orkin Pest Control Building, on City Park Avenue. The ballpark operated from 1886 to 1900. The Pelicans moved to Athletic Park on Tulane Avenue in 1901.
Heinemann Park/Pelican Stadium
In the early years of the Pelicans,Alexander Julius (A.J.) Heinemann, sold soft drinks at Pelicans games. Heinemann eventually joined the board of the club. He acquired the land at the corner of Tulane and S. Carrollton Avenues. So, Heinemann displaced a small amusement park called “White City.” Therefore, the Pelicans had a “serious” home. While the Pels were in the off-season, they moved the bleachers up Tulane Avenue to the new ground. The Pelicans played at Heinemann Park, later named Pelican Stadium, until its demolition in 1957. Derby has lots of stories about the ballpark in NOLA History Guy Podcast 1-June-2019.
Other Baseball Leagues
St. Aloysius and Loyola star (later Brother Martin and UNO coach) Tom Schwaner
Numerous leagues played in New Orleans. While the Pels played, amateur leagues also organized. They included workers at stores and businesses. So, these leagues played at local parks. High School and college teams also played. Derby’s books chronicle those teams. Special shout-outs to the “Brothers Boys! So, several BOSH young men appear in the book. So, one of them was St. Aloysius and Loyola Grad Tom Schwaner. Schwaner also coached Brother Martin and UNO. So, Gisclair also mentions the strong teams at Brother Martin High School in the early 1980s.
The Books of NOLA History Guy Podcast 1-June-2019
Publisher: Arcadia Publishing (SC)
Publication Date: March 24th, 2004
Series: Images of Baseball
Publisher: Arcadia Publishing (SC)
Publication Date: January 2007
Series: Images of Baseball
Publisher: McFarland & Company
Publication Date: March 15th, 2019
Last Week’s Podcast, where we talk with Derby about Early Baseball.
Riders wait for the Broad line at a bus stop Iroquois Street Gentilly
Broad line bus stop Iroquois Street at Gentilly Boulevard
Bus Stop Iroquois Street Gentilly
Bus stop at Gentilly Blvd. and Iroquois Street, 10-Jun-1946. This Franck Studios photo has a court docket number in the corner. I haven’t looked up why NOPSI lawyers hired their go-to photographers to shoot this location yet.
There wasn’t much in Gentilly, below Franklin Avenue, at this time. In May of 1946, the Southern Baptist Convention upgraded the New Orleans Bible College to a seminary. The increased interest in the school motivated the SBC. They moved the New Orleans Baptist Theological Seminary to its present location, directly across the street from this bus stop, in the 1950s.
The Broad Street line ran across town, from out here in Gentilly to Lowerline Street, uptown. Folks studying at NOBTS and their families at this time took the Broad bus to Franklin Avenue. They transferred to the Gentilly streetcar line, heading inbound, to get downtown. NOPSI discontinued the Gentilly streetcar line in 1957. The Franklin Avenue bus line replaced the streetcars.
The Broad line offered a lot of options to the rider. I used Broad to get from Brother Martin High School back to #themetrys in my high school years.
Times-Picayune ad announcing the opening of Maison Blanche Gentilly, September 12, 1947
In 1946, Maison Blanche was still a year from opening their store in Gentilly. The store opened its second location, closer to Elysian Fields, in September, 1947. The store at Tulane and S. Carrollton Avenues followed a few months later. By the 1950s, the Gentilly Woods subdivision grew rapidly. Maison Blanche recognized this. They moved their Gentilly store, from Frenchmen and Gentilly Blvd., to just down the street from NOBTS. MB rode that boom, then moved on to the next boom, New Orleans east. They moved the store to The Plaza at Lake Forest mall in 1974.
Maison Blanche Department Stores, by Edward J. Branley
Lots of photos of those stores in my book, “Maison Blanche Department Stores” – check it out!
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More Southern Rebellion in NOLA History Guy Podcast 18-May-2019
Butler’s General Order 28, 15-May-1862, as printed in the Daily Picayune.
NOLA History Guy Podcast 18-May-2019
Two segments as we’ve been doing for NOLA History Guy Podcast 18-May-2019. We discuss the French Market and Mayor Cantrell’s ideas on re-vamping the market in the first segment, then back to 1862 for the second segment.
The French Market
New Orleans French Market (courtesy Wikimedia Commons user MusikAnimal)
NOLA.com allowed a story about Mayor LaToya Cantrell’s plans for re-vamping the French Market get away from them this weekend. The article is titled, Mayor Cantrell wants the French Market to be like Seattle’s Pike Place. So, T-P presents a clickbait headline. It’s guaranteed to rile up the locals. Offer a comparison of anything in New Orleans to anything in Seattle, and, well, thems fightin’ words!
Open-air, public markets have a rich history in New Orleans. The first of those was the French Market, along the river. As the city grew, Faubourg Treme and Faubourg Ste. Marie opened markets as well. So, by the 1920s, most neighborhoods had public markets. Air conditioning and commercial refrigeration created the shift from the open markets to grocery stores and supermarkets. Shopping styles shifted after World War II. Therefore, construction of supermarkets began when rationing and building restrictions ended.
Post-War French Market
While truck farmers continued to bring produce to the French Market, the butchers and fishmongers moved to supermarkets. The buildings in the French Market closer to Jackson Square grew quiet. By the late 1970s, Dutch Morial recognized the need to boost the Market area. Dutch renovated the buildings. So, Morial’s face-lift attracted artisans and food shops. Fast forward forty years, and it’s time for another renovation and re-vamp. Mayor Cantrell explores successful markets in Seattle and Philadelphia (Reading Market), to see what will work in New Orleans.
General Order 28
Major General Benjamin Butler issued General Order 28, the “Women’s Order,” on 15-May-1862. The Daily Picayune published the full text of the order (illustration above). So, the order enters the Lost Cause mythos after the war. At the time, Butler did what was necessary for an occupying commander. He pacified resistance and re-opened the port.
The Bernadotte Street Yard ran from Canal Blvd. to Jefferson Davis Parkway
Sanborn fire map from the 1940s, showing detail in Mid-City New Orleans. Full PDF here.
Bernadotte Street Yard
Throughout the first half of the 20th Century, the portion of Mid-City that ran from Jefferson Davis Parkway to City Park Avenue was much narrower than the neighborhood is today. On the western side, Mid-City extended to the New Canal. From there, the neighborhood ran west, crossing Banks, Canal, and Bienville Streets. Mid-City hit a dead end one block past Bienville. So, the Bernadotte Street railroad yard began at Conti Street, essentially cutting off Mid-City from Bayou St. John.
New Orleans Terminal Company
The New Orleans Terminal Company (NOTC) built a railroad link from Canal and Basin Streets. It ran through Faubourg Treme, then down St. Louis Street, out to Florida Avenue. So, this connected the company’s passenger terminal downtown with the “Back Belt” owned by Southern Railway. Southern moved their passenger operations from their station on Press Street to Canal Street in 1916. Therefore, NOTC made a solid investment.
In addition to connecting Canal Street with the Southern Railway’s track, the NOTC link became the foundation for an industrial corridor. So, NOTC built a railroad yard at the Canal Blvd end of the link. Southern Railway leased the yard from NOTC. Southern referred to it as the “Bernadotte Street Yard.”
The image above is part of a Sanborn fire map from the 1940s. It shows the American Can Company factory on the right, on Orleans Avenue.The map details the various warehouses and other industrial sites. The borders are Jefferson Davis Parkway to N. Carrollton Avenue, Bienville Street to Orleans Avenue. Additionally, this area included a Southern Railway engine facility. That facility had a turntable and roundhouse.
To be contnued…
The Bernadotte Street Yard is relevant to a number of my research interests. So, I’ve got a fiction project in my head that may play out on passenger trains. That means Terminal Station. The station’s proximity to Krauss Department Store is also significant. I regularly watch rail activity on the Back Belt, on Canal Blvd. The mouth of the yard is not far away. In other words, come back periodically for more on this area.