Zuppardo’s Family Supermarket opens new, expanded store in #themetrys!
(x-posted to YatCuisine)
Economical Supermarket, on Elysian Fields and Gentilly, in the 1950s. (Zuppardo’s photo)
Zuppardo’s Family Supermarket – My grocery
I’ve been going to Zuppardo’s Supermarket, either the old store on Elysian Fields and Gentilly, or the Metairie store at Veterans and Transcontinental, since I was a kid. That’s going back to the days when the Gentilly neighborhood had an incredible number of groceries and supermarkets.
Replica of Anthony Leo Zuppardo’s banana cart from the early 1900s at the new Zuppardo’s Family Supermarket. (Edward Branley photo)
Peter Zuppardo came to New Orleans from Sicily in 1895. He took a job in the wholesale banana business. His son, Anthony Leo, saw an opportunity with over-ripe bananas. Anthony took those bananas around in a donkey cart. By 1930, the Zuppardo’s parked a truck at Gentilly Road at Elysian Fields. At that time, Elysian Fields Avenue was just a dirt road. The Pontchartrain Railroad closed in 1931, and Elysian Fields wasn’t paved until the end of the decade.
The Zuppardo’s bought the lot on that corner, establishing a permanent presence. The fruit truck expanded into a store in 1937. Those were the waning days of the city’s public market system. That system gave way to private stores after the war. The family made a good decision, as the neighborhood grew. After World War II, Gentilly’s population exploded, as men returning from the war looked to start their own families.Those strong ties helped Zuppardo’s Family Supermarket in later years, in their expansion to Metairie.
Bell Supermarkets newspaper ad from the 1950s (courtesy NOLA.com)
Economical became part of the Bell supermarket co-op. The idea was for independent grocers to join together to better advertise their stores. This was important, because John Schwegmann’s “giant” supermarkets became incredibly popular in the 1950s. Stores such as Economical, Dorignac’s uptown, and Pap’s in the Ninth Ward all sported the Bell logo.
Economical continued its popularity into the 1960s. That was my first personal experience with the store. My momma grew up in Gentilly, on Lavender Street, just off of Franklin Avenue. She and her grandmother made groceries at Economical. Even though my parents moved out to #themetrys when they came back from Boston in 1960, we’d still go out to see my grandma regularly, and I’d tag along for grocery runs.
Expansion and Re-location
Aerial view of Elysian Fields and Gentilly, 1961. Hebrew Rest Cemetery is middle-left. Cor Jesu High is across from the cemetery. Economical Supermarket is to the right edge, below Gentilly Blvd. (NOPL photo)
The Bell supermarkets expanded and re-located as population shifted. The Papania’s opened a “Pap’s” store on Mirabeau and St. Anthony in Gentilly. Dorignac’s and Zuppardo’s opened stores on Veterans Blvd. in Metairie. Dorignac’s built a store in the 700 block of Vets, near Martin Behrman, while the Zuppardo’s opened their Metairie location at Vets and Transcontinental. My family lived closer to Dorignac’s and Schwegmann’s in the late 1960s, so we shopped there.
I renewed my acquaintance with Economical when started at Brother Martin High School, just up Elysian Fields from the supermarket, in 1971. While we mostly stopped at the local convenience store, d’Mart, we occasionally walked down to Economical for things, particularly when d’Mart employees got annoyed with all of the students coming in. I met one of the current owners, Joey Zuppardo at that time. Joey was Class of 1973, I was 1976, so he was a senior when I was a freshman. (For a full run-down of the Zuppardo family tree, check this 2018 Ann Maloney article on the new supermarket in the Picayune.)
UNO and Redeemer Days
I took many a trip down to Economical with my Lambda Chi Alpha brothers from our house on Elysian Fields near Robert E. Lee in the late 1970s. Even though Ferrara’s was just a two-block walk, the prices were much better for guys on tight budgets, working their way through UNO. After I graduated in 1980, I taught at Redeemer High School on Crescent Street, near St. Frances Xavier Cabrini church. Even though Pap’s was closer to the half-double we rented at the time, I found myself heading back down to Gentilly Boulevard for various items.
Life in St. Ann Parish and Zuppardo’s Supermarket
Scenes from the original store on Vets and Transcontinental (courtesy Zuppardo’s)
In 1986, we moved out to #themetrys, near Clearview and Veterans. While my daddy had soured on Dorignac’s over the years and shopped at Schwegmann’s, Zuppardo’s Family Supermarket at Transcontinental was so close, it became our grocery. My boys grew up coming with me to Zuppardo’s all the time. As they got older, cashiers would ask after them. I’d show photos of them as Brother Martin students and they’d sigh at how time passed. That little boy who pushed a Little Tykes shopping cart, loading it up with things important to him (cookies and fruit roll-ups) is now a Naval officer and submariner.
I’m not sure when they dropped the “Economical” from the name, becoming “Zuppardo’s Family Supermarket.” The original store closed in 2005, as Katrina left the store and all of Gentilly in pretty bad shape. To this day, my wife still says “Economical,” which I attribute to her growing up in Lake Oaks and transferring from the Broad bus line to Elysian Fields, on her way home from Dominican.
The New Zuppardo’s Family Supermarket
Two Saturdays ago, Zuppardo’s Family Supermarket closed. They knocked a hole into the side of the old store and moved everything into the new one. I’ve been an almost-daily grocery shopper for years. When your store is as close (about a mile) as Zuppardo’s is to us, it’s easy to blow off extended menu planning. Most of my “test kitchen” ideas start at Zuppardo’s Supermarket. The new store opened last Wednesday. Those four days drove me crazy, as I ended up at three different supermarkets to get things we usually pick up at Zuppardo’s!
Riders wait for the Broad line at a bus stop Iroquois Street Gentilly
Broad line bus stop Iroquois Street at Gentilly Boulevard
Bus Stop Iroquois Street Gentilly
Bus stop at Gentilly Blvd. and Iroquois Street, 10-Jun-1946. This Franck Studios photo has a court docket number in the corner. I haven’t looked up why NOPSI lawyers hired their go-to photographers to shoot this location yet.
There wasn’t much in Gentilly, below Franklin Avenue, at this time. In May of 1946, the Southern Baptist Convention upgraded the New Orleans Bible College to a seminary. The increased interest in the school motivated the SBC. They moved the New Orleans Baptist Theological Seminary to its present location, directly across the street from this bus stop, in the 1950s.
The Broad Street line ran across town, from out here in Gentilly to Lowerline Street, uptown. Folks studying at NOBTS and their families at this time took the Broad bus to Franklin Avenue. They transferred to the Gentilly streetcar line, heading inbound, to get downtown. NOPSI discontinued the Gentilly streetcar line in 1957. The Franklin Avenue bus line replaced the streetcars.
The Broad line offered a lot of options to the rider. I used Broad to get from Brother Martin High School back to #themetrys in my high school years.
Times-Picayune ad announcing the opening of Maison Blanche Gentilly, September 12, 1947
In 1946, Maison Blanche was still a year from opening their store in Gentilly. The store opened its second location, closer to Elysian Fields, in September, 1947. The store at Tulane and S. Carrollton Avenues followed a few months later. By the 1950s, the Gentilly Woods subdivision grew rapidly. Maison Blanche recognized this. They moved their Gentilly store, from Frenchmen and Gentilly Blvd., to just down the street from NOBTS. MB rode that boom, then moved on to the next boom, New Orleans east. They moved the store to The Plaza at Lake Forest mall in 1974.
Maison Blanche Department Stores, by Edward J. Branley
Lots of photos of those stores in my book, “Maison Blanche Department Stores” – check it out!
2-8-0 Steam Locomotives operated regularly in Gentilly
Southern Ry (NO&NE) 2-8-0 near Gentilly Blvd (between NE Tower and Seabrook) New Orleans, Frank C. Phillips Photo
2-8-0 Steam Locomotives
We mentioned the New Orleans and Northeastern Railroad (NO&NE) last week, in our discussion of Homer Plessy’s ticket to Covington. Plessy was arrested at Press Street Station. That station was the terminal for the NONE in the 1890s. Southern Railway acquired NO&NE in 1916. Southern Railway moved NO&NE’s passenger service to Terminal Station on Canal Street. Freight service operated from NO&NE’s Gentilly Yard. The way out of town for the Southern system was their five-mile bridge across Lake Pontchartrain. So, passenger trains came out via the Lafitte Corridor, then merged onto the Back Belt. Freight trains came up Peoples Avenue from the yard, then to the back belt. The trains traveled north, alongside Peoples Avenue. The trains crossed the Industrial Canal at Seabrook. From there, they headed out of town.
Gentilly Blvd. and trains
The Back Belt more-or-less follows Gentilly Blvd. While train tracks run as much as possible in straight lines, streets tend to twist and turn. Because Gentilly Blvd intersects the train tracks several times, the railroad and the city built several underpasses. Trains stayed at the same level, going straight. Automobiles turned, curved, and dipped under the tracks.
Tony Howe, admin of the Louisiana Railroad History group on Faceback captioned this Frank C. Phillips photo:
Southern Ry (NO&NE) 2-8-0 near Gentilly Blvd (between NE Tower and Seabrook) New Orleans, Frank C. Phillips Photo
Others in the group (which is highly recommended for railfans and rail historians) added details. The houses to the left place the photo in Gentilly Terrace. The train heads south, towards either the Back Belt or the yard. The photographer stands just south of the underpass at Gentilly Blvd. The WPA/city/railroad built that underpass in 1940.
Baldwin Locomotive Works introduced the Consolidation 2-8-0 locos in 1883. So, this type of engine was a regular workhorse by the late 1940s. NO&NE owned a number of Consolidations. Unfortunately, the number on this engine isn’t visible.
Brother Martin High School Varsity Basketball Team, 1973-1974. LHSAA AAAA State Champs. Don Newman is #11, bottom right. (courtesy Brother Martin High School)
Donald Newman, BMHS Class of 1975
We lost a good guy yesterday. Don Newman was a year ahead of me at Brother Martin. He was a basketball player, a member of the 1973-1974 Louisiana LHSAA 4-A championship team. Newman was point guard for that team, and the next year, as a senior. He also played baseball while at BMHS.
After Brother Martin, Don went to LSU, for a year, where he played basketball and baseball. He transferred to Lake City, then Grambling, he played one game at Lake City and not at all for Grambling. Newman landed at University of Idaho, where he played from 1978-1980.
Don was drafted by the Boston Celtics in the third round in 1980. He was the last person they cut before the start of the 1980 season. He signed with the Montana Golden Nuggets of the CBA.
In 1981, Newman tried out for the Seattle Seahawks of the NFL, as a cornerback. He never played football in high school or college. He didn’t make the team, but did play in Canada,first for the Saskatchewan Roughriders, Montreal Concordes, Ottawa Roughriders, and Hamilton TigerCats. He began his coaching career at high schools in Idaho. Newman got his degree from Idaho in 1987, and moved up to collegiate coaching.
After coaching at Moscow (Idaho) High School, Newman took an assistant job at Washington State. He moved from there to head coach at Sacramento State, then Arizona State. He moved to the NBA from ASU, working as an assistant for the Bucks, Nets, Spurs, and Wizards. While with the Spurs, he earned two rings, as an assistant coach on the 2005 and 2007 championship teams. Newman was still with the Wizards when he passed yesterday.
High School Memories
Don was point guard on the “Robey team” in 1973-1974. Rick Robey was the classic big-man-in-the middle, and Don was the ball handler. Don was as important to the team as Robey, because when Rich would get into foul trouble, it was up to the rest of the guys to pick up the slack. Newman was the leader. Mind you, the rest of the team was pretty good as well, but Don was the best athlete, and I’ll go as far to say that he was a better overall athlete than Robey.
After the state win, Robey graduated and went on to the University of Kentucky, and then the Boston Celtics. That next year, it was up to the four juniors from the state team to keep it going. Newman, along with LeRoy Oliver, Reggie Hadley, and Rodney Montgomery were the subjects of many a “can they do it without Robey” articles. Junior Mike Litwinowicz stepped into the center position, when they weren’t running more of a small-ball offense. Sophomore Dwayne Vantress also got a bit of varsity time in 74-75.
The team didn’t repeat as state championships, but they did win the Catholic League a second year. While many at the school and in the media considered that a let-down, I was proud of those guys. They were under incredible pressure. Brother Martin won state in 1969-1970, 1970-1971, then again in 1974. The school also won state in football in the 1971 season. The combining of Cor Jesu and St. Aloysius made the teams from those early years powerhouses.
I didn’t know Don well, even back on Elysian Fields. I had one class with him, a one-semester religion class. I pretty much kept my head down in religion, but that’s a story for another time. I knew a lot about Don even though we weren’t really friends because I was a sports statistician. In the days before even electronic calculators, you had to be able to do two-digit division in your head to knock out shooting percentages. When Johnny Vitrano (JV coach and assistant Varsity coach) was breathing down your neck to get the halftime percentages back to Head Coach Tommy Kolb, you had to think fast!
But having coach bug us was part of the fun. The best perquisite of the statistician’s job was you got to sit at mid-court, at the scorer’s table. Front-row center to see these guys play. While Robey was gone, my junior year was much more exciting. There were a number of games in my sophomore year where I didn’t get to do the book for varsity. There were juniors and seniors who got the mid-court seats. By junior year, though, I was one of the lead statisticians. Keeping the score book or the shot chart for Don, LeRoy, Reggie, Snake, Mike, Bean (Vantress) was a blast. Yelling our lungs out for them up front, even on the other team’s home side–don’t tell Brother Neal, SC, but he should have charged us a fee for doing the games.
Rest in Power, Don. You were one of the good guys.