The St. Aloysius Color Guard was a military-style unit in the mid-1960s.
Aloysius Color Guard
From the book: “Color Guard. Prior to the activation of the school’s NJROTC unit, the St. Aloysius Band also included a Color Guard for presenting the American flag at football games, Carnival parades, and other events.” The unit consisted of a commander (left), two rifle escorts, and color bearers carrying the United States flag and the flag of the City of New Orleans. The 1966 Crusader yearbook staff shot this photo on the Esplanade Avenue neutral ground. Students in the unit are unidentified; if you know who these young men are, please let me know!
Band auxiliary to NJROTC
In 1967, the Brothers of the Sacred Heart announced an arrangement with the United States Navy to establish a Naval Junior Reserve Officers Training Corp (NJROTC) unit at St. Aloysius High School. Participation in the unit was mandatory for Crusaders in grades 10, 11, and 12. The school adopted the Navy’s khaki undress uniform for all grades.
When St. Aloysius and Cor Jesu merged to form Brother Martin High, the NJROTC unit moved to Elysian Fields. The band and the color guard adopted the NJROTC uniforms for public events. The band wore the NJROTC service dress blue uniform. This consisted of navy blue wool trousers and a double-breasted wool jacket, with six buttons. Band members wore a white, long-sleeved shirt and a black necktie with the suit. Their covers were a naval officers style “combination cap” with a white cover. Ranks were indicated by insignia on the jacket sleeves. Officers wore thin stripes near the jacket cuff. Chief Petty Officers wore a CPO-style insignia on the upper sleeve. The band’s Drum Major held the rank of Cadet Lieutenant, and the commander of the color guard was a Cadet Lieutenant (Junior Grade).
BMHS kept the NJROTC uniforms for the band through the 1975-76 school year.
Graduation 1970 took place in the Rivergate Convention Center on Canal Street.
Brother Jean Sobert, SC, Director of Student Activities, gives last-minute instructions at Graduation 1970. The Charter Class of Brother Martin High School graduated in May, 1970. The commencement exercises took place at the Rivergate. Brother Jean speaks to a member of the NJROTC Color Guard, who participated in the ceremony. Brother Mark Thornton, SC, presided over the commencement as the school’s first principal.
The Class of 1970 set the tone for the opening and initial growth of the school. There was a lot of disappointment and sadness at the end of the 1968-69 school year. The students at Cor Jesu and St. Aloysius closed their schools. The classes of 1969 moved on. The rising seniors, along with the underclassmen, gathered on Elysian Fields in August of 1969 to open the new school. Brother Mark worked hard to bring the student bodies together, moving back and forth between Cor Jesu and St. Aloysius, talking to those rising seniors. He brought students into the planning over that interim summer.
One of the biggest things that unified Brother Martin in those first years was success in athletics. The basketball team, led by Coach Andy Russo, brought state championships home that first year, and in the 1970-71 season as well. Those teams combined the athletes from both schools. The 1969-70 team not only won state, but was ranked at the top of several national polls at the end of the season. The gym, now named for Coach Bob Conlin, offered a great (if not a tad warm) facility for basketball games. The facility held the entire student body and faculty for Mass and other assemblies.
Athletic success blended the disparate faculties and student bodies almost completely by the Fall of 1971. That’s when the football team won the 4-A state championship. The final game pit the Crusaders against neighborhood rival, St. Augustine High School, at Tad Gormley.
With the combination of Cor Jesu and St. Aloysius, class size exceeded 300 in grades 9-12. (Eighth Grade was about 100 students.) The school required a larger facility for commencement. While St. Frances Cabrini Church, on Paris Avenue, was a lovely place for Cor Jesu commencements, even that facility would be crowded. The Rivergate Convention Center opened in 1968. It provided a location large enough to accommodate faculty, student body, parents and guests.
Binder’s was “The Happy Baker with the Flashing Light” in the Marigny.
Ad for Binder’s Bakery in the Times-Picayune, 8-July-1966. At the time, the main Binder’s location was at the corner of Franklin and St. Claude Avenues, where the McDonald’s is now. The bakery also operated locations on Independence St., Desire St., and further up on Franklin Avenue, at N. Prieur Street. Joseph Binder started the bakery. His cousin, A. J. Binder, worked with him. A. J. “Butz” Binder, Jr. (St. Aloysius 1929), worked at the St. Claude location from when he was a child, into the 1970s. A.J. Senior opened the the bakery named for him at Frenchmen and N. Rampart Streets, in 1971. Father passed away in 1973, and son took over as general manager.
A.J. Binder, Jr. has a story similar to many we hear about Brother’s Boys who attended St. Aloysius, Cor Jesu, and Brother Martin. After graduating from St. Aloysius, Binder’s delivered loaves of French Bread daily to the school’s cafeteria on Esplanade and N. Rampart Streets. I don’t know if that continued into the Brother Martin years, but I certainly ate my share of roast beef po-boys on Binder’s bread during my years on Elysian Fields.
The Binder’s Bakery tag line, was, “The Happy Baker with the Flashing Light!” The bakery displayed that tagline at the stores, on the delivery trucks, and even on the sleeves for the French bread. The note in this ad caught my eye, something I didn’t think about until I read it:
Sorry … due to Hurricane Betsy, our FLASHING BEACON, indicating when HOT FRENCH BREAD was available, was destroyed. We have tried, with no success, to have the sign company replace it. We hope to have it back in operation very shortly.
So, Hurricane Betsy blew up the Mississippi River and struck New Orleans on 9-September-1965. This ad appeared on 8-July of the following year. The Happy Baker’s light was out for a good while by that point. I don’t know the story of the original flashing light on St. Claude and Franklin. My memories of Binders only go back to the store in the Marigny. That location had a sign, of course. A border of amber lights flashed when hot bread was available. I’m assuming that sign went up when A.J. Senior opened the location in 1971.
Serious here, folks, please share your Binder’s stories with me. Those loaves of French bread were an important part of BOSH culture!
The A. J. Binder’s bakery in the Marigny, after serving the neighborhood and delivering French Bread citywide for 47 years, closed in 2018.
The Canal Lakeshore bus took over for the West End line.
Canal Lakeshore bus
Photo of Canal Street, showing Flxible buses operating on the various “Canal Street” lines, after the conversion of the Canal line to buses in 1964. NOPSI cut back streetcar operations on Canal Street to a single block, on what was the inbound outside track. Arch roof streetcars on the St. Charles line, like the one in the photo. I can’t make out which of the 35 remaining 1923-vintage streetcars makes the turn on the left side. If you can sort it out, let me know. The photographer stands in the “Canal Street Zone,” just on the river side of St. Charles Avenue.
Post-streetcar Canal buses
The official name for the line NOPSI 314 rolls on in this photo is, “Canal – Lakeshore via Pontchartrain Boulevard.” Here’s the route.
- Canal Street and the river
- “Canal Street Zone” lakebound to Claiborne Avenue
- Merge into auto lanes at Claiborne, continue outbound to City Park Avenue
- Left turn at City Park Avenue
- Right Turn at West End Blvd.
- Left turn under the Pontchartrain Expressway (later I-10) overpass at Metairie Road.
- Right turn onto Pontchartrain Boulevard
- Continue outbound on Pontchartrain Boulevard
- Right-turn on Fleur-de-lis Avenue (prior to I-10)
- Curve around on Pontchartrain Blvd, go under I-10, continue to Fleur-de-Lis. Left turn onto Fleur-de-Lis. (after I-10)
- Lakebound on Fleur-de-Lis to Veterans
- Right on Veterans to West End Blvd.
- Left on West End to Robert E. Lee Blvd. (Now Allen Toussant Blvd.)
- Right on Toussaint to Canal Blvd.
- Left on Canal Blvd to bus terminal at the lake.
- Depart Canal Blvd terminal, riverbound.
- Right turn on Toussaint to Pontchartrain Blvd.
- Pontchartrain Blvd to Veterans, right turn on Veterans
- Left turn on Fleur-de-Lis
- Fleur-de-Lis back to Pontchartrain Blvd.
- Pontchartrain Blvd to City Park Avenue
- Left on City Park Avenue, the right onto Canal Street
- Canal Street, riverbound to the river.
This route, was one of the main killers of the Canal streetcars. Air-conditioning all the way into town. No change from West End to the streetcar at City Park Avenue.
Canal buses in the 1970s
By the time I rode the Canal buses in the 1970s, on my way to and from Brother Martin, I could hop on any of the three Canal lines, to get to City Park Avenue. Canal Cemeteries ended at City Park Avenue. Canal-Lake Vista and Canal-Lakeshore split there, but all I needed was to get to the outbound Veterans bus.
Tulane Trackless Trolley, a trolley bus operating on the Tulane line in 1963.
Tulane Trackless Trolley
A trolley bus (also known as a trolley coach or trackless trolley) from the St. Louis Car Company. Photo is of New Orleans Public Service, Incorporated (NOPSI) 1190, operating on the Tulane line. The bus rolls inbound on Canal Street, approaching S. Saratoga Street. Hotel New Orleans stands just behind the bus. An ad for American General Insurance (now AIG) occupies the space on the front of the bus. American General’s office was at 222 Carondelet.
NOPSI trolley buses
NOPSI purchased trolley buses from both the St. Louis Car Company and Marmon-Herrington of Indianapolis, Indiana. They operated the electric buses on transit routes formerly running streetcars. So, when the company discontinued streetcar “belt” service on the St. Charles and Tulane lines, St. Charles continued operating streetcars. Tulane trackless trolleys operated until 1965. At that time, all trolley bus lines converted to standard buses.
The Hotel New Orleans
This photo caught my eye because of the sign behind the trolley bus. The Hotel New Orleans stood at 1300 Canal Street. The building dates to the 1930s. The hotel sported a huge neon sign proclaiming “HOTEL NEW ORLEANS.” That neon sign is visible in the background of so many photos of Canal Street. While the rooftop sign is ubiquitous, the street-level sign is a neat catch.
My friend Aaron posted this photo on Facebook. He catches stuff from everywhere. Looking for more info on NOPSI 1190, I turned to Streetcar Mike. This is his copy of the photo, with the credits. Here’s his entry for 1190:
St. Louis 1190 on the Tulane line at Canal and S. Saratoga Sts. on an unknown date. I presume it’s after 1957, when the Canal neutral ground was rebuilt to eliminate the unused outer streetcar tracks. Hotels and bars dominate this section of Canal just out from the Joy Theatre (out of picture to the left). Photo comes from the collection of Gerald Squier courtesy of Scott Richards and was added 03/22/14.
Thanks to Mike and the photo sources!
The Cor Jesu prom favor for 1969 was a miniature senior ring.
Cor Jesu prom favor
Photo of the last prom favor for Cor Jesu High School in Gentilly. The school formally closed after the graduation of the Class of 1969. I don’t know the full story on this favor, perhaps someone from that year does. Schools usually offered these miniature rings as favors for the seniors’ ring dances. I suspect this was special because senior prom in 1969 was one of the last events.
Brother Martin High continued the tradition of these miniature rings as dance favors. I bought one for my date to the ring dance in the fall of 1975. I’m not sure how long after that the tradition continued. Another for the younger guys! I know this went out of fashion by the time my boys attended BMHS (classes of 2006 and 2012).
Speaking of dance favors, who had the big beer schooners as prom favors? While those lasted through the 1970s, they didn’t make it to my sons’ time. The class of 1970’s favors said, “Charter Class.” The favors in 1973 said, “First All-Martin Class.” At the time, they gave the title to 1973, since they attended BMHS from Freshmen to Senior. In 1974, Mark Romig wrote a short article for the student newspaper, arguing that 1974 was the first true All-Martin class. A number of graduates that year attended the school for five years, starting in eighth grade. The number of eighth graders was small at that time, less than a third of the graduating class. The trend of starting high school in eighth grade didn’t pick up until later. So, 1973 was All-Martin.
My class, 1976, was the next prom favor to have a special designation. We were the “Bicentennial Class.” At the time, most of us were experiencing Bicentennial burn-out. By prom, we figured, so long as they didn’t make the favor itself red-white-and-blue, it would be OK.
If you’ve got photos of prom and ring dance favors, please share them!